Who might be interested in this bread?

If you look for wholemeal bread and fibre

You want a savoury slice with seeds and kernels to enjoy with your coffee and cake. You’d like to check whether the bread is wholemeal and how much fibre it contains per 100 g.

If you want to choose the flavour and texture

You’re choosing between a seeded loaf to balance the cake and muesli and nut bread with fruit and nuts, which has a sweeter flavour of its own.

If you check ingredients carefully

You look out for grains, sesame, soya, milk or nuts, or want to compare sugar and salt. In that case, the ingredients list for the loaf you choose matters more than the seeds you can see on the outside.

What should you look for when choosing?

First decide whether you want the bread to stay savoury alongside the cake or whether it can have a sweet flavour of its own. Then compare the wholemeal claim and nutritional information for the loaves that suit your preference.

What to look for What to check when buying Who it matters to
Wholemeal and fibre Look for a wholemeal claim and compare fibre per 100 g. Seeds or a dark colour don’t, on their own, tell you which types of flour have been used. If I’m mainly looking for a wholemeal seeded slice, I want to be able to check that on the label; around 42% of consumers prioritise wholemeal bread and fibre.
Flavour and bite Check whether the bread contains seeds and kernels, or instead raisins, currants and nuts. If you’re considering a sweeter variety, compare the sugar per 100 g. With cake, I want either a savoury bite or to deliberately choose another fruity flavour; for around 33% of consumers, this choice of flavour is the deciding factor.
Ingredients and allergens Read the current ingredients and allergen information and, if relevant to you, compare the sugar and salt per 100 g. If I need to avoid certain ingredients, I don’t want to rely on visible seeds; around 25% of consumers make checking ingredients and nutritional information their top priority.

Common mistakes

  • Assuming multigrain or dark bread is wholemeal

    Several types of grain and visible seeds don’t tell you whether wholemeal flour has been used. The bread may therefore be different from what you’d expect based on its name or colour.

    Check for a wholemeal claim, then compare the fibre per 100 g. After that, choose the seeds and kernels you’d like for flavour and texture.

  • Treating muesli and nut bread as plain seeded bread

    According to Albert Heijn, AH Wholemeal Muesli and Nut Bread contains raisins, currants and nuts, and has 18 g of sugar per 100 g. That makes it a different choice to have alongside cake from bread without dried fruit.

    Choose muesli and nut bread if you want that sweeter combination. If you’re looking for a savoury alternative, consider breads with seeds and kernels and compare their ingredients.

  • Looking only at the seeds on top of the bread

    The flour and other ingredients may also contain allergens. The Waldkorn wholemeal bread described by Jumbo contains, among other things, grains containing gluten, sesame and soya.

    For the specific loaf, read the full ingredients and allergen information on the current packaging, especially if you need to avoid an ingredient.

Brands to consider

These examples show different flavours and types of bread. The features of one named loaf don’t automatically apply to other breads from the same brand.

Albert Heijn

AH Wholemeal Muesli and Nut Bread is an option if you’d like fruit and nuts in your bread alongside your coffee and cake.

  • According to Albert Heijn, this bread contains wholemeal wheat flour, raisins, currants, almonds, hazelnuts and sunflower seeds; the stated fibre content is 6.8 g per 100 g.
  • The product has 18 g of sugar per 100 g and contains several allergens. So don’t think of it as plain seeded bread.

Jumbo

Jumbo has examples of wholemeal bread with seeds and kernels for anyone looking for a savoury flavour.

  • Jumbo describes Rond Korn Volkoren as a wholemeal multigrain loaf with seeds and kernels, and states that it contains 8.3 g of fibre per 100 g.
  • The Waldkorn wholemeal bread described by Jumbo contains, among other things, linseed, sunflower seeds and sesame, as well as grains containing gluten and soya. Check the allergen information for the loaf you choose.

Lidl

Lidl lists an oat and spelt bread with seeds and kernels for anyone looking for this particular type of loaf.

  • The store product mentioned is a 400 g oat and spelt bread with seeds and kernels.
  • Check the packaging of the loaf you choose for ingredients, allergens and nutritional information.

ALDI

ALDI lists Farmhouse Wholemeal Multigrain as a bread with grains and seeds.

  • ALDI describes its wholemeal breads as made with 100% wholemeal flour.
  • Check the name and ingredients of the specific variety; a general description of the range is no substitute for the product label.

PLUS

At PLUS, you can look for a variety in the wholemeal bread category that suits your preferred flavour.

  • The category includes a range of wholemeal and multigrain varieties.
  • Check whether each loaf contains seeds and kernels, and look at its ingredients and nutritional values.

Dirk

Dirk lists Batard pompadour for anyone mainly looking for bread with seeds, kernels and a crisp crust.

  • Dirk describes the crust as crisp and attributes some of the flavour to the seeds and kernels.
  • Don’t use this description of the texture to infer the fibre content or whether the bread is suitable for allergies; check the label of the loaf you choose.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is multigrain bread with seeds automatically wholemeal?

No. The term ‘multigrain’ doesn’t, on its own, mean that the bread is entirely wholemeal. If that’s what you’re looking for, check whether the specific loaf is described as wholemeal and, if you like, compare the fibre per 100 g.

Should I look out for allergens other than sesame in seeded bread?

Yes, grains and other ingredients may also be relevant. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly listed in the ingredients list. So check the information on the current packaging rather than looking only at the visible seeds.

Does all bread in the Netherlands contain iodine?

Don’t assume that every loaf contains iodine without checking. Look at the label on the bread you’re buying to see whether iodised salt or baker’s salt is listed among the ingredients.

How should I store seeded bread that I want to eat later?

Follow the storage instructions for the loaf you’ve chosen. If you want to freeze it, check the packaging for when best to do so and how long you can keep the product.