Choose sliced breakfast cake for a picnic based on how many people you’re catering for. You can hand out slices without a knife, but a larger pack isn’t necessarily convenient for a small group. If ingredients or nutritional values are important to your choice, compare the label on the specific pack, as regular and wholemeal varieties may differ.
You want to hand out slices without having to cut the cake outdoors. The number of slices can help you work out how many packs to take for your group: Jumbo, for example, lists 18 slices in a 550 g Peijnenburg pack, while Albert Heijn lists 12 slices in a 345 g pack.
You’re checking ingredients and nutritional information, such as fibre, sugars and any sweeteners. Check the specific variety you’ve chosen: the wording on the front doesn’t tell you everything about what’s in it.
You want to take enough for the group without being left with lots of opened cake. Compare the pack weight and, where stated, the number of slices. Also check how to store the pack once it’s open.
First, work out how many slices you want to hand out. Then compare the nutritional information and allergens in packs that are the right size for your group.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Easy to share, no cutting needed | Check whether the breakfast cake is pre-sliced and how many slices are in the pack. | I want to hand out slices in the park straight away, without having to bring a knife. This convenience is the top priority for around 37% of consumers. |
| Ingredients and nutritional information | Compare sugars and fibre per 100 g. Also read the ingredients and allergen information for the variety you’ve chosen. | When I check the label, I want to know what’s actually in my slice rather than relying on the wording on the front. This is the main concern for around 36% of consumers. |
| Quantity and storage | Choose a pack weight that suits your group and read the storage instructions for after opening. | When I’m with a small group, I don’t want to take home lots of leftover cake. Around 27% of consumers prioritise this consideration. |
The Peijnenburg wholemeal variety described by Albert Heijn still lists sugars and polyols per 100 g. The variety also carries a warning about excessive consumption, and the product information states that xylitol is not suitable for animals.
Check the nutritional information, ingredients and warnings on the specific pack. Keep breakfast cake containing xylitol out of reach of pets.
Rye is a gluten-containing grain. The regular and wholemeal varieties described list rye or gluten-containing grains; some packs also mention other potential allergens.
If someone in your group has an allergy, always check the allergen information on the current packaging rather than relying on the product name.
Offers sliced plain breakfast cake in different pack sizes, as well as a separate sliced wholemeal variety.
Albert Heijn’s own-brand sliced plain breakfast cake, in a 485 g pack.
Own-brand sliced plain breakfast cake, in a 475 g pack.
Own-brand sliced plain breakfast cake, in a 485 g pack.
ALDI describes sliced wholemeal breakfast cake and a sliced zero variety, both in 485 g packs.
These sliced packs are handy options if you want to take slices without a knife. Choose a pack size to suit your group and check the ingredients and nutritional information on each pack.
No image available
This sliced pack is a handy option if you want to hand out slices without cutting the cake on the spot. Choose the 485 g pack to suit your group and check the number of slices on the packaging.
If you have an allergy, carefully check the current ingredients and allergen information: the available details about rye and allergens are inconsistent.
No image available
This 345 g sliced pack is a good option if you want to take less cake on your picnic than you would with a larger pack. Check how many slices your group needs.
Check the ingredients and nutritional information for this specific pack before relying on claims about wholemeal ingredients or added sugars: those claims don’t clearly match the ingredients listed.
Yes. You can hand out pre-sliced portions without a knife. Take a sealed pack, or reseal an opened pack securely, and follow the storage instructions on the packaging.
No, these terms don’t mean the same thing. The Peijnenburg wholemeal variety described by Albert Heijn also lists sugars and polyols. Check the values per 100 g and the ingredients on the pack you’re actually choosing.
No, rye contains gluten. Check the current allergen information for the specific pack, including details of other grains or potential allergens.
Don’t assume it does. Brood.net Professionals states that using iodised baker’s salt isn’t a legal requirement; in 2008, the Ministry of Health, Welfare and Sport published an agreement on its use in bakery products. If the ingredients in a particular pack matter to your choice, check the ingredients list.
