Parents who want to pack a slice quickly
Pre-sliced breakfast cake means there’s no need to cut it at home. Check the packaging before putting it in your child’s school bag, especially if ingredients or allergens are important.
Who is sliced breakfast cake useful for?
Families comparing nutritional information
You want to know how much fibre and sugar there is in a slice, rather than relying on terms such as wholemeal or zero. Compare portion sizes too: slices don’t weigh the same across all products.
Parents considering allergies and school rules
You’ll need to check that the ingredients and allergens are suitable for your child and comply with your school or childcare provider’s rules. Product information from Jumbo and PLUS lists rye and cereals containing gluten, among other things; always check the packaging of the variant you choose.
What should you look for in sliced breakfast cake?
Start with the allergens and the rules at your school or childcare provider. Then compare the nutritional information and portion sizes of the variants suitable for your child.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Allergens and school rules | Read the ingredients and allergen information on the latest packaging, and ask which products are allowed at your school or childcare provider. | If I want to pack breakfast cake, I first need to know whether the allergens are suitable for my child and comply with the school’s rules. For around 42% of consumers, this suitability would be the first consideration. |
| Sugars and fibre | Compare sugars and fibre per 100 g and per portion; if you’re considering a zero variant, check the ingredients and any warnings too. | For an after-school snack, I want to weigh up how much sugar and fibre there is in one slice, without assuming that wholemeal means less sugar. For around 33% of consumers, this nutritional information would come first. |
| Convenience and portions | Check whether the cake is pre-sliced, and compare the number of slices, the weight per slice and the storage instructions. | When you need to have something ready quickly after school, you want to be able to grab a slice without cutting it first. Convenience would be the main reason for choosing between variants for around 25% of consumers. |
Common considerations when choosing breakfast cake
-
Assuming wholemeal means less sugar
According to Peijnenburg’s product information, the plain and wholemeal variants reviewed both contain 11 g of sugars per 28 g slice. The wholemeal variant does, however, list more fibre per slice.
Compare fibre and sugars separately on the packaging of the variant you’re buying.
-
Assuming no added sugars means sugar-free
The claim ‘no added sugars’ doesn’t mean a product contains no sugars at all. A zero variant may also contain ingredients or warnings that are relevant to your choice.
Read the full ingredients list, the amount of sugars and any warnings on the packaging.
-
Checking only for gluten
Jumbo’s product information for Bolletje sliced breakfast cake also lists lupin and a possible presence of nuts. Other variants may list different allergens.
Read the full allergen information, including ‘may contain’ statements, and check that the product complies with your school or childcare provider’s policy if you’re unsure.
-
Treating breakfast cake as a reliable source of iodine
The Netherlands Nutrition Centre discusses iodised baker’s salt in connection with bread and notes that its use isn’t compulsory. This doesn’t mean breakfast cake has a fixed iodine content.
Don’t assume a product contains iodine based on its category; check the information for the specific product if this matters to your choice.
Brands offering relevant sliced breakfast cake
Peijnenburg
Peijnenburg describes its sliced breakfast cake as available in plain and wholemeal varieties. These include a 550 g pack of plain cake with 18 slices and a wholemeal pack with 12 slices.
- According to Peijnenburg’s product information, the wholemeal variant reviewed contains more fibre per slice than the plain variant.
- Both variants reviewed list 11 g of sugars per 28 g slice; if you’re checking for rye, also read the allergen information.
Koek & Bakker
According to ALDI Nederland, this brand offers sliced wholemeal breakfast cake and a sliced zero variant, both in 485 g packs.
- The variants offer a choice between wholemeal and a product described by ALDI Nederland as having no added sugars.
- Before packing it in a school bag, check the latest ingredients, nutritional information and allergen details for the variant you’ve chosen.
Bolletje
Jumbo lists a 500 g pack of sliced Bolletje breakfast cake.
- The sliced version makes it easy to take one slice at a time.
- According to Jumbo’s product information, this variant contains cereals with gluten and lupin, among other ingredients, and may contain nuts.
Sliced wholemeal breakfast cake on Joybuy
This selection is for anyone considering pre-sliced wholemeal breakfast cake as an after-school snack. Check the nutritional information and allergens on the latest packaging before packing it.
Image unavailable
g'woon sliced wholemeal breakfast cake, 485 g
A pre-sliced option for anyone who wants to grab a slice of wholemeal breakfast cake after school.
Pack size: 485 g. Check the latest packaging for sugars and fibre per 100 g and per portion. As rye is listed, read the full allergen information before taking the cake to school.
Frequently asked questions about breakfast cake after school
Can you take sliced breakfast cake to school if there’s an allergy policy?
That depends on the allergens in the product you choose and your school or childcare provider’s rules. Check the latest packaging before packing the cake; the Netherlands Food and Consumer Product Safety Authority explains how allergens must be listed on food labels.
Is breakfast cake with no added sugars also sugar-free?
No, these claims don’t mean the same thing. Check the packaging to see how much sugar the product contains, and read the ingredients and any warnings if you’re considering a zero variant.
Does wholemeal breakfast cake contain less sugar than plain?
Not necessarily: according to Peijnenburg, the wholemeal and plain variants reviewed both list 11 g of sugars per 28 g slice. For other products, compare the figures per portion and per 100 g.
Can I assume that breakfast cake provides iodine?
No, don’t assume a particular iodine content based on the product name. The Netherlands Nutrition Centre notes that even the use of iodised baker’s salt in bread isn’t compulsory; for breakfast cake, check the information for the specific product.