If you mainly want to hand out slices easily on King’s Day, start with a sliced plain breakfast cake and check how many slices are in the pack. If you’re choosing based on sugar content or want to take wholemeal ingredients into account, compare the exact varieties for sugars and fibre per 100 g and per slice. A claim on the front of the pack doesn’t tell you the whole story.
For a shared King’s Day celebration, it’s not just about whether the breakfast cake is sliced: the number of slices, ingredients and portion size can all affect your choice.
If you’re sharing breakfast cake with coffee or at breakfast, you’ll want to know how many portions you’ll get from one pack. For example, Peijnenburg states that its 550 g sliced plain variety contains 18 slices; check the slice count again for smaller packs.
For a variety with no added sugars, the nutritional information per slice matters more than the wording on the front of the pack. Also check the ingredients and any warnings about sweeteners.
Sliced wholemeal breakfast cake may suit your preference for wholemeal ingredients. Also compare fibre and sugars per 100 g and per slice, so you’re not relying on the product name alone.
As a practical starting point, look for a medium-sized sliced pack of around 475–485 g. The number of slices and the ingredients vary from product to product. First decide whether sharing slices, sugar content or wholemeal ingredients is your main reason for choosing a particular variety.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Slices to share | Check the pack weight and the number of slices in the exact variety. | If I’m putting breakfast cake out for several people, I want to be able to hand out slices straight away and know how many portions I have. Around 37% of consumers prioritise this convenience. |
| Sugars per portion | Compare sugars per 100 g and per slice. For varieties with no added sugars, also check the ingredients and any warnings. | I want to choose a variety based on the amount of sugar in one slice, without mistaking a claim such as “zero” for sugar-free. Around 36% of consumers consider sugar content the most important factor. |
| Wholemeal and fibre | Check the ingredients and compare fibre per 100 g and per slice, as well as sugars. | If you’re specifically looking for wholemeal breakfast cake, you’ll want to know what that claim means for the slice you choose. For around 27% of consumers, wholemeal ingredients and fibre information are the top priority. |
Consumentenbond points out that a product with a fibre claim can still contain a lot of sugar. And the value per 100 g doesn’t automatically tell you how much you’ll get in one slice.
Compare fibre and sugars per 100 g and per slice, and check the ingredients of the variety you want to buy.
Peijnenburg states that its sliced variety with no added sugars still contains 4.9 g of sugars per 100 g and lists xylitol as a sweetener. Jumbo warns that its sliced zero variety may have a laxative effect if consumed in excess.
Check the sugars figure, ingredients list and any usage warnings on the pack.
According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bakery products. This doesn’t confirm that a specific breakfast cake contains iodine. Voedingscentrum also notes that bakers’ salt isn’t even compulsory in bread.
Only assume a specific breakfast cake contains iodine if you have product-specific information on the label or from the manufacturer.
These brands offer relevant sliced varieties. Always compare the label of the individual product: the ingredients of one variety don’t apply to every breakfast cake from the same brand.
Offers sliced plain breakfast cake and a sliced variety with no added sugars.
Offers sliced plain, zero and wholemeal breakfast cake under its own brand.
Offers a 475 g sliced zero variety alongside classic breakfast cake.
ALDI offers sliced wholemeal breakfast cake and a sliced zero variety under this brand, both weighing 485 g.
Offers a 485 g sliced plain breakfast cake.
This 485 g sliced pack is an option to compare if you’re looking for breakfast cake made with wholemeal rye flour to share. When choosing, also check the number of slices and the latest nutritional information per portion.
Image unavailable
A sliced option if you also want to consider wholemeal rye flour when handing out portions.
485 g pack. Check the current label for the number of slices, nutritional information and allergens.
No. Peijnenburg states that its sliced variety with no added sugars contains 4.9 g of sugars per 100 g and uses xylitol. Compare the sugars figure and ingredients list for the exact variety.
No, you can’t assume that for a specific breakfast cake. The Netherlands Food and Consumer Product Safety Authority permits iodine compounds in bakery products, but permission doesn’t confirm that they’re in every product. Check the product-specific information if this matters to your choice.
Check the allergen information for the exact variety on the current pack. For example, PLUS lists rye in its plain sliced breakfast cake; don’t assume the information is the same for another brand or variety.
Follow the storage instructions on the pack for your variety and seal the wrapper tightly after opening. Also check the best-before date on the pack.
No. Consumentenbond points out that a product with a fibre claim can still contain a lot of sugar. So compare fibre and sugars per 100 g for both varieties, and check how much one slice weighs.
