Choose a sliced pack based on how many slices you need and how quickly they’ll be used. Then compare the ingredients and nutritional information for original, wholemeal and no added sugar varieties. Check the current label and any individual dietary requirements before serving. The description ‘medium’ doesn’t, on its own, tell you the pack weight or slice thickness.
If breakfast cake is served by the slice, the number of slices per pack and how quickly they’re likely to be used matter more than the pack weight alone. For example, Jumbo lists 12 slices in a 345 g Peijnenburg pack and 18 slices in a 550 g pack.
If you’re choosing between original, wholemeal and no added sugar varieties, you can compare the values per 100 g and per serving. Check the sweeteners and usage warnings too; a product name doesn’t replace individual dietary advice.
When serving people with different dietary requirements, the current packaging is what matters. For example, the gluten-free Peijnenburg breakfast cake listed by PLUS contains milk and lupin: gluten-free doesn’t mean allergen-free.
Consider who the breakfast cake is for and how the slices will be served. Then compare the pack size, nutritional information and how you’ll replenish your stock.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Portions and serving | Compare the number of slices per pack and work out how quickly an opened pack will be used. | If I serve slices individually, I want to know how many portions a pack provides without opening more than necessary. This is the top priority for around 37% of the consumers concerned. |
| Nutritional information | Check sugars and fibre per 100 g and per serving; for no added sugar varieties, check the sweeteners too. | When a dietary requirement is a deciding factor, I want to compare varieties on the same basis and know what’s in the portion I’ve chosen. Around 36% of the consumers concerned rank this first. |
| Stock replenishment | Check the pack weight, storage advice and where it’s available to buy. | If stock needs replenishing regularly, I want to choose a pack that suits demand and the way we buy it. For around 27% of the consumers concerned, replenishing stock is their main priority. |
The Peijnenburg variety described by Albert Heijn contains xylitol. The product carries a warning that excessive consumption may have a laxative effect.
Check the ingredients, nutritional information per serving and any individual dietary requirements before serving this variety.
Wholemeal and gluten-free answer different questions. The gluten-free Peijnenburg breakfast cake listed by PLUS contains milk and lupin.
Check the current allergen information for every variety you choose, even if its name already seems to match a particular dietary requirement.
The 345 g and 550 g Peijnenburg packs listed by Jumbo contain 12 and 18 slices respectively. More slices per pack are only practical if they’ll be used within the time that suits your needs.
Work out how many slices you usually serve and read the storage advice for an opened pack.
If demand is low, a larger opened pack may stay in use for longer than you’d like.
Jumbo and Albert Heijn list sliced varieties that differ in pack size and ingredients.
Albert Heijn lists a sliced original variety under its own brand.
ALDI lists a pre-sliced 485 g wholemeal breakfast cake under this brand.
Lidl lists a sliced 485 g wholemeal breakfast cake under this brand.
This selection features sliced wholemeal breakfast cake. Compare the pack weight and check the current label before deciding whether the variety suits the way you serve slices.
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An option if you’d like to serve wholemeal breakfast cake by the slice.
The pack weighs 485 g. Check the number of slices and the current allergen information if set portions or dietary requirements are important.
No. You can’t tell whether a particular breakfast cake contains iodine just from its product category. Check the current label or ask the manufacturer which ingredients are used.
No. That description doesn’t tell you everything about the ingredients or whether it’s suitable. The Peijnenburg variety described by Albert Heijn contains xylitol and carries a warning about excessive consumption. Check the portion and any individual dietary requirements too.
Follow the instructions on the current packaging. For a sliced Peijnenburg variety, Jumbo recommends storing it in a cool, dry place, preferably in a sealed container or tin.
No. Gluten-free doesn’t mean allergen-free. The gluten-free Peijnenburg breakfast cake listed by PLUS contains milk and lupin; check the current allergen declaration for your chosen product before serving it.
