Online shoppers who want to try seeds and kernels
You might be looking for sunflower seeds, linseed or sesame for their flavour and texture, while also wanting to check whether the bread has a wholemeal base.
Who are these choices relevant to?
Bread lovers comparing nutritional values
You want to compare the fibre and salt in specific loaves. Check the values per 100 g, as serving sizes and slice sizes can vary.
Shoppers with ingredient or delivery requirements
You need to be able to check which allergens are listed and whether the bread you choose can be delivered to your address. These factors may matter more than your preferred texture.
What should you look for when choosing?
Start with the wholemeal base and the seeds you want, then check that the nutritional information, packaging and delivery option suit your order.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal base and fibre | Look for wholemeal flour in the ingredients list and compare the fibre per 100 g. Check the salt content too. | If I mainly want wholemeal bread, I don’t want to judge by its colour or seeds. For around 36% of consumers, a wholemeal base and comparable nutritional values come first. |
| Seeds and texture | Check which seeds or kernels are listed and, if stated, how much the bread contains. | I’m mainly looking for the flavour and bite of specific kernels, without assuming that every seeded loaf tastes the same. This is the main reason for choosing a loaf for around 29% of consumers. |
| Delivery and loaf size | Check the delivery option for your postcode and time slot, and see whether a whole or half loaf suits how much you eat. | When I order bread online, it needs to arrive at a convenient time, and I want a suitable size. Around 21% of consumers prioritise this practical consideration. |
| Ingredients and allergens | Check the current ingredients and allergens, as well as any warnings about traces, on the product page and the packaging you receive. | If an ingredient or a warning about possible traces affects my choice, the product name alone isn’t enough. For around 14% of consumers, checking this is the main requirement. |
Common mistakes
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Assuming ‘multigrain’ or visible seeds mean the bread is wholemeal
Seeds and kernels can be added to different types of bread. They don’t tell you which type of flour forms the base.
Read the ingredients list and check whether it names a wholemeal flour.
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Guessing allergens from the product name
A seeded loaf may contain ingredients or carry warnings about possible traces that aren’t clear from its name. For example, PLUS Korenlanders wholemeal sunflower seed bread states that it may contain traces of nuts and sesame.
Check the allergen information before ordering and read the packaging when your bread arrives.
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Assuming a shop’s range is available for home delivery
A product page you can see online doesn’t necessarily mean the bread can be delivered. Dirk doesn’t offer a delivery service, and the ALDI and Lidl breads reviewed are presented as in-store products.
Check whether home delivery or collection is available for your location for the product you’ve chosen.
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Relying on an ingredients list you looked at before
Albert Heijn and PLUS note that product information can change. So details from an earlier order may not match the packaging you receive next time.
Read the current product page and check the packaging again, even if you’re offered an alternative product.
Brands and shops to consider
When comparing supermarkets, look at more than just their bread range. Check how you can receive the product you choose, too.
Albert Heijn
Albert Heijn lists a range of wholemeal and seeded breads online, and offers home delivery.
- You can browse different types of bread in its online range.
- Albert Heijn warns that ingredients, nutritional values and allergy information can change, so check the product you’ve chosen and its packaging.
Jumbo
Jumbo has an online category for wholemeal bread and offers home delivery and collection from a Pick Up Point.
- The category includes different sizes and wholemeal varieties.
- A general description of the seeds doesn’t replace the ingredients and allergen information for the specific loaf.
PLUS
PLUS lists wholemeal bread online and offers delivery or collection. Its Korenlanders wholemeal sunflower seed bread lists wholemeal wheat flour and 9% sunflower seeds.
- For this particular loaf, PLUS also lists 6,8 g of fibre and 0,92 g of salt per 100 g.
- PLUS says that product information may change and vary locally, so check the latest details when you order.
Dirk
Dirk lists a range of bread online, including wholemeal and sunflower seed loaves.
- You can browse bread products before visiting the shop.
- Dirk doesn’t offer a delivery service, so it isn’t an option if you need home delivery.
ALDI
ALDI lists wholemeal and multigrain bread, including a farmhouse wholemeal multigrain loaf with grains and seeds.
- The bread reviewed is an in-store option for shoppers who do their shopping in person.
- For this product, ALDI directs shoppers to its stores rather than offering delivery with an online grocery order.
Lidl
Lidl’s bread range includes wholemeal loaves and breads with seeds and kernels.
- You can browse the range before visiting a shop.
- The wholemeal bread reviewed is marked as available in store only, and the fresh range may vary by branch.
Related Joybuy products
Related products coming soon.
Frequently asked questions
How can I identify seeded wholemeal bread online?
Check the product description and ingredients list for a wholemeal base. The colour, seeds or the word ‘multigrain’ aren’t enough to confirm it. For example, PLUS Korenlanders wholemeal sunflower seed bread lists wholemeal wheat flour as its first ingredient, as well as sunflower seeds.
Does seeded wholemeal bread always contain more fibre than wholemeal bread without seeds?
No, you can’t tell from the presence of seeds alone. The Netherlands Nutrition Centre lists 2,8 g of fibre for a 35 g slice of wholemeal bread with seeds and kernels, and 3,4 g for a 50 g hand-cut slice of wholemeal bread. As these servings are different sizes, it’s best to compare specific products per 100 g or per equal-sized serving.
Which allergens should I check in seeded bread?
Read the allergen information for the specific loaf, including any warnings about possible traces. The PLUS sunflower seed bread reviewed contains wheat and barley and states that it may contain traces of nuts and sesame. Check the packaging you receive, too.
Can I freeze seeded bread ordered online?
Follow the storage instructions for the bread you’ve chosen. For the Korenlanders wholemeal sunflower seed bread reviewed, PLUS says you can freeze it at home on the day of purchase and should use it within one month. Don’t assume the same instructions apply to other breads.
How can I tell whether my bread contains iodised salt?
Check the ingredients for the specific loaf rather than trying to infer this from the type of bread. A reference to ‘baker’s salt’ doesn’t tell you how much iodine the product contains. Ask the retailer for clarification if you need this information to make your choice.