If you want to serve breakfast cake quickly at a barbecue, choose a sliced pack that tells you how many slices it contains. For example, Peijnenburg lists 18 slices for its 550 g plain variety. If sugar and fibre content matter more to you, compare the nutritional information per 100 g. For varieties with no added sugars, check the sweeteners and warnings too. If you’re specifically looking for medium-thick slices, check the slice thickness on the pack or in store: ‘sliced’ on its own tells you nothing about thickness.
If you’re setting out a platter or buffet, you’ll want slices you can serve without cutting them first. Peijnenburg lists 18 slices for its 550 g sliced plain variety; check whether that’s enough for your guests.
If sugar, fibre or sweeteners influence your choice, look beyond labels such as ‘wholemeal’ or ‘no added sugars’. The nutritional information per 100 g and the ingredients list make it easier to compare the different varieties.
A pack with more slices can be useful for a larger group, while a smaller pack may be enough for a smaller platter. Compare the net weight and the stated number of slices.
Before your barbecue, decide whether serving the cake straight away or its ingredients matter more to you. Then choose a pack size to suit the number of guests.
| What to consider | What to check when buying | Who this matters most to |
|---|---|---|
| Ready to serve | Check whether the cake is pre-sliced and how many slices the pack contains. If you’re looking for a particular thickness, check the slices themselves. | I want to put a platter out without having to cut anything at the table. For around 40% of consumers, being able to serve it quickly is the priority. |
| Sugar, fibre and sweeteners | Compare the nutritional information per 100 g and read the ingredients and any sweetener warnings. | If I’m considering a variety with no added sugars for my guests, I also want to know which sugars and sweeteners it contains. Around 40% of consumers prioritise the ingredients. |
| Suitable pack size | Compare the net weight with the stated number of slices and decide how much you want to put out. | For a smaller group, I don’t want to buy a bigger pack than I need; for a full barbecue table, a pack with more slices may be a better fit. For around 20% of consumers, quantity matters most. |
The Peijnenburg wholemeal variety with no added sugars listed by Jumbo still contains 4.9 g of sugars and 24 g of polyols per 100 g. This variety also carries a warning that excessive consumption may have a laxative effect.
As well as checking the front of the pack, look at ‘of which sugars’, the ingredients list and any warnings.
A pack with plenty of pre-sliced portions can make serving easier, but it won’t tell you which grains or potential allergens it contains. Jumbo lists 38 g of sugars per 100 g for Peijnenburg plain; the ingredients in other varieties may differ.
Use the number of slices to plan, and check the current pack for nutritional information, ingredients and allergens before buying for guests.
The Dutch Commodities Act Decree regulates the addition of iodine to food. However, according to brood.net, the use of iodised baker’s salt is not a legal requirement. So you can’t tell whether it’s been used just from the type of product.
If iodised salt matters to you, check the ingredients list on the breakfast cake.
Offers, among other options, a sliced plain variety and a sliced wholemeal variety with no added sugars.
Offers its own sliced plain breakfast cake in a 485 g pack.
Offers sliced breakfast cake in several varieties, including plain and wholemeal.
ALDI lists a 485 g sliced wholemeal breakfast cake and a pre-sliced Zero variety under this brand.
Offers its own sliced plain breakfast cake in a 485 g pack.
This sliced wholemeal breakfast cake is a good option for a barbecue platter if you don’t want to cut the slices yourself. Before buying, check that the slice thickness and pack size suit what you want to serve.
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An option for a barbecue platter if you want to serve sliced breakfast cake.
The pack contains 485 g. Check the number of slices and their thickness if you want to work out in advance how many portions you can serve.
The product information gives conflicting details about allergens. Check the current pack before serving this cake to guests with allergies.
No. The Peijnenburg wholemeal variety with no added sugars listed by Jumbo contains 4.9 g of sugars per 100 g. It also contains xylitol and 24 g of polyols per 100 g, so compare the nutritional information and ingredients rather than relying on the wording on the front of the pack.
Bear in mind the warning for the relevant Peijnenburg variety: according to the product information, excessive consumption may have a laxative effect. The manufacturer also warns that xylitol is not suitable for animals, so keep the cake out of dogs’ reach.
Read the allergen and ingredient information on the current pack of the breakfast cake you’ve chosen. The Albert Heijn and PLUS varieties examined, among others, list rye and say that other gluten-containing cereals may also be present. The words ‘plain’ and ‘wholemeal’ don’t tell you whether these are present.
No, don’t assume that it does. The Dutch Commodities Act Decree regulates the addition of iodine to food, but brood.net states that the use of iodised baker’s salt is not a legal requirement. Check the ingredients list if this matters for your purchase.
