Joybuy Insights

How to buy shoes without making the wrong choice: choosing the right pair for every day

Ordering a new pair of shoes online may seem straightforward, but an appealing photo does not tell you everything. A low price, for example, may come with a limited choice of sizes, a sole that is unsuitable for how you plan to use the shoes or a material that is difficult to care for. Terms such as “comfortable”, “lightweight” and “durable” are not always used consistently either.

So keep an eye out for these three common pitfalls:

  1. The wrong fit: a shoe may be the correct size according to the size chart, yet still be too narrow or too wide for your foot.
  2. A sole that does not suit the intended use: a flat trainer sole is practical for everyday wear, but is not automatically suitable for running, muddy paths or wet ground.
  3. Unclear material claims: “vegan”, “eco” or “breathable” tells you very little without information about the upper, lining, insole and care requirements.

In this buying guide, the Joybuy Product Recommendation Officer sets out the key points to check. This makes it easier to compare women’s trainers, men’s trainers, children’s shoes and comfortable shoes based on verifiable product information.

Which shoes suit the way you use them?

Do not start with the brand; start with the situation in which you will wear the pair.

  • For everyday use: casual shoes with a rubber sole and a standard fastening system are often practical for work, shopping and walking around town.
  • For sport and running: look at the type of surface, flexibility, weight and midsole construction. A shoe designed for road use is not automatically suitable for trails.
  • For school and active children: elastic laces, hook-and-loop fastenings and a sturdy rubber outsole make children’s shoes easier to use.
  • For the home, garden and water: slippers or Crocs clogs are easy to clean and quick to put on. Do check that the fit and heel strap provide enough support for your activities.
  • For a versatile wardrobe: white trainers, black trainers and retro styles are easy to pair with different clothing styles. Vans trainers, Skechers trainers, New Balance trainers, Lacoste trainers and Puma trainers each have a different shape and sole construction.

If you focus mainly on appearance, you risk choosing a style that feels less comfortable after a few hours. Comfort still depends on your individual foot, the size and how you use the shoes.

Three specifications to check in advance

1. Size, foot length and width

As well as the EU size, use the foot length in millimetres where this is provided. Measure both feet at the end of the day, while wearing the socks you normally use. Choose the size based on the longer foot.

Pay attention to the width too. A standard style may fit a regular-width foot well, while a slim-fit version is more suitable for narrower feet. People with wider feet may find styles with a roomier toe box or a wide-fit design more comfortable. A size 37 from one brand does not always have the same internal length as a size 37 from another brand.

2. Sole and surface

The outsole has a major influence on grip and intended use. A flat rubber sole is often suitable for casual shoes and everyday walking. For running shoes, a cushioning EVA midsole, low weight and a flexible construction are relevant specifications. On unpaved paths, tread, durability and grip are more important.

Be cautious about marketing language around anti-slip performance. Check whether the product actually provides information about the sole material, tread or intended surface. A manufacturer’s claim is not a guarantee for every situation.

3. Material and care

Textile and mesh can feel lightweight and airy, but require different care from synthetic leather or suede. Check whether the shoes can be cleaned with a damp cloth and whether machine washing is discouraged.

For vegan trainers, it is sensible to check the material description rather than relying solely on the label. The Skechers Bobs models below are described in the product information as 100% vegan. For the Vans Old Skool VN0A38G15U71, the product information specifically states that non-textile components of animal origin are present. This distinction matters if your choice of materials is particularly important to you.

Our recommendations by user profile

Suitable for: Budget-conscious beginners
Skechers Bobs Geo-New Aesthetics 117417-BBK 37

Skechers Bobs Geo-New Aesthetics 117417-BBK 37

Why it suits this profile: This low-cut women’s style is designed for everyday use and has a standard fit, lace fastening and textile upper.

How this product avoids the pitfall

The product information states the fit, D width and care instructions. This makes it easier to compare than relying on a lifestyle photo alone.

Key benefit & advantages

Textile upper, rubber outsole, fixed Memory Foam insole and, according to the product description, 100% vegan.

Suitable for: Buyers looking for premium quality
New Balance U574RUS39.5

New Balance U574RUS39.5

Why it suits this profile: A retro silhouette with suede and mesh for anyone who wants to combine a polished casual style with a robust everyday construction.

How this product avoids the pitfall

The combination of materials and the rubber outsole is clearly specified. Do check the size in advance and bear in mind that suede requires care.

Key benefit & advantages

Suede and breathable mesh, rubber outsole and a supportive, padded midsole according to the product description.

Suitable for: Specific uses & intensive users
PELLIOT Running Shoes Unisex Lightweight Cushioning White EU 37

PELLIOT Running Shoes Unisex Lightweight Cushioning – Clean & Breathable, White (EU 37)

Why it suits this profile: This unisex style is designed for use on everything from paved roads to unpaved terrain and has a mesh and woven upper.

How this product avoids the pitfall

The product description mentions an EVA midsole, ROCKYTEC rubber outsole and a standard or narrow version. Choose based on the terrain and the shape of your foot.

Key benefit & advantages

Lightweight mesh, EVA midsole and a rubber outsole with tread for wet rocks, mud and sand according to the product information.

Suitable for: Home, garden and water lovers
CROCS Classic Clog Navy

CROCS Classic Clog Navy

Why it suits this profile: The open construction, ventilation holes and adjustable heel strap make these clogs suitable for quickly putting on and taking off at home, in the garden, by the pool or on the beach.

How this product avoids the pitfall

The intended use and care instructions are clearly described: clean with water and soap, allow to air-dry naturally and avoid extreme heat.

Key benefit & advantages

Moulded Croslite material, ventilation holes, water-resistant properties according to the manufacturer and an adjustable heel strap.

Looking for more options?

We have put together a complete, up-to-date list of products that fully meet these strict selection criteria and the applicable European safety regulations.

Frequently asked questions about shoes

How do I choose the right shoe size when ordering online?

Measure both feet in millimetres and compare the larger measurement with the size chart for the specific model. Also check the fit, shoe width and any sizing advice. If you are unsure, review the returns policy before ordering.

How long do shoes last on average?

Their lifespan depends on the material, use, care and how often you wear them. A pair for everyday use wears differently from running shoes that are frequently worn on tarmac. Replace your shoes when the sole becomes visibly smooth, the stitching starts to come undone or the fit changes.

How much do comfortable shoes cost?

The price varies depending on the brand, material, construction and intended use. Do not compare only the selling price; also consider care requirements, expected frequency of use, warranty and whether your size is available. Clear product specifications make it easier to compare offers fairly.