For coffee at the office, a standard pack of sliced breakfast cake is handy when you want to grab a slice straight away. For on-the-go occasions, individually wrapped slices offer a different type of packaging. If you’re mainly comparing sugars, check the nutrition information for both regular and no added sugar varieties per 100 g and per serving, and read the ingredients and warnings too. To find the slice size you want, check the weight per slice: the search term ‘medium sliced’ doesn’t give you a specific size.
If you’re having coffee just before you leave or at the office, sliced breakfast cake saves you the bother of cutting it yourself. Check the number of slices and the weight per slice. Peijnenburg’s product information also lists individually wrapped slices for on-the-go occasions.
Compare the amount of sugars and fibre per serving and per 100 g. For a no added sugar variety, also check which sweeteners it contains and what usage warning appears on the packaging.
If you buy the same breakfast cake regularly, you can compare serving sizes, nutrition information and ingredients. This helps you see which differences matter for your coffee break, without relying on the variety name alone.
First, think about where you’ll be eating your breakfast cake. A pack of sliced cake may be all you need for a coffee break at the office, while an individually wrapped portion is designed to take with you. Then compare the slice size and nutrition information for the specific products.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Grabbing a slice straight away | Check whether the breakfast cake is sliced and how many slices are in the pack. | If I have coffee just before leaving or at the office, I don’t want to have to cut the breakfast cake first. Around 36% of consumers say this convenience is their priority. |
| Sugars and fibre | Compare sugars and fibre per 100 g and per serving. For no added sugar varieties, check the ingredients too. | I want to know how much sugar and fibre is in the slice I actually eat. For around 29% of consumers, comparing this nutritional information comes first. |
| A portion for on the go | Check the weight per slice and whether the slices are individually wrapped. | When I’m taking it in my bag, I want a clearly defined portion without having to open a whole pack. Around 21% of consumers prioritise portion size and portability. |
| Ingredients and allergens | Read the ingredients list and allergen statement on the packaging of the variety you choose. | If I buy the same breakfast cake regularly, I want to check which ingredients and allergens are listed for that variety. For around 14% of consumers, checking the label matters most. |
That search term doesn’t tell you how much a slice of the product you’ve chosen weighs. Peijnenburg lists slices weighing 28 g for its sliced varieties; other product information uses serving sizes of 25 g or 30 g.
Check the number of slices and the weight per serving on the packaging before comparing sizes.
According to Peijnenburg, its regular natural variety contains 11 g of sugars per 28 g slice, while its no added sugar variety contains 1,4 g per 28 g slice. The ingredients differ too: the latter variety contains xylitol.
Compare the full nutrition information per 100 g and per slice, and read the warnings for products with sweeteners.
A claim about sugars doesn’t tell you whether a product contains allergens. Product information from Jumbo and Peijnenburg lists cereals containing gluten or possible traces of other allergens for the breakfast cakes in question.
If you have an allergy, base your choice on the allergen statement on the exact, current packaging.
A general statement about baker’s salt doesn’t tell you which ingredients a specific breakfast cake contains.
If iodine is relevant to your choice, check the ingredients of the product you’ve chosen rather than assuming it applies to every variety.
Peijnenburg lists both sliced breakfast cake and individually wrapped slices. This means you can compare different packaging formats within the range.
Jumbo lists regular and zero sliced breakfast cake. The serving and nutrition information helps you compare these specific varieties.
Albert Heijn’s own-label range includes a sliced zero variety, with product information listing serving sizes and nutritional values.
Two different formats may suit your coffee break: a breakfast cake bar to take with you, or sliced breakfast cake so you can grab a slice from the pack. Don’t choose the bar if you’re specifically looking for a sliced portion.
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A breakfast cake bar for anyone who wants something to take with them for coffee on the go, but doesn’t need a sliced portion. Check the nutrition information and ingredients on the packaging before relying on the wording in the product name.
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Sliced breakfast cake for anyone who wants to grab a slice during a short coffee break. Check the weight per slice and the nutrition information on the packaging if you want to compare portions or ingredients.
Sliced breakfast cake saves you the bother of cutting it, but an individually wrapped slice may be more practical to take with you. For coffee at the office, a standard pack of sliced cake may be all you need; either way, check the weight per slice.
No, the label alone doesn’t tell you how much sugar there is per serving. According to Jumbo’s product information, its zero variety contains naturally occurring sugars. So compare the nutrition information and check which sweeteners and warnings are listed on the packaging you choose.
Check the allergen statement on the exact packaging, including for a no added sugar variety. Jumbo lists rye and wheat among the ingredients in its regular sliced variety; Peijnenburg states that its no added sugar variety may contain nuts and milk.
Follow the storage advice on the packaging of the product you’ve chosen. Jumbo recommends storing its sliced breakfast cake in a cool, dry place and says to keep the regular variety in a sealed tin after opening.
