Which option works best for you?

Commuter who doesn’t want to measure it out beforehand

You’re looking for breakfast for one without having to scoop or weigh it at home. Check whether you’ll be able to add milk, yoghurt or water where you’re going, and whether you’ll need a bowl and cutlery.

Regular muesli eater who likes to plan ahead

You can put a portion in a sealed container at home and take it with you later. That makes a larger pack an option for a quick breakfast away from home too.

Shopper who wants to compare labels

Ingredients, fibre, sugars or allergens matter more to you than pack size. So compare the nutrition information and ingredients list for the exact variety.

What should you look for when choosing?

First, work out whether measuring it yourself is the sticking point. Then compare the pack size and the label: a stated serving size doesn’t mean it’s individually wrapped for breakfast.

What to consider What to check Who it matters to
Convenient portions Check whether the pack contains individual portions and what you’ll need to eat the muesli. If I’m having breakfast away from home, I don’t want to measure out muesli first; but milk or yoghurt needs to be available there. For around 42% of consumers, convenient portions are the top priority.
Nutrition information and allergens Compare fibre and sugars per 100 g, and read the ingredients and allergen information for the variety you’ve chosen. When choosing breakfast cereal, I want to know which ingredients and allergens are in that particular variety. For around 33% of consumers, this label information is the top priority.
Regular use Check how much the pack contains, whether you can prepare portions at home and how to store the rest properly. If I eat muesli often, I can fill a container in advance rather than having to find a single portion each time. Around 25% of consumers put this option first.

Common mistakes

  • Assuming a serving size means individually wrapped portions

    For a 1 kg pack of muesli, Jumbo lists around 33 servings. That doesn’t mean the contents are divided into individual sachets.

    Look on the pack for the number of individual units. If it only gives nutrition information per serving, check separately how the product is packaged.

  • Treating muesli, cruesli and granola as the same without comparing labels

    Ingredients and nutritional values can vary from product to product. The name or flavour alone doesn’t tell you how much sugar, fat or fibre a variety contains.

    Compare the nutrition information per 100 g and also consider how much you actually use.

  • Reading ‘no added sugars’ as ‘sugar-free’

    A claim about added sugars isn’t the same as the total sugars shown in the nutrition table.

    Before comparing varieties, also check the ‘of which sugars’ figure per 100 g and the ingredients list.

  • Checking for allergens only after buying

    Ingredients vary between varieties. The Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on the labels of prepacked foods.

    Check the current ingredients and allergen information on the exact pack you’re planning to buy.

Relevant brands and ranges

Brinta

Brinta Wake Up! is a portioned drinkable breakfast, not muesli.

  • Albert Heijn lists five 23 g sachets for Brinta Wake Up!.
  • You mix this drinkable breakfast with water or milk; compare it separately from muesli eaten from a bowl.

Quaker Cruesli

Quaker Cruesli includes crunchy breakfast cereals; check the pack size for each variety.

  • For the Protein Salted Caramel & Brownie variety, Albert Heijn lists a serving size of 45 g.
  • A stated serving size doesn’t confirm that portions are individually wrapped.

Albert Heijn

The range includes own-brand muesli and crunchy muesli in larger packs.

  • You can compare varieties by looking at their ingredients and nutrition information.
  • Check the pack size if you’re specifically looking for individual portions.

Jumbo

Jumbo sells muesli in larger packs that you can portion at home.

  • For its 1 kg Jumbo Muesli Nuts and Seeds, Jumbo lists around 33 servings.
  • You’ll need to measure out a portion yourself if you want to take breakfast with you.

Golden Bridge (ALDI)

Golden Bridge is an ALDI brand with products including wholegrain and crunchy muesli.

  • ALDI describes a wholegrain variety made with oat and wheat flakes and raisins.
  • Check the current pack and label for the variety you want to take with you.

Lidl

Lidl lists crunchy muesli among the products in its breakfast range.

  • The in-store range gives you a chance to compare packs and labels while you shop.
  • Check in store which varieties and pack sizes are available.

Muesli to portion yourself at Joybuy

These packs of muesli and cruesli are suited to anyone who wants to prepare a portion at home for breakfast. If you’re looking specifically for individually wrapped portions, check the pack size.

Quaker Zs Cruesli Nuts & Seeds, 400 g

Quaker Zs Cruesli Nuts & Seeds, 400 g

An option if you want to measure out cruesli at home for breakfast away from home. The pack contains 400 g; check whether you’ll need to portion it yourself and arrange what you’d like to eat with it.

View at Joybuy
Quaker Cruesli Choco Zero Sugar, 400 g

Quaker Cruesli Choco Zero Sugar, 400 g

You could consider this 400 g pack of cruesli if you want to prepare a portion for breakfast in advance. Assess claims in the product name alongside the current nutrition information and ingredients list.

View at Joybuy
Bolletje Crunchy Muesli Nut Mix, 375 g

Bolletje Crunchy Muesli Nut Mix, 375 g

This 375 g pack of crunchy muesli is suited to a breakfast you want to portion out yourself at home. Check the pack size and read the current allergen information for this variety.

View at Joybuy

Frequently asked questions

Does ‘per serving’ mean the muesli comes in individual sachets?

No. A serving size may refer to muesli from one large pack. For example, Jumbo lists around 33 servings in a 1 kg bag; check separately whether the contents are packed in individual portions.

How can I take muesli from a large pack with me?

Measure out a portion at home into a clean, dry, sealed container. Make sure you have something to eat with the muesli where you’re having breakfast, and store the rest according to the instructions on the pack.

Which nutrition information should I compare for muesli?

Compare the ingredients and values per 100 g for fibre, sugars, fat and salt, among other things. Also consider the portion you use yourself; the Netherlands Nutrition Centre advises checking the amount of added salt and sugar in breakfast cereals.

Where can I find allergen information for a muesli variety?

Check the label on the exact pack. The Netherlands Food and Consumer Product Safety Authority says that the allergens required by law must be listed on prepacked food labels; don’t rely on information for a different flavour or variety.

Is Brinta Wake Up! the same as single-serve muesli?

No. Brinta Wake Up! is a drinkable breakfast, not muesli. Albert Heijn lists five 23 g sachets; you mix the contents with water or milk.