Anyone buying everyday office supplies
Looking for a shareable, pre-sliced breakfast cake and choosing a pack size to suit how it will be used? Jumbo and PLUS list sliced plain packs weighing 475 g and 485 g respectively.
Who is this choice relevant to?
Teams comparing fibre content
Want to look at wholemeal options as well as the convenience of pre-sliced portions? The wholemeal label doesn’t replace checking sugars, fibre and allergens on the packaging.
Offices looking for breakfast cake with no added sugar
Looking for a suitable sliced option, while also checking the sugars, sweeteners, ingredients and any warnings listed on the packaging.
What should you look for?
First, decide what matters most for your office supply: a suitable pack size, the ingredients or ease of serving. Then compare the current labels of the options that meet your needs.
| What to consider | What to check | Who is this most important for? |
|---|---|---|
| Pack size and supplies | Compare the pack weight, number of slices and storage instructions after opening. | If I’m buying for several breaks, I want a pack that suits how much the team will actually use. Around 42% of consumers put this supply requirement first. |
| Ingredients and nutritional information | Check sugars, fibre and salt per 100 g, as well as the ingredients, allergens and any sweeteners. | For a shared pack, I want to check whether the ingredients suit the team’s preferences and requirements. This is the main consideration for around 33% of consumers. |
| Ease of serving | Check whether the cake is pre-sliced and whether the slices are wrapped together or individually. | For self-service, I want to be able to offer slices without needing a knife. This convenience is the top priority for around 25% of consumers. |
Common mistakes
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Assuming ‘no added sugar’ means ‘sugar-free’
According to Peijnenburg’s product information, a sliced variety with no added sugar still contains naturally occurring sugars and a sweetener. The information also warns that excessive consumption may have a laxative effect.
Before choosing this variety for a shared snack, check the nutritional information, ingredients and warnings on the packaging.
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Choosing based only on ‘wholemeal’ or ‘zero’
A label on the front doesn’t tell you how much sugar, fibre or salt a particular breakfast cake contains, and it doesn’t give you the full picture of its allergens.
Compare varieties per 100 g or per equivalent serving, and always check the current label for allergens.
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Assuming a pre-sliced pack contains individually wrapped portions
Pre-sliced portions save you the effort of cutting, but they aren’t necessarily individually wrapped. You’ll also need to follow the storage instructions once a shared pack has been opened.
Choose the packaging based on how employees will take a slice and how quickly the team will use an opened pack.
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Assuming iodised baker’s salt is always used
The Netherlands Food and Consumer Product Safety Authority sets out the conditions under which iodine compounds may be present in bakery products through the use of baker’s salt. This doesn’t mean that every breakfast cake contains iodised baker’s salt.
If this matters for your purchase, check the ingredients on the packaging you choose.
Brands and shops to explore
Peijnenburg
Offers sliced plain and wholemeal varieties, as well as options with no added sugar, including smaller packs.
- Offers a choice of different ingredients within one brand.
- Check the pack weight, nutritional information and any sweeteners for each variety; they aren’t all the same.
Albert Heijn
Lists sliced plain, wholemeal and zero varieties under its own brand, alongside other brands.
- Lets you compare different types of breakfast cake within one shop’s range.
- Check the current packaging and availability of the specific variety.
Jumbo
Lists sliced plain and wholemeal varieties, as well as lower-sugar options under its own brand, alongside other brands.
- The listed pack weights can help you choose the right size for a shared supply.
- Check the ingredients and current availability of each product.
Lidl
Lists sliced plain and wholemeal breakfast cake in 485 g packs as in-store products.
- Both varieties mentioned come in the same pack size, making it easier to compare the packaging.
- Check the ingredients, nutritional information and allergens on the current packaging.
ALDI / Koek & Bakker
Lists a sliced wholemeal variety and a sliced zero variety, both weighing 485 g.
- Offers two different ingredient options in the same pack size.
- The product pages refer to in-store purchases, so check the label of your chosen variety in the shop.
PLUS
Lists a sliced plain variety under its own brand in a 485 g pack.
- The product information includes details such as ingredients, allergens, nutritional values and storage instructions.
- PLUS says product details may change, so check the label on the pack you buy.
Sliced breakfast cake for your office supply
These Joybuy products are pre-sliced breakfast cakes for a shared supply. The 485 g packs are a good fit for a medium-sized supply; the 345 g pack may suit a team that gets through a pack more slowly. Compare the ingredients of each product rather than relying on the title alone.
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g'woon sliced wholemeal breakfast cake 485 g
A pre-sliced 485 g pack for anyone comparing wholemeal options for a shared office supply.
The product information lists rye, but gives conflicting allergen information. Check the current label before serving it to employees with allergies.
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g'woon sliced breakfast cake 485 g
A pre-sliced 485 g pack to add to a shared office supply.
Joybuy’s product information lists wholemeal rye flour. If the ingredients are important to your choice, compare sugars and fibre on the current label, and check the allergens there too.
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Peijnenburg sliced wholemeal breakfast cake 345 g
The pre-sliced 345 g pack is a smaller option than the 485 g packs above.
The product information lists around 12 slices and mentions rye and gluten. Don’t rely on a no-added-sugar label: glucose-fructose syrup is listed among the ingredients. Check the current label before choosing it on that basis.
Frequently asked questions
Does ‘no added sugar’ mean breakfast cake is sugar-free?
No. Peijnenburg says that a sliced variety with no added sugar contains naturally occurring sugars and a sweetener. Check the nutritional information and ingredients list for the variety you choose.
Which allergens should I check for a shared pack?
Check the allergen information on the current label of the exact pack you’re buying. For its sliced plain variety, PLUS lists rye and gluten, with possible traces of wheat, barley and oats. This doesn’t tell you anything about the ingredients of other varieties.
Does every breakfast cake have to contain iodised baker’s salt?
No, don’t assume this is the case for a particular breakfast cake. The Netherlands Food and Consumer Product Safety Authority says iodine compounds may be present in bakery products through the use of baker’s salt, subject to certain conditions. If this matters for your purchase, check the ingredients on the packaging you choose.
How should I store an opened pack of sliced breakfast cake at the office?
Follow the storage instructions on the specific pack, and keep a shared pack properly sealed and clean after opening. PLUS says its sliced plain variety should be stored in a cool, dry, dark place.