Who is sliced breakfast cake for?

Cyclists who want to measure their portions

With pre-sliced breakfast cake, you can work out the amount per slice. According to Jumbo’s product information, a 28 g slice of Peijnenburg Naturel contains 19 g of carbohydrates. Check the portion information for the variety you buy.

Cyclists who pay attention to when they eat

For a longer ride, you’ll want to take something that’s practical to eat on the go. Voedingscentrum advises against large portions and high-fibre products shortly before exercise, so try your chosen portion on a training day first.

Shoppers looking for an everyday snack too

If you eat breakfast cake outside of bike rides too, wholemeal flour, fibre, sugars and sweeteners may also affect your choice. Compare the nutritional information for plain, wholemeal and zero varieties separately: the names alone don’t tell you how much you’ll get per slice.

What should you look for when choosing?

First, decide when you want to eat the breakfast cake. Then compare the nutritional information per 100 g and per slice. Pre-sliced packaging alone doesn’t tell you how much each slice weighs.

What to consider What to check when buying Who is this important for?
Carbohydrates per slice Check the weight and carbohydrate content per slice. If the pack only gives figures per 100 g, work out the weight of your portion too. I want to know how many carbohydrates the slices I take with me contain. For around 36% of consumers, being able to measure out a portion is the priority.
When you eat it and how well you tolerate it Compare portion sizes and fibre per 100 g. If you’re choosing a zero variety, also check which sweeteners it contains. If I’m going cycling shortly after eating, I want to know in advance how a portion will suit me. Around 29% of consumers pay most attention to when they eat it and how well they tolerate it.
Wholemeal as an everyday choice Compare the proportion of wholemeal flour and the nutritional values on the same basis, such as per 100 g. I mainly buy breakfast cake as an everyday snack, so I’m more likely to look at wholemeal flour and fibre than at eating it just before setting off. For around 21% of consumers, this everyday choice matters most.
Zero variety and ingredients Check the ingredients, sugars, carbohydrates and any warnings on the pack. Don’t judge the product by the front of the pack alone; check the nutritional information too. When I’m looking for a variety with less added sugar, I also want to know which sweeteners it contains. For around 14% of consumers, this is their main concern.

Common mistakes

  • Looking only at sugars when choosing a portion for cycling

    If you compare only sugars per 100 g, you won’t know how many carbohydrates you’ll get in a portion. According to Jumbo’s product information, a 28 g slice of Peijnenburg Naturel contains 19 g of carbohydrates.

    Check the carbohydrates per slice and consider what other food you’ll take with you on the ride.

  • Assuming wholemeal is always the best choice just before setting off

    A wholemeal variety may suit you as an everyday snack, but Voedingscentrum advises against eating a large portion or a high-fibre product shortly before exercise.

    It’s better to eat a high-fibre variety earlier, or try a small portion during a training ride.

  • Taking ‘zero’ on the label as advice on when to eat it

    The name of a zero variety doesn’t tell you how many carbohydrates or how much fibre a slice contains. The Jumbo variety reviewed contains maltitols and carries a warning that excessive consumption may have a laxative effect.

    Check the ingredients and warnings, and don’t try a new variety for the first time on a long ride.

  • Assuming the product category tells you how much iodine it contains

    The name breakfast cake doesn’t tell you whether baker’s salt was used in the product you’ve chosen or how much iodine a portion contains.

    Check the packaging or ask the manufacturer for product-specific information if iodine is relevant to your choice.

Brands to compare

Peijnenburg

Peijnenburg offers sliced plain varieties in different pack sizes.

  • According to Jumbo’s product information, a 28 g slice of the Naturel variety reviewed contains 19 g of carbohydrates.
  • This variety contains rye and gluten. If you choose a different variety, check its ingredients and nutritional information again.

AH

Albert Heijn’s range of sliced breakfast cake includes plain, wholemeal and zero options.

  • The different product types give you several labels to compare side by side.
  • Check the ingredients and nutritional information for the specific AH variety you choose.

Jumbo

Jumbo offers sliced plain breakfast cake and a zero variety.

  • According to Jumbo’s product information, the zero variety reviewed contains 52,7 g of carbohydrates, 5,8 g of sugars and 17,4 g of fibre per 100 g.
  • The variety contains maltitols and carries a warning that excessive consumption may have a laxative effect.

PLUS

PLUS offers 485 g packs of sliced plain and wholemeal breakfast cake.

  • According to PLUS, the wholemeal variety reviewed contains 41% wholemeal rye flour and 5,7 g of fibre per 100 g. PLUS lists 3,3 g of fibre per 100 g for the plain variety.
  • Both varieties reviewed contain rye and may contain wheat, barley and oats. If you have allergen requirements, always check the label on the pack you choose.

Koek & Bakker

ALDI lists a sliced wholemeal variety and a 485 g sliced zero variety under Koek & Bakker.

  • The product names distinguish between the wholemeal and zero varieties.
  • Check the ingredients and nutritional information on the pack before choosing either variety for a bike ride.

Sliced wholemeal breakfast cake on Joybuy

This sliced wholemeal variety suits anyone looking for an everyday snack as well as something for cycling. If you’re planning a portion for a bike ride, also check the weight and nutritional information per slice on the pack.

g'woon sliced wholemeal breakfast cake, 485 g

g'woon sliced wholemeal breakfast cake, 485 g

A pre-sliced wholemeal variety for anyone comparing breakfast cake as an everyday snack too.

485 g pack. According to Joybuy Netherlands’ product information, this variety contains 43% wholemeal rye flour.

If you want to measure out slices for a bike ride, compare the weight and nutritional information per slice on the pack.

View on Joybuy

Frequently asked questions

Can I take sliced breakfast cake with me when cycling?

Yes, if the portion is practical to eat and you know how well you tolerate it. For endurance exercise lasting 1 to 2.5 hours, Voedingscentrum recommends 30–60 g of easily absorbed carbohydrates per hour. So check the carbohydrates per slice and consider what else you’ll take with you, rather than relying on the product name alone.

Is wholemeal breakfast cake suitable just before a ride?

It depends on when you eat it, the portion size and how well you tolerate it. Voedingscentrum advises against large portions and high-fibre products shortly before exercise. Try your chosen wholemeal variety on a training day first, or eat it earlier.

Is zero breakfast cake automatically a good choice for a bike ride?

No. The ‘zero’ label doesn’t tell you enough about the overall ingredients. The Jumbo variety reviewed contains maltitols and carries a warning that excessive consumption may have a laxative effect. Check the carbohydrates, fibre and warnings on the pack you choose too.

Does all sliced breakfast cake contain iodine?

You can’t tell from the product category alone. Check the packaging or ask the manufacturer whether baker’s salt was used in the breakfast cake you’ve chosen and what information is available about its iodine content.