Choose plain sliced breakfast cake if you want something simple to share during a night in; compare wholemeal options and varieties with no added sugars if nutritional information matters more to you. Check the sugars and fibre per slice and per 100 g, and read the ingredients and allergen information on the packaging: no added sugars does not mean sugar-free.
If you want to serve breakfast cake during a night in without slicing it yourself, you can choose a pre-sliced pack. For example, Jumbo lists Peijnenburg Plain as containing 12 slices in a 345 g pack; larger pre-sliced packs are also available.
If sugars, fibre or ingredients influence your choice, compare the nutritional information for the exact variety. A wholemeal variety or one with no added sugars may contain different ingredients from a plain variety.
A larger pre-sliced pack may suit you if you want to enjoy more slices later, too. Check the pack size, the number of slices if listed, and the storage advice once opened.
For a night in, start with what matters most to you: serving slices straight away, comparing nutritional information or choosing a pack for several occasions.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Easy to share | Check whether the cake is pre-sliced and how many slices are in the pack. | I want to serve slices during a night in without having to reach for a knife first. For around 42% of consumers, ease of serving comes first. |
| Sugars, fibre and ingredients | Compare sugars and fibre per slice and per 100 g; read the ingredients list, too. | If I’m choosing between plain and another variety, I want to know exactly what each slice contains. Around 33% of consumers give this nutritional information top priority. |
| Pack size | Check the net weight and follow the storage advice if you don’t use the whole pack at once. | I want to be able to enjoy more slices from the same pack on another night. For around 25% of consumers, choosing the right pack size matters most. |
A product with no added sugars may still contain sugars. Peijnenburg lists 1.4 g of sugars per 28 g slice for its sliced wholemeal variety with no added sugars; the ingredients also include xylitol.
Read the nutritional information and ingredients list for the variety you’re buying, rather than relying only on the wording on the front of the pack.
If you spread the breakfast cake over several evenings, how you store it after opening becomes part of your decision. For Peijnenburg Plain Sliced, Jumbo recommends storing it somewhere cool, dry and dark, preferably sealed in a tin to keep the cake moist.
Choose a pack size that suits how you’ll use it, and follow the storage advice on the packaging.
A pack that isn’t eaten in time could go to waste.
A pre-sliced pack doesn’t always state how many slices it contains. So the pack weight alone won’t tell you how many portions you can serve.
As well as checking the net weight, check the number of slices if it’s listed on the packaging.
Offers sliced plain breakfast cake and a sliced wholemeal variety with no added sugars. Compare the exact varieties, as their nutritional information and ingredients differ.
The 500 g sliced plain variety is an option if you’re looking for a larger pack.
ALDI offers a sliced wholemeal variety and a sliced Zero variety, both in 485 g packs.
PLUS sliced plain breakfast cake comes in a 485 g pack.
This sliced g'woon breakfast cake is a good fit if you want to serve slices without cutting the cake yourself during a night in, and are looking for a 485 g pack.
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Ideal for serving slices during a night in without having to cut the cake yourself.
If you plan to use the pack later, seal it well after opening. If you have relevant allergies, check the latest label, especially the information about rye.
No. No added sugars doesn’t mean the product contains no sugars. Peijnenburg lists 1.4 g of sugars per 28 g slice for its sliced wholemeal variety with no added sugars; also compare the per 100 g figure on the label.
Check the ingredients and allergen information on the packaging for the exact variety. For example, PLUS lists rye in its sliced plain breakfast cake and also mentions that it may contain wheat, barley and oats. Another variety may have a different recipe.
Follow the storage advice on the packaging. For Peijnenburg Plain Sliced, Jumbo recommends storing it somewhere cool, dry and dark, preferably sealed in a tin to keep the cake moist.
No. Don’t assume that breakfast cake contains iodine just because of the type of product it is. Check the ingredients information for the specific product or ask the manufacturer which ingredients have been used.
