Joybuy Insights

Buying shoes without buyer’s remorse: how to choose the right pair online

Buying shoes seems straightforward, until you discover that a model comes up too narrow, lacks sufficient grip or no longer feels comfortable after a few weeks. Online, you mainly see appealing photos and marketing terms, while important details can sometimes be found at the bottom of the product page. As a Joybuy Product Recommendation Officer, I therefore look first at the intended use, size, materials and care requirements. This helps you compare more effectively, whether you’re looking to buy trainers, running shoes, walking shoes, sports shoes, men’s shoes, women’s shoes or children’s shoes.

Common pitfalls when buying shoes online

1. A well-known brand is not automatically suitable for every purpose

Skechers shoes, Puma trainers, Vans trainers and adidas running shoes all come in different models. A casual trainer is not designed for long runs on tarmac. A trail model may feel stiffer on the road. Always check the stated intended use, rather than focusing only on the brand name or appearance.

2. The size doesn’t tell you everything

An EU size can fit differently depending on the brand and model. So check the size chart, foot length and fit. Pay attention to the width too: a standard last is not the same as a roomier toe box. Children’s shoes require extra care, as children do not always say when a shoe feels tight.

3. Waterproof, cushioned or lightweight does not mean suitable for every situation

A membrane such as GORE-TEX may provide protection against rain according to the product description, but it does not automatically make a shoe suitable for deep puddles or prolonged immersion. Cushioning, ventilation and grip are also design choices intended for specific uses. Check the sole, upper and care instructions before placing your order.

Three specifications you should always check

Intended use and surface

For running on tarmac, a breathable upper, appropriate cushioning and a rubber outsole are all important considerations. According to their product information, the adidas running shoes Supernova Ease and Galaxy 7 are designed for everyday running and feature Dreamstrike and Cloudfoam midsoles respectively.

For unpaved paths, trail running shoes with a lugged outsole and additional stability are a more logical choice. The Salomon models in the selection use Contagrip outsoles, among other features. According to Salomon’s product description, the XA Pro 3D v9 GTX is designed for trail running and walking, with a 3D Advanced Chassis and Quicklace system.

Fit and foot length

Measure your feet at the end of the day, when they often take up slightly more room. Place both feet on a sheet of paper and measure from the heel to the longest toe. Then use the size chart for the model you’ve chosen. If you have a broad forefoot, check that the toe box provides enough room for movement.

Lace-up fastening generally offers more adjustability than a fixed slip-on design. Hook-and-loop or elastic fastenings can be practical for children’s shoes, but check that the shoe remains secure around the heel.

Materials and care

Mesh and textile often provide ventilation, while synthetic leather can be easier to wipe clean. Leather, rubber, EVA foam and textile each react differently to water, heat and cleaning products. Always follow the manufacturer’s instructions. Some models can be washed on a gentle cycle, while shoes with built-in lights should not be put in the washing machine.

Also check the statutory guarantee. Products covered by EU consumer rules often come with a statutory guarantee of at least two years, as stated in the product information. This is separate from normal wear and tear or damage caused by incorrect care.

Our recommendations by user profile

Suitable for: Budget-conscious beginners
Adidas Galaxy 7 M size 42

Adidas Galaxy 7 M ROYBLU/FTWWHT/DKBLUEID8756 42

Why it suits this profile: A versatile running model for anyone looking for a pair for easy training sessions and everyday use.

How this product avoids the pitfall

The product information states that it has a standard fit, lace-up fastening and a Cloudfoam midsole. However, check that the 270 mm foot length is suitable for your size.

Key benefit & advantages

Textile upper, Cloudfoam midsole and TPU outsole according to the product specifications.

Suitable for: Buyers looking for premium quality
Salomon XA Pro 3D v9 GTX size 41 1/3

Salomon XA Pro 3D v9 GTX 472701 41 1/3

Why it suits this profile: Designed for walkers and trail users who value stability, traction and protection.

How this product avoids the pitfall

The specifications mention a GORE-TEX membrane, reinforced toe and heel and a Contagrip outsole. This makes the shoe well suited to wet and more rugged conditions, but not every surface.

Key benefit & advantages

Water-repellent membrane according to the product description, 3D Advanced Chassis and Quicklace fastening.

Suitable for: Specific use & intensive users
Salomon DRX DEFY GRVL size 43 1/3

Salomon DRX DEFY GRVL L47809700 43 1/3

Why it suits this profile: For runners and outdoor users who switch between gravel, mixed trails and walking routes.

How this product avoids the pitfall

According to the product information, the Active Chassis construction and All Terrain Contagrip outsole are designed to provide stability and grip on mixed surfaces.

Key benefit & advantages

Energy Foam midsole, mesh upper and rubber All Terrain Contagrip outsole.

Suitable for: Families with active children
Skechers Microspec Texlor size 30

Skechers Microspec Texlor 403770L BBK 30

Why it suits this profile: A low-cut children’s model for school, play and everyday use, with a fastening that children can operate easily.

How this product avoids the pitfall

The product details state that it has a standard fit, D width and a combination of elastic and hook-and-loop fastening. Still, measure the foot beforehand.

Key benefit & advantages

Textile upper, rubber sole and elastic fastening with hook-and-loop closure.

Looking for more options?

We’ve put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about buying shoes

How do I determine my shoe size when ordering online?

Measure both feet in centimetres and compare the larger foot with the size chart for the specific model. Also check the stated fit and width. With running shoes, a small amount of room around the toes can be comfortable, but make sure your heel does not slip.

How long do shoes typically last?

That depends on usage, surface, body weight, care and materials. With sports shoes, look for wear on the sole and deformation of the midsole. Everyday trainers can last longer if you alternate between pairs and allow them to dry properly. Replace shoes when the fit or grip has noticeably deteriorated.

Are more expensive shoes always better value?

Not necessarily. The right choice depends on how you intend to use them. A technical trail model may be unnecessary for commuting, while an ordinary trainer may not provide enough grip on muddy paths. So compare the construction, size, sole and care requirements with your intended use first.