When comparing sliced breakfast cake for a sweet breakfast, check the nutritional information per 100 g and per slice, and make sure the pack is pre-sliced. A wholemeal version with no added sugars may have different sugar and fibre levels from a standard plain breakfast cake, but it’s also worth checking the sweeteners and ingredients used. The number of slices and the pack weight can also help you decide which option suits your breakfast.
You want sliced breakfast cake, but you look beyond the claims on the front of the pack. For one Peijnenburg version with no added sugars, Jumbo lists 4.9 g of sugars and 17 g of fibre per 100 g. Compare these figures with the nutritional information for the standard version you’re considering, and check the figures per slice too if the serving size is given.
You’re looking for a pre-sliced pack and want to know how many slices or portions it contains. Jumbo lists 18 slices for a 550 g Peijnenburg pack, while Albert Heijn lists 16 portions for its 485 g sliced plain version.
You check ingredients such as rye or sweeteners, or have a specific question about allergens or iodine. For the latest information, check the packaging: the Netherlands Nutrition Centre advises checking the allergen information on the label, and product information can change.
Start with the nutritional information and ingredients that matter to you, then compare slice size and whether the pack is pre-sliced.
| What to consider | What to check | Who is it important to? |
|---|---|---|
| Sugars and fibre | Compare sugars and fibre per 100 g and, if the serving size is given, per slice. Check the ingredients behind any claim on the front of the pack too. | If you want a sweet breakfast but are mainly keeping an eye on sugars or fibre, the product name alone won’t tell you much. Around 46% of consumers put this consideration first. |
| Slices and packaging | Check whether the breakfast cake is sliced and compare the net weight with the stated number of slices or portions. | If you want breakfast to be quick to serve every day, you’ll want to know how many portions are in a pack. This is the main concern for around 36% of consumers. |
| Ingredients and allergens | Read the current ingredients and allergen information. For a version with no added sugars, check the sweeteners too. | If you need to check for a particular ingredient, this information matters more than the pack size. Around 18% of consumers put this check first. |
A claim on the front of the pack won’t tell you how much sugar and fibre there is in a slice. The Consumers’ Association recommends checking the actual amounts on the back.
Compare the nutritional information per 100 g and per slice, paying attention to sugars, fibre and the stated serving size.
According to Jumbo’s product information, the Peijnenburg version reviewed contains xylitol. The information also includes a warning about excessive consumption; xylitol is not suitable for animals.
Read the ingredients and warnings on the packaging, and keep products containing xylitol out of reach of pets.
A product description is no substitute for the label on the pack you’re using. This is particularly important if rye, gluten or other allergens affect your choice.
Check the current ingredients and allergen information on the packaging before eating the breakfast cake.
These examples show some sliced versions you can compare. The features listed apply to the specific products, not automatically to the brand as a whole.
Peijnenburg has sliced plain and wholemeal versions that have been reviewed, including one with no added sugars.
Sliced AH Ontbijtkoek naturel is an own-brand option for anyone comparing portion sizes.
Jumbo offers its own sliced plain breakfast cake alongside other breakfast cake options.
ALDI Netherlands offers sliced breakfast cake from Koek & Bakker, including a wholemeal version.
PLUS offers its own sliced plain breakfast cake.
This sliced wholemeal breakfast cake could suit anyone looking for a pre-sliced pack for a sweet breakfast. Compare the nutritional information and ingredients on the current packaging with the things that matter to you.
Image unavailable
For anyone who wants to serve slices at breakfast without having to cut the cake themselves.
Sliced wholemeal breakfast cake in a 485 g pack. To compare portions, check the number of slices and the nutritional information on the current packaging.
If ingredients or allergens matter to your choice, check the information on the pack.
No, these terms don’t mean the same thing. For the Peijnenburg version reviewed with no added sugars, Jumbo still lists 4.9 g of sugars per 100 g and names xylitol as a sweetener. Check the ‘of which sugars’ figure on the label.
Use the figures per 100 g as a like-for-like basis for comparing the products’ nutritional value, then check the amount per slice to see how it fits your portion. For the Peijnenburg version reviewed with no added sugars, Jumbo lists 17 g of fibre and 4.9 g of sugars per 100 g. Check the same figures on the pack of the standard version you’re considering.
No, check the ingredients and allergen information on the current packaging. The Peijnenburg and Albert Heijn plain versions reviewed list rye; also check the label for any information about cross-contamination.
Follow the storage instructions on the packaging. The product information for the Peijnenburg version reviewed recommends keeping it in a cool, dry, dark place, preferably in a sealed tin or container. Check the best-before date on the pack too.
No, the rules on baker’s salt don’t mean that all breakfast cake contains iodine. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be added to bread, bread substitutes and other bakery products through baker’s salt. If iodine matters to your choice, check the specific packaging or ask the manufacturer.
