What should you look for when buying?
First, work out which allergen or type of grain you need to avoid. Then compare the seeds, texture and nutritional information of breads that meet that requirement.
| What to consider |
What to check when buying |
Who it matters to |
| Your personal allergens |
Read the ingredients, allergen information and any warnings about possible traces on the packaging or ask the retailer. |
If I need to avoid several ingredients, I want to know whether this particular bread fits my list. For around 36% of consumers, matching their personal allergen requirements comes first. |
| Gluten and wheat |
If you avoid gluten, check for a ‘gluten-free’ label and look at the other allergens. If you have a wheat allergy, check whether wheat is an ingredient too. |
If I need to avoid gluten or wheat, I can’t rely on the name ‘multigrain’. For around 29% of consumers, this check is the top priority. |
| Information about loose bread |
Check the allergen information at the counter or ask specifically about your chosen bread before buying. |
When buying freshly baked bread, I want to be able to check the allergens before deciding to take it home. This product check before purchase matters most to around 21% of consumers. |
| Seeds and nutritional information |
Check which seeds have been used, and look separately at the wholemeal description and nutritional information. |
If a bread meets my allergen requirements, I also want to know which seeds it contains and how it’s made. For around 14% of consumers, this is their main consideration. |
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Frequently asked questions
Is seeded multigrain bread automatically gluten-free?
No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that bread is made from at least three types of grain. It may contain gluten-containing grains such as wheat, rye, barley or spelt. If you need to avoid gluten, look for an explicit gluten-free label, then check the other ingredients and allergens.
Can I check the allergens in freshly baked bread before buying it?
Yes. The Netherlands Food and Consumer Product Safety Authority says that information about the allergens that must be declared has to be available for non-prepacked bread too. Check the information at the point of sale or ask specifically about your allergen in the bread you want to buy.
Is gluten-free multiseed bread suitable if I have a sesame allergy?
Not automatically: a gluten-free label doesn’t mean that the bread is free from sesame. For example, Albert Heijn lists sesame as an ingredient in its Consenza sliced gluten-free multigrain bread. Check the current packaging of each product for your allergens and any warnings.
Does all multigrain bread contain iodised baker’s salt?
Don’t assume so without checking the product information. The regulation on iodised bread salt published via Overheid.nl has been withdrawn, so it doesn’t guarantee that a particular loaf contains iodised salt. The Netherlands Nutrition Centre describes bread as an important source of iodine, but if you’re choosing bread based on its iodine content, you’ll need information about the specific product.