For the Sinterklaas arrival parade, choose crispbread whose size and suitability for sharing you can check on the packaging. For everyday use, the wholegrain claim and nutritional information may matter more. Compare fibre, protein and salt per 100 g if these are relevant to your choice, and check the label on the exact product if you have allergies. Don’t assume that ‘medium sliced’ refers to a standard size.
Who is this choice relevant to?
If you want to share it on the go
For the parade, look for crispbread you can take with you without cutlery and break into smaller pieces if needed. Albert Heijn describes one Wasa product as easy to break in two; check the size of the specific product you buy.
If you want to choose wholegrain every day
Check the wholegrain claim and the ingredients, rather than judging the crispbread by its colour. According to the Netherlands Nutrition Centre, ‘wholegrain’ has a specific meaning for crispbreads too.
If you check ingredients and allergens
If you need to avoid certain ingredients for yourself or someone else, the label on the exact product is what matters. The Netherlands Nutrition Centre lists wheat and rye as gluten-containing grains; also check the allergens and warnings shown on the packaging.
What should you look for when choosing?
First decide whether you mainly want crispbread to take along and share, or to use regularly as an everyday source of grains. Then check the features and ingredients of the product you have in mind.
| What to look for |
What to check when buying |
Who it matters to |
| Size and suitability for sharing |
Check the number of pieces, any stated dimensions and whether the exact product can be broken into smaller pieces. |
If you want to hand out snacks during the parade without cutlery, look for pieces that are easy to carry and share. Around 40% of consumers prioritise shareability. |
| Wholegrain and nutritional information |
Look for the wholegrain claim and compare fibre, protein and salt on the same basis: per 100 g. |
If I use crispbread regularly as a source of grains, I want to compare its nutritional content rather than judge it by its colour. Around 40% of consumers prioritise this everyday choice. |
| Ingredients and allergens |
Read the ingredients, allergens and any ‘may contain’ warnings for the exact product. |
If I’m bringing something for someone with a food allergy, I need to know what’s on the packaging of that specific product. Checking allergens is the top priority for around 20% of consumers. |
Common mistakes
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Assuming it contains iodised baker’s salt
The name crispbread doesn’t tell you what type of salt has been used. Brood.net also explains that the use of iodised baker’s salt cannot be taken for granted in every bakery product.
If iodine content matters to you, check the ingredients list on the exact packaging rather than making assumptions based on the product category.
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Confusing wholegrain, fibre and protein
A wholegrain claim doesn’t automatically tell you the protein or salt content. Jumbo lists 20,0 g of protein and 1,0 g of salt per 100 g for Wasa Protein Wheat; these figures apply to this product only.
Decide which feature matters to you, then compare the ingredients and nutritional information per 100 g. The Netherlands Nutrition Centre recommends using this basis when portion sizes differ.
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Using a product photo to check for allergens
Ingredients and allergen information can change. A flavour name, such as sunflower seed or pumpkin seed, doesn’t tell you what other allergens are listed on the label.
When you buy it, read the packaging for the exact product, including any ‘may contain’ warnings.
Brands and retailers to compare
Wasabröd / Wasa
Wasa provides specific product information to help you assess a product’s nutritional content; values vary by product.
- Jumbo lists 20,0 g of protein and 9,5 g of fibre per 100 g for Wasa Protein Wheat.
- The same product information lists wheat and wheat gluten, and warns that it may contain lupin, mustard and soya.
Ryvita
Ryvita Original Crispbread is a rye option whose ingredients and nutritional information you can compare.
- According to Ryvita, Original Crispbread contains 88 g of wholegrain rye flour per 100 g of product and 13,4 g of fibre per 100 g.
- The international product information lists rye and gluten, and says it may contain other sources of gluten and sesame. Check the packaging of the product on offer before buying.
Albert Heijn
An Albert Heijn product listing can help you assess how easy a specific Wasa product is to share.
- Albert Heijn describes the Wasa crispbread listed as easy to break in two.
- Check current availability and the label: being easy to break says nothing about dimensions, nutritional value or allergens.
Jumbo
Jumbo’s product information for Wasa Protein Wheat lets you compare this specific product.
- The listing includes ingredients, allergens, nutritional information and storage advice.
- Don’t use this information as a description of other Wasa products or Jumbo’s entire range.
Lidl
Lidl lists crispbread with sunflower seeds and a variety with pumpkin seeds.
- The listing gives a pack size of 264 g for these products.
- Check the packaging in store for the ingredients, nutritional information and allergens of the product you choose.
Related Joybuy products
Related products will be available soon.
Frequently asked questions
Is ‘medium sliced’ a standard size for crispbread?
Don’t assume the term refers to a standard size. For any product you’re considering, check the number of pieces, any dimensions listed and whether the crispbread is easy to break. A product that can be shared won’t necessarily be the size you’re looking for.
How do I compare crispbread with different portion sizes?
Compare the nutritional information per 100 g and read the ingredients list too. The Netherlands Nutrition Centre recommends this basis for comparing products; it lets you assess fibre, protein and salt without treating different portion sizes as equivalent.
Does rye or wheat crispbread contain gluten?
Rye and wheat are gluten-containing grains, according to the Netherlands Nutrition Centre. If you need to avoid gluten, check the product description and full allergen information on the packaging of the exact product. Don’t rely on the brand name or product photo alone.
How should I take crispbread to the parade?
Take it with you in a dry, well-sealed pack and check beforehand that it will fit in your bag. Jumbo’s storage advice for Wasa Protein Wheat is ‘store in a dry, dark place’. If you want to stop the crispbread going soft in transit, pack any moist toppings separately.