A standard 485–550 g sliced breakfast cake is a practical choice if you want to serve and share slices straight away at your Easter brunch. If you’re looking specifically for a wholemeal variety or a product with no added sugars, compare the nutritional information and ingredients on each pack. Neither of those descriptions tells you, by itself, which allergens the product contains or how many slices you’ll get.
With pre-sliced breakfast cake, you can put slices on the table without having to cut them up. Check the number of slices too: Albert Heijn lists 18 for 550 g of Peijnenburg plain, while Jumbo lists approximately 14 for 500 g of Bolletje. So the weight alone doesn’t tell you how many portions you can serve.
If you’re keeping an eye on sugars, fibre or salt, compare the values per 100 g, then check the portion size. The Netherlands Nutrition Centre’s average values for regular breakfast cake and breakfast cake with less sugar don’t describe any one branded product. Use the label on the variety you plan to serve to help you choose.
If your guests need to avoid certain ingredients, the current packaging is more important than the front of the wrapper. According to Jumbo, Bolletje plain sliced breakfast cake lists rye, wheat and lupin, and warns that it may contain nuts. Check the allergen information for each variety separately.
If you’re catering for guests with allergen requirements, check the ingredients first. Then decide how many slices you want to serve and which nutritional information or pack size matters most for your brunch.
| What to consider | What to check | Who it matters most to |
|---|---|---|
| Slices and portions | Check the number of slices and the portion size on the pack, not just the weight. | If I’m putting breakfast cake out for several guests, I want to know how many slices I can serve. For around 29% of consumers, serving convenience comes first. |
| Nutritional information | Compare sugars, fibre and salt per 100 g. Also check the amount per slice and whether sweeteners are listed in the ingredients. | If you’re choosing between plain, wholemeal and no added sugars, you’ll want to know what those descriptions mean for your portion. Around 29% of consumers prioritise this comparison. |
| Allergens | Read the ingredients and allergen information, including any warnings about possible traces. | If a guest needs to avoid certain ingredients, I don’t want to rely on the product name. For around 21% of consumers, checking allergens is the main concern. |
| Suitable pack size | Choose a pack size to suit the number of guests and follow the storage instructions after opening. | For a small brunch, I want to avoid having lots of slices left over. That’s why around 21% of consumers prioritise choosing a suitable quantity. |
They’re not the same thing. The Peijnenburg wholemeal variety with no added sugars on Joybuy lists 4.9 g of sugars per 100 g and contains xylitol. The product label warns that excessive consumption may have a laxative effect.
As well as checking the description on the front, read the nutritional information and ingredients list for the variety in question.
Ingredients and warnings vary from one breakfast cake to another. Jumbo lists rye, wheat and lupin in Bolletje plain sliced breakfast cake, and also says it may contain nuts.
Before serving, check the current allergen information on the pack of the product you’ve bought.
The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread, bread substitutes and other bakery products through baker’s salt. This doesn’t mean that every breakfast cake contains this salt.
If you need this information for a particular breakfast cake, check the label or ask the manufacturer.
These examples highlight differences between specific sliced varieties. Always check the pack of the variety you choose when you buy it.
Peijnenburg offers sliced breakfast cake in several varieties, including plain and wholemeal with no added sugars.
The 500 g plain sliced breakfast cake is an option if you want to serve slices of around 36 g.
ALDI lists a pre-sliced wholemeal breakfast cake and a pre-sliced Zero variety, both weighing 485 g.
PLUS Ontbijtkoek Naturel gesneden is a standard 485 g sliced variety.
This 485 g sliced pack is a good fit for a brunch where you want to serve breakfast cake without having to cut it up. Check the label if you’re looking for a specific wholemeal variety or need to cater for guests with allergies.
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Sliced breakfast cake for anyone who wants to put slices straight on the table at brunch.
Pack weight: 485 g. Check the pack for the number of slices if you want to plan portions in advance, and check the ingredients and allergens before serving it to guests.
Base your estimate on the number of slices listed on the pack and the part breakfast cake will play alongside the other brunch dishes. Albert Heijn lists 18 slices for 550 g of Peijnenburg plain; Jumbo lists approximately 14 for 500 g of Bolletje. This helps you choose a pack to suit your group, without relying on the weight alone.
No. This description doesn’t mean the product contains no sugars at all. The Peijnenburg wholemeal variety with no added sugars on Joybuy lists 4.9 g of sugars per 100 g and contains the sweetener xylitol. Read the nutritional information and ingredients list for the variety you choose.
Before serving, read the current ingredients and allergen information on the pack. For example, Jumbo lists rye, wheat and lupin in Bolletje plain sliced breakfast cake, and says it may contain nuts. Don’t use this information instead of checking the label on another brand or variety.
Follow the storage instructions on the pack of your breakfast cake. For its plain variety, Peijnenburg recommends storing it in a cool, dry place out of direct light, such as in a sealed container or tin. Bolletje recommends storing its sliced variety in a sealed container after opening.
You can’t assume that every breakfast cake does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread, bread substitutes and other bakery products only through baker’s salt, with a maximum of 65 mg of iodine per kg of salt. To find out whether this applies to a particular breakfast cake, ask the manufacturer.
