Who is each option for?

People organising a sharing occasion

You’re looking for something to hand out to several people at the Sinterklaas procession. Chocolate figures or a box of assorted chocolates suit the occasion; Albert Heijn features both types of product in its Sinterklaas range.

People buying a personal Sinterklaas gift

You’re choosing something for one person and want to pick a letter or flavour to suit them. Verkade and PLUS feature different chocolate letters; check that your preferred variety is available.

People who need to check ingredients

You’re buying for someone with an allergy or dietary requirement. Check the ingredients and allergens for the exact flavour and pack you’ve chosen, rather than relying on the product name alone.

What should you consider when choosing?

First decide whether you want to hand something out, give one person a gift or choose Sprits biscuits. Then check the pack you actually intend to buy.

What to considerWhat to check when buyingWho it matters to
Handing treats out at the procession Check the number of pieces and total weight of the figures or chocolates. If I want to hand something out to a group, individual pieces are more useful than one personal chocolate letter. Sharing is the main priority for around 40% of consumers.
A personal gift Check which letters and flavours are available. For one recipient, I want to choose a letter that suits them. A personal gift is the main consideration for around 30% of consumers.
Ingredients and allergens Read the ingredients list and allergen information for the exact variety. If someone has an allergy or dietary requirement, I want to check the pack I’ve chosen before giving it to them. This check matters most to around 20% of consumers.
Looking for Sprits biscuits Check that you’re buying chocolate-covered biscuits, not a box of chocolates. If the recipient specifically wants a biscuit with a chocolate coating, I don’t need to choose a chocolate letter or assorted chocolates. This specific product preference is the deciding factor for around 10% of consumers.

Common mistakes

  • Confusing Sprits biscuits with a box of chocolates

    The Verkade Nobo Spritzed Milk Chocolate described by Joybuy consists of biscuits coated in milk chocolate. It’s a different type of product from assorted chocolates, chocolate figures or a chocolate letter.

    Before buying, decide whether the recipient wants a biscuit, a personal gift or chocolate to share with others.

  • Relying on the product name to check for allergens

    A flavour name doesn’t tell you which allergens are listed for the variety you’ve chosen. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly shown on the label of prepacked foods.

    Read the ingredients list and any warnings on the pack you’re buying.

  • Assuming a seasonal product will remain available

    Albert Heijn lists one Sinterklaas product as no longer in its range, while ALDI warns that special-buy items may sell out faster. So a range you looked at earlier doesn’t tell you whether your chosen variety is still in stock.

    Check that your preferred letter or flavour is available, and confirm collection or delivery options shortly before buying.

Brands and shops to explore

Verkade

Verkade features chocolate letters and heart-shaped chocolate products for Sinterklaas, as well as personalised gifts.

  • There are different shapes and flavours, including milk, dark, white, speculaas and hazelnut.
  • The Verkade Nobo Spritzed Milk Chocolate described by Joybuy is a chocolate-covered biscuit, not a box of assorted chocolates.

Albert Heijn

Albert Heijn features chocolate figures, assorted chocolates and other Sinterklaas chocolate products together.

  • The range lets you compare different types of product for sharing.
  • Check the product page and pack again: a seasonal product may have left the range, and product information can change.

PLUS

PLUS features a range of chocolate letters for Sinterklaas.

  • You can compare letters and varieties when choosing a gift for one person.
  • A range of chocolate letters won’t tell you which box of assorted chocolates is available for a group.

ALDI

ALDI features a 135 g chocolate letter in dark, white and hazelnut varieties.

  • The listed flavours and weight make it easier to choose a specific letter.
  • ALDI warns that special-buy items may sell out faster, so check availability before counting on it.

Lidl

Lidl lists chocolate letters as part of its Sinterklaas sweets range.

  • Chocolate letters are one option to consider for a personal gift.
  • Check the specific variety and nutritional information on the pack before choosing.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are Sprits biscuits the same as a box of chocolates for Sinterklaas?

No. The 150 g Verkade Nobo Spritzed Milk Chocolate described by Joybuy consists of biscuits coated in milk chocolate, not assorted chocolates. Choose based on what you want to give: biscuits, a chocolate letter for one person or chocolate to share.

Where can I find allergen information on a box of chocolates?

Check the label on the exact pack, especially the ingredients list and allergen information. According to the Netherlands Food and Consumer Product Safety Authority, the presence of 14 allergens must be declared on the labels of prepacked foods.

How should I store chocolate until the procession?

Follow the storage advice and best-before date on the pack you’ve chosen. The Netherlands Nutrition Centre explains that a white bloom on dark chocolate is caused by fat rising to the surface; don’t automatically apply this explanation to filled chocolates or chocolate-covered biscuits.

Can I count on finding the same Sinterklaas products later?

Not without checking availability again. Albert Heijn lists a Smarties Sinterklaas product as no longer in its range, and ALDI warns that special-buy items may sell out faster. Check that your preferred product and variety are available before buying.