Who might find this choice relevant?

People avoiding gluten-containing cereals

Want bread with seeds, but need to avoid gluten or a particular type of grain? The term ‘multigrain’ doesn’t tell you whether it’s suitable. Check a gluten-free alternative for other allergens too; if you have a wheat allergy, wheat itself needs a separate check.

People with a sesame, nut or multiple allergy

When choosing seeded bread, check which ingredients have actually been used. As well as the allergen information, read any warnings about the possible presence of allergens you need to avoid.

People buying loose or freshly baked bread

If bread isn’t packaged, you’ll need information about that specific product before you buy it. The Netherlands Food and Consumer Product Safety Authority says that information about the allergens that must be declared has to be available for non-prepacked foods. Ask the retailer specifically about your allergen.

What should you look for when buying?

First, work out which allergen or type of grain you need to avoid. Then compare the seeds, texture and nutritional information of breads that meet that requirement.

What to consider What to check when buying Who it matters to
Your personal allergens Read the ingredients, allergen information and any warnings about possible traces on the packaging or ask the retailer. If I need to avoid several ingredients, I want to know whether this particular bread fits my list. For around 36% of consumers, matching their personal allergen requirements comes first.
Gluten and wheat If you avoid gluten, check for a ‘gluten-free’ label and look at the other allergens. If you have a wheat allergy, check whether wheat is an ingredient too. If I need to avoid gluten or wheat, I can’t rely on the name ‘multigrain’. For around 29% of consumers, this check is the top priority.
Information about loose bread Check the allergen information at the counter or ask specifically about your chosen bread before buying. When buying freshly baked bread, I want to be able to check the allergens before deciding to take it home. This product check before purchase matters most to around 21% of consumers.
Seeds and nutritional information Check which seeds have been used, and look separately at the wholemeal description and nutritional information. If a bread meets my allergen requirements, I also want to know which seeds it contains and how it’s made. For around 14% of consumers, this is their main consideration.

Common mistakes

  • Assuming ‘multigrain’ means ‘gluten-free’ or ‘wholemeal’

    According to the Netherlands Nutrition Centre, multigrain bread is made from at least three types of grain. The term doesn’t mean that the bread is gluten-free or wholemeal.

    Check the types of grain used, whether it is labelled gluten-free and whether it is described as wholemeal separately.

  • Only checking for ‘gluten-free’

    Gluten-free bread may contain other allergens. Albert Heijn lists sesame as an ingredient in its Consenza sliced multigrain gluten-free bread, and says it may also contain egg, lupin, nuts and soya.

    Compare all the allergens and warnings relevant to you with the packaging of the bread you’re buying.

  • Assuming freshly baked bread has no allergen information

    Information about loose bread may not be printed on packaging. However, the Netherlands Food and Consumer Product Safety Authority says that information about the allergens that must be declared has to be available for non-prepacked foods.

    Check the information at the point of sale or ask about your specific allergen in the bread you’ve chosen before you buy it.

  • Relying on an outdated rule about iodine as a product guarantee

    The regulation on iodised bread salt published via Overheid.nl has been withdrawn. Referring to that regulation doesn’t tell you how much iodine a particular loaf contains.

    If iodine content matters to your choice, check the information for the specific product rather than relying on a general assumption about baker’s salt.

Supermarket ranges to consider

Albert Heijn

Albert Heijn’s online range includes seeded multigrain bread and Consenza sliced gluten-free multigrain bread.

  • The Consenza bread mentioned lists sesame and warnings about the possible presence of other allergens.
  • Albert Heijn says that ingredient and allergy information may change, so check the packaging of the bread you choose.

Jumbo

Jumbo is a supermarket with an online grocery range.

  • When choosing seeded multigrain bread, check the allergen information for that specific product rather than relying on the retailer’s name.

Lidl

Lidl lists multigrain bread with seeds and kernels, and directs shoppers to ingredient and allergen information for freshly baked bread.

  • The reference to range information gives you a starting point for checking freshly baked bread before you buy it.
  • Make sure the information applies to the exact bread you want to buy, and ask the retailer if you’re unsure.

Aldi

ALDI’s range includes wholemeal multigrain bread and multigrain rolls with grains and seeds.

  • The product names help you distinguish between types of bread and the seed texture you’re looking for.
  • If you have an allergy, read the allergen information on the packaging of the product in question.

Plus

PLUS lists multigrain bread and Schär Gluten-Free Master Baker Mehrkorn.

  • The explicit gluten-free label makes it clear which product you can then check against its ingredients.
  • PLUS says that ingredient and allergy information may change, so compare the information with the packaging you receive.

Dirk

Dirk’s range includes Bakker van der Akker Multikorn multigrain rolls with seeds and kernels.

  • The product description makes clear that these rolls contain seeds and kernels.
  • For fresh bread, ask about the allergen information for your chosen variety or check the packaging before buying.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is seeded multigrain bread automatically gluten-free?

No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that bread is made from at least three types of grain. It may contain gluten-containing grains such as wheat, rye, barley or spelt. If you need to avoid gluten, look for an explicit gluten-free label, then check the other ingredients and allergens.

Can I check the allergens in freshly baked bread before buying it?

Yes. The Netherlands Food and Consumer Product Safety Authority says that information about the allergens that must be declared has to be available for non-prepacked bread too. Check the information at the point of sale or ask specifically about your allergen in the bread you want to buy.

Is gluten-free multiseed bread suitable if I have a sesame allergy?

Not automatically: a gluten-free label doesn’t mean that the bread is free from sesame. For example, Albert Heijn lists sesame as an ingredient in its Consenza sliced gluten-free multigrain bread. Check the current packaging of each product for your allergens and any warnings.

Does all multigrain bread contain iodised baker’s salt?

Don’t assume so without checking the product information. The regulation on iodised bread salt published via Overheid.nl has been withdrawn, so it doesn’t guarantee that a particular loaf contains iodised salt. The Netherlands Nutrition Centre describes bread as an important source of iodine, but if you’re choosing bread based on its iodine content, you’ll need information about the specific product.