Lunch-makers who look for wholemeal bread and fibre
You want to be able to identify the wholemeal base in your bread, and would rather compare fibre content using the nutritional information than the colour of the loaf.
Who are these choices relevant to?
Fans of seeds and a satisfying crunch
You choose kernels or seeds for their texture, but don’t want to assume that multigrain bread is therefore wholemeal too.
Lunch-makers comparing nutritional values or allergens
You’re looking specifically at protein or carbohydrates per serving, or need to check which allergens a loaf contains before buying it.
What should you look for when choosing?
Start with the wholemeal base. Then decide whether texture, allergens or a specific nutritional goal matters most for your lunch.
| What to consider | What to check before buying | Especially useful for |
|---|---|---|
| Wholemeal bread and fibre | Check that the bread is labelled wholemeal and read the ingredients; compare fibre per 100 g or for equal-sized portions. | I want to know whether wholemeal flour is the base of my lunch bread, as visible kernels don’t prove it. An estimated 33% of consumers prioritise wholemeal bread when buying. |
| Seeds and texture | Check which seeds or kernels are listed, and read the allergen information too if you have sensitivities. | I like bread with kernels or seeds for a more satisfying crunch. For an estimated 27% of consumers, this texture is the deciding factor. |
| Allergens | Read the latest allergen information; check for an explicit gluten-free label if you need gluten-free bread. | If I need to avoid certain ingredients, I want to be able to assess each loaf individually. An estimated 27% of consumers prioritise this check. |
| Protein or carbohydrates | Compare protein, carbohydrates, fibre and salt per 100 g and per slice, taking the serving size into account. | When I’m planning my lunch around protein or carbohydrates, I want to compare the nutritional values per serving. An estimated 13% of consumers make this their priority. |
Common mistakes
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Assuming multigrain or visible seeds mean wholemeal
Several types of grain and seeds don’t tell you whether wholemeal flour is the base.
First check that the bread is labelled wholemeal and read the ingredients list; then choose the seeds and texture you prefer.
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Skipping the allergen information
Wholemeal wheat bread contains gluten; multiseed bread may also contain allergens such as sesame, soya or nuts.
Check the packaging every time you buy, and look for an explicit gluten-free label if needed.
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Judging the whole loaf by a high-protein label
The protein content alone doesn’t tell you how the other nutritional values and ingredients compare with those of another loaf.
Compare products using the same serving size, and consider fibre, carbohydrates, salt and allergens too.
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Assuming the range is fixed or the recipe hasn’t changed
Lidl says its fresh-from-the-oven range may vary by store. Product information can change too.
Check the bread and its current packaging when you buy it, especially if ingredients or allergens are important to your choice.
Brands to consider
Albert Heijn
Albert Heijn offers, among other options, wholemeal bread with sunflower seeds and AH ELL Eiwitrijk volkoren meerzaden half.
- Albert Heijn lists 6,1 g of protein per slice for its high-protein multiseed variety.
- Check the ingredients, nutritional values and allergens for each variety on the current packaging.
PLUS
PLUS offers a range of wholemeal breads, including PLUS Boeren volkoren heel.
- Wholemeal wheat flour is listed first in the ingredients for PLUS Boeren volkoren heel.
- This example doesn’t tell you which other PLUS breads contain seeds; check the ingredients for each loaf.
Lidl
Lidl offers a wholemeal roll with seeds and kernels in its fresh-from-the-oven range.
- The mention of seeds and kernels makes this a relevant choice if texture is your priority.
- Lidl says its fresh bread range may vary by store; check the ingredients and allergens in store too.
Dirk
Dirk lists several wholemeal breads from Bakker van der Akker online, including a multigrain variety.
- You can check the ingredients of each listed variety individually.
- Don’t assume the name multikorn tells you which seeds or allergens the bread contains; check the product information or packaging.
Joybuy products
Related products coming soon.
Frequently asked questions
Is multigrain bread automatically wholemeal?
No. Multigrain means the bread contains several types of grain; it doesn’t necessarily have a wholemeal base. Check that the bread is labelled wholemeal and read the ingredients.
Should I check for allergens in seeded wholemeal bread?
Yes, especially if you need to avoid certain ingredients. Wholemeal wheat bread contains gluten, and a multiseed variety may also contain sesame or soya, for example. Check the latest allergen information for the specific loaf.
Can I tell from the type of bread whether it contains iodised salt?
No, the name wholemeal bread or seeded bread alone won’t tell you. For packaged bread, check the ingredients for iodised salt. If the bread is unpackaged, ask which ingredients have been used.
Is high-protein multiseed bread always a better choice for lunch?
No. High-protein multiseed bread may suit a specific lunch goal, but also check whether it’s wholemeal and compare fibre, carbohydrates, salt, ingredients and allergens across similar-sized portions.