Who might want to choose each type of bread?

Families looking for seeded wholemeal bread

If wholemeal is your main priority and your child enjoys seeds, first check that the bread is labelled ‘wholemeal’. According to the Netherlands Nutrition Centre, ‘multigrain’ on its own does not prove that a loaf is entirely wholemeal.

Families who need to check for allergens

If you’re packing bread for a pupil with a relevant allergy, look beyond wheat or gluten. Check the current allergen information for ingredients such as sesame and soya, and take the school’s policy into account.

Families who need gluten-free bread

Gluten-free multiseed bread is a separate choice, not automatically a wholemeal alternative. As with any bread, check the ingredients and other allergens on the packaging.

What should you look for when choosing?

First decide whether wholemeal or gluten-free bread is a must for your secondary-school lunch. Then check the allergens, and only after that choose the seed mix and type of bread your child will enjoy eating.

Seeded wholemeal bread

Choose this if: wholemeal is your main priority and your child likes seeds or kernels.

Bear in mind: the seed mix may contain allergens. Check the current packaging to see which ones are relevant to this bread.

Multigrain or multiseed bread

Choose this if: flavour or texture matters more to you than having an entirely wholemeal base.

Bear in mind: having more grains or seeds does not, in itself, mean that the whole loaf is wholemeal. For example, the Korenlanders multiseed bread described by PLUS contains both wholemeal wheat flour and wheat flour.

Gluten-free multiseed bread

Choose this if: your child needs gluten-free bread.

Bear in mind: gluten-free does not automatically mean wholemeal or free from other allergens; the Jumbo multiseed bread described here contains soya.

What to consider What to check when buying Who is this most important for?
Genuinely wholemeal Look for ‘wholemeal’ in the product description and check which types of flour are listed in the ingredients. If wholemeal is my main priority for lunch, I don’t want to rely on the word ‘multiseed’ alone. For around 36% of consumers, choosing wholemeal comes first.
Allergens and school policy For pre-packed bread, read the current label. For unpackaged bread, ask for allergen information and check the school’s policy. If allergens are a concern, I want to know whether this bread meets the requirements for my school lunch. An estimated 29% of consumers put these checks first.
Seeds and texture Check which kernels and seeds the bread contains, and whether its shape is practical for a lunchbox. I’m looking for bread with a texture my child will enjoy, so their chosen lunch stays appealing. This is the first consideration for around 21% of consumers.
Current label and availability Check the bread again when you buy it. If you wish, look at the ingredients to see whether baker’s salt or iodised salt has been used. If I want to pack this bread regularly, I need to be able to check that the ingredients still suit my needs and that I can buy it. Around 14% of consumers prioritise these practical checks.

Common mistakes when choosing seeded bread

  • Assuming multiseed means entirely wholemeal

    A seed mix does not tell you which types of flour have been used. According to PLUS product information, Korenlanders multiseed bread contains 30% wholemeal wheat flour as well as 22% wheat flour.

    Use ‘wholemeal’ as your first selection criterion, then check the ingredients. Choose a different type of bread if flavour or texture matters more to you.

  • Only checking for gluten

    Seeded bread may also contain other relevant allergens. The Netherlands Food and Consumer Product Safety Authority lists sesame, as well as cereals containing gluten, among the allergens that must be declared.

    Read the full, current allergen information and check what the school allows before packing the bread.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. The type of bread alone therefore won’t tell you whether it has been used.

    Check the ingredients for baker’s salt or iodised salt, or ask about it if you’re buying unpackaged bread.

  • Relying on an old product description

    Recipes and allergen information can change. Albert Heijn and PLUS highlight the importance of checking current product information.

    Check the packaging of the bread you buy each time, especially if an allergen is a deciding factor.

Brands as product examples

Albert Heijn

Albert Heijn describes AH Bakkersbollen boulogne as soft wholemeal multiseed rolls. They’re another bread option to consider alongside sliced bread for a lunchbox.

  • The product information lists ingredients including pumpkin seeds, linseed and sunflower seeds.
  • According to Albert Heijn, this product contains cereals with gluten, sesame and soya. Check the current packaging for any other relevant allergens too.

Jumbo

Jumbo describes both a wholemeal multigrain loaf with kernels and seeds, and a separate gluten-free multiseed loaf.

  • According to the product information, Jumbo Boeren Donker Volkoren Meergranen contains 55.7% wholemeal wheat flour, as well as ingredients including sunflower seeds and linseed.
  • Jumbo Lekker Vrij van Gluten Meerzaden Brood is a different product, made with starches, and contains soya. Read the separate allergen information for each loaf.

PLUS

PLUS Korenlanders Rond licht meerzaden shows why you shouldn’t assume that seeded bread is entirely wholemeal.

  • The product information lists ingredients including sunflower seeds, linseed and sesame seeds.
  • According to PLUS, this bread contains 30% wholemeal wheat flour and 22% wheat flour. It is described as brown multigrain bread with seeds and kernels.

Joybuy products for this lunch choice

Related products coming soon.

Frequently asked questions

Is multigrain bread with seeds always wholemeal?

No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that bread contains at least three types of grain. It doesn’t mean that all the grain ingredients are wholegrains. So check the product description and ingredients list of the bread you want to buy.

Which allergens should I check in seeded bread?

Check all the allergens that are relevant to your child, not just cereals containing gluten. The Netherlands Food and Consumer Product Safety Authority also lists sesame among the allergens that must be declared. Depending on the bread, soya or other allergens may also be relevant. Check the current packaging and take the school’s policy into account.

Does bread in the Netherlands always contain baker’s salt?

No. According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. If this matters to you, check the ingredients for baker’s salt or iodised salt, or ask about it if you’re buying unpackaged bread.

Why should I check the packaging if I already know the bread?

Because a product’s ingredients and allergen information can change. When you buy it again, compare the current label with your child’s needs, especially if an allergen determines which bread you choose.