Which bread works best for you?

If you want to serve warm bread with dips

You have an oven or air fryer and are looking for a type of bread to serve with dips, toppings or sharing dishes. In that case, check the cooking instructions for a bake-at-home loaf.

If you want to make seeded sandwiches

You want sliced wholemeal bread with seeds, without having to bake a loaf first. Compare the ingredients and nutritional values per 100 g if fibre is important to you.

If you check labels for your guests

If allergens or specific nutritional values matter, read the ingredients, allergen declaration and any warnings about traces before buying. This information varies from one loaf to another.

What should you look for when choosing?

First decide whether you want to bake the bread or use it straight away. Then compare the wholemeal labelling, ingredients and nutritional information of the loaves that suit your meal.

What to consider What to check when buying Who it matters most to
Texture and how you’ll serve it Check whether the bread needs baking, and whether its shape, cooking time and the equipment you have suit your dish. If I want to serve warm bread with dips, how it’s prepared matters more than whether it’s pre-sliced. Around 36% of consumers put serving style first.
Wholemeal and fibre Check the wholemeal labelling and compare fibre per 100 g; colour and visible seeds aren’t enough. For my sandwiches, I’m mainly looking for a wholemeal base whose fibre content I can compare. This is the first consideration for around 29% of consumers.
Allergens and nutritional information Read the allergen declaration, any warnings about traces and the nutritional information relevant to your meal. If I’m choosing bread for someone with a relevant allergy, I need to know which ingredients and possible traces are listed on the packaging. Around 21% of consumers put this check first.
Convenience and storage Check whether the bread is ready to use, and follow the product-specific storage and freezing advice. When I buy bread ahead of the evening, I want to know how to store it until I need it. This is the most important consideration for around 14% of consumers.

Common mistakes

  • Assuming seeds or a dark colour mean it’s wholemeal

    Multigrain bread can also contain white flour; seeds and colour don’t tell you what type of flour forms the base.

    Look for the wholemeal labelling on the packaging and read the ingredients list if you specifically want wholemeal bread.

  • Checking allergens only after you’ve bought it

    Product information for Jumbo Waldkorn, AH ELL volkoren meerzaden and PLUS volkoren-meergranenbaguettes lists different allergens or possible traces, including sesame and soya.

    For the bread you buy, check both the allergen declaration and any ‘may contain’ warning.

  • Expecting every loaf to have a warm crust

    Bake-at-home bread needs to be cooked; sliced bread can be used straight away for sandwiches. So these types suit different meal plans.

    Choose a bake-at-home product if you want to serve warm bread, and check the equipment you’ll need and the cooking time beforehand.

Brands to compare

Albert Heijn

The range includes products such as AH ELL Eiwitrijk volkoren meerzaden half.

  • For this variety, seeds, allergens and nutritional values are listed, making it easier to compare the label.
  • The ingredients in this variety aren’t necessarily the same as those in other Albert Heijn breads.

Jumbo

Jumbo’s information for Waldkorn Volkoren Brood lists ingredients including linseed, sunflower seeds and sesame.

  • The product information lists ingredients, allergens and 8,2 g of fibre per 100 g.
  • According to Jumbo, this bread contains ingredients including soya and sesame; check the current packaging if allergens matter to your choice.

PLUS

PLUS offers bake-at-home wholemeal multigrain baguettes, among other options, for serving warm bread.

  • For its baguettes, PLUS lists linseed and oven cooking for 8–10 minutes at 220 °C.
  • The baguettes may contain milk, soya and sesame; baking them also requires some preparation.

ALDI

ALDI describes Boeren volkoren meergranen as a bread containing grains and seeds.

  • The product name and description give you a starting point if you’re looking for a whole loaf for toast or sandwiches.
  • Before buying, check the label for the full list of ingredients, allergens and nutritional values for this variety.

Lidl

Lidl uses a fibre meter on packaged breads to compare fibre content.

  • The fibre meter can help you compare breads by their stated fibre content.
  • Check the individual label for wholemeal flour, seeds and allergens too; the fibre meter doesn’t list these details.

Dirk

Dirk’s bread range includes wholemeal, multiseed and multigrain breads.

  • You can compare these types of bread as different starting points for your meal.
  • Check the packaging of each loaf to find out which types of flour, seeds and allergens it contains.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is multigrain bread with seeds automatically wholemeal?

No. Multigrain means it contains several types of grain; it doesn’t necessarily mean the bread is made entirely from wholemeal flour. If the flour base matters to your choice, check the wholemeal labelling and ingredients list.

Which bread should I choose for dips and warm toppings?

A bake-at-home wholemeal multigrain baguette is a good fit if you want to serve warm bread and have time to prepare it. PLUS recommends cooking its baguettes in the oven for 8–10 minutes at 220 °C; sliced bread is more convenient for sandwiches without baking.

What should I check on seeded bread if allergens matter?

Read the allergen declaration and any warnings about traces on the current packaging. The breads mentioned from Jumbo, Albert Heijn and PLUS differ; their product information includes sesame, soya and cereals containing gluten.

Can I freeze wholemeal bread ahead of a fakeaway night?

The product information for AH ELL Eiwitrijk volkoren meerzaden half and PLUS Boeren volkoren says they can be frozen on the day of purchase. PLUS recommends using its Boeren volkoren within one month of freezing; follow the storage advice on the packaging for the bread you choose.