If you’re buying for a group
If you want to offer something to lots of people and can cut it yourself, the amount of cake in each pack is an important point of comparison.
Which format works best for you?
Parents and helpers who want to hand it out quickly
Sliced portions or individually wrapped servings are useful if you’d rather not use a knife during the procession or want to do less preparation beforehand.
If you compare labels
If you prefer wholemeal or no added sugar, or need to consider allergens, check the information on the exact pack you’ve chosen.
What should you look for when choosing?
First, decide how much breakfast cake you want to take and whether you’ll have time to slice it before the procession. Then choose the pack format and check the label for the people you’ll be sharing it with.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Enough for the group | Check the net weight and decide whether you can slice it yourself. | I want to take enough breakfast cake for the group and can prepare it at home. This budget priority comes first for around 50% of consumers. |
| Label and ingredients | Check the ingredients, allergens and nutritional information per 100 g and per intended portion. | If I need to cater for a dietary preference or allergen, I want to know what’s in the product I’ve chosen; this is the main concern for an estimated 30% of consumers. |
| Easy to hand out | Check whether the cake is unsliced, sliced or individually wrapped. | I want to be able to hand out slices on the go without using a knife. This convenience is the deciding factor for around 20% of consumers. |
Common mistakes
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Taking ‘wholemeal’ or ‘no added sugar’ as the whole story
Each claim refers to a particular quality. On its own, it doesn’t tell you how much sugar, salt or fibre a portion contains, or which allergens are present.
Compare the nutritional information and ingredients list for the exact breakfast cake you plan to take.
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Overlooking allergen information when handing it out
Ingredients and warnings can vary between products. The Peijnenburg Naturel multipack described by PLUS contains rye and states that it may contain milk and nuts.
Check the current label before handing breakfast cake to anyone else, especially if someone has a relevant allergy.
Brands and supermarket own-label options
Peijnenburg
Among the supermarket products reviewed are plain breakfast cake and individually wrapped portions.
- A pack of ten individually wrapped portions can make it easier to hand them out without slicing.
- Check the ingredients and allergens for each product; the pack format alone doesn’t tell you anything about them.
Jumbo
The range reviewed includes the supermarket’s own plain breakfast cake, both sliced and unsliced.
- Choose the format that suits the preparation you can manage for your group.
- Check which version and pack weight you’re actually choosing.
ALDI / Goud Gebakken
The products reviewed include a 550 g unsliced plain breakfast cake and individually wrapped cake bites.
- The large cake is a good choice if you’ll slice it yourself; the cake bites offer a different way to hand out portions.
- Cake bites are sold as spiced cake or breakfast cake, so check which version you’re picking up.
ALDI / Koek & Bakker
The versions reviewed are sliced wholemeal breakfast cake and sliced Ontbijtkoek Zero, both weighing 485 g.
- These products offer a choice between different claims on the packaging.
- ‘Wholemeal’ and ‘no added sugar’ are no substitute for reading the full nutritional information.
PLUS
The Peijnenburg product pages reviewed include details of ingredients, allergens and nutritional information.
- This information helps you check the product you have in mind before buying.
- Also read the label on the pack itself before handing it out.
Lidl / Tastino
Tastino breakfast cake appears in the Lidl range reviewed.
- Check in store which version and weight come with the product.
- A previously advertised in-store offer doesn’t tell you what will be available on the day of the procession.
Sliced breakfast cake at Joybuy
This sliced breakfast cake is an option if you want to take portions to the procession without cutting them yourself. Check the pack weight and current label to make sure it’s right for your group.
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g'woon wholemeal breakfast cake, sliced, 485 g
An option if you want to take slices without having to cut them yourself before handing them out.
If it matters to your group, check the nutritional information and allergens on the current pack.
Frequently asked questions
Are individually wrapped portions useful at a Sinterklaas procession?
Individually wrapped portions are useful if you want to hand something out or give it to each person to take away, without slicing it first. The Peijnenburg Naturel 10-pack described by PLUS contains ten portions; check that this format suits the number of people you’re buying for.
Does ‘no added sugar’ mean breakfast cake contains no sugar?
No. The claim doesn’t mean that breakfast cake is sugar-free. For the product you’ve chosen, check the sugar content in the nutrition table, both per 100 g and per portion.
Should I check the label before handing out breakfast cake?
Yes. Check the ingredients and allergens on the pack you’re actually handing out. The Netherlands Food and Consumer Product Safety Authority stresses the importance of clear allergen information on prepacked foods; warnings can vary between breakfast cake products.