Who are these options for?

If you want to hand out rolls straight away

You’re buying shortly before the parade and don’t want to use an oven or freezer. Individually sold rolls mean you can take only as many as you need.

If you want to bake them at home

You’re preparing rolls for a family or small group and have time and space to use an oven or air fryer before setting off.

If you want to check the ingredients carefully

You’re looking out for wholemeal flour, fibre, gluten, other allergens or iodised salt. The current ingredients and nutrition information matter more than the name of the type of roll alone.

What should you look for when choosing?

First, decide when the rolls will be eaten. Then consider the quantity, how they need to be prepared and any ingredient requirements.

What to consider What to check when buying Who this matters to
How many you need Count how many people will be eating and check how many rolls are in a pack. If I’m buying for a small group, I don’t want to end up with more rolls than I need. For around 36% of consumers, the quantity they need is the most important factor.
When they need to be ready Check whether the rolls are ready to take with you, need baking or are frozen. If the rolls need to come with me straight after buying them, I don’t want to have to plan time to prepare them. If I’m shopping in advance, storage may be more important. Around 29% of consumers put this first.
Type of grain and fibre Read the product name and ingredients list, and compare the fibre content on the same basis, for example per 100 g. If you’re looking for a wholemeal option, you’ll want to know how much wholemeal flour it actually contains. This is the top priority for around 21% of consumers.
Ingredients and allergens Check the current packaging for gluten, other allergens and whether it mentions iodised salt. If a roll needs to meet a specific dietary requirement, I don’t want to rely on the product name alone. For around 14% of consumers, checking the ingredients is the first consideration.

Common mistakes

  • Buying more rolls than you need

    A pack containing several rolls may have more than you want to take with you or store, especially if you’re buying for a small group.

    Count how many people you expect beforehand and compare that with the number of rolls in each pack.

  • Taking bake-at-home rolls without planning when to bake them

    Bake-at-home rolls are only ready once they’ve been baked. PLUS recommends baking its multigrain rolls for 8 to 10 minutes at 220 °C.

    Choose rolls that are ready to take with you if you’re setting off straight away, or check before buying that you have enough time and oven space.

  • Assuming multigrain means wholemeal

    The name ‘multigrain’ doesn’t tell you on its own how much wholemeal flour a product contains. PLUS says its multigrain rolls contain 56% wholemeal wheat flour.

    Look for an explicit wholemeal description and read the ingredients list if wholemeal is important to you.

  • Assuming the ingredients from the type of roll

    According to the Voedingscentrum, bread isn’t always made with bakers’ salt. The general name ‘roll’ also doesn’t tell you enough about gluten or other allergens.

    Check the current ingredients and allergen information on the packaging for the option you’ve chosen.

Brands to consider

ALDI

ALDI lists a white roll that is sold individually.

  • Buying individually is handy if you need a small, planned quantity.
  • Check that the roll is available in store when you need it.

Dirk / 1 de Beste

The white 1 de Beste bake-at-home rolls come in packs of four.

  • The pack clearly states the quantity, making it easy to plan for a small group.
  • You’ll need to bake these rolls at home before handing them out.

PLUS

PLUS lists multigrain and gluten-free rolls, among other options; check the information for each variety.

  • According to the product information, the multigrain rolls contain 56% wholemeal wheat flour, 7 g of fibre per 100 g and iodised salt.
  • The multigrain variety needs baking, and ingredients and nutrition information can vary between varieties.

Jumbo

Jumbo lists white bake-at-home rolls and brown frozen rolls, among other options.

  • The brown frozen variety may suit you if you want to buy rolls in advance and store them.
  • According to Jumbo, these rolls must not be refrozen after defrosting.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How do I choose the right number of rolls for the parade?

Count how many people want a roll and compare that with the quantity in each pack. Individually sold rolls may be more convenient for a small group; if you buy a pack, allow for any rolls left over.

Can I choose regular rolls if someone avoids gluten?

Don’t rely on the general name ‘roll’; check the current ingredients and allergen information instead. PLUS lists a separately labelled gluten-free roll. Don’t treat a regular variety as equivalent without reading the label.

How long should bake-at-home rolls go in the oven?

It varies by product. PLUS recommends baking its multigrain rolls for 8 to 10 minutes at 220 °C; follow the instructions on the packaging of the rolls you buy.

How can I tell whether rolls are made with iodised salt?

Check the ingredients list on the packaging. The Voedingscentrum says that bread isn’t always made with bakers’ salt, so don’t assume it’s included based on the name of the roll.