For your King’s Day shopping, start by choosing bread labelled wholemeal, then check which seeds and nutritional values the variety you’ve chosen offers. A standard seeded wholemeal loaf is a good choice if you’re mainly looking for texture. Compare high-protein or lower-carbohydrate multi-seed bread only if those nutritional values matter to you. For either type, check the latest ingredient and allergen information.
For breakfast or lunch on King’s Day, you’ll want bread that is clearly labelled wholemeal. Its colour and visible seeds aren’t enough to confirm this: check the product name, ingredients and nutritional information.
You’re looking for a slice with more bite, perhaps from linseeds, sesame seeds or sunflower seeds. Be sure to read the allergen information for the bread you choose.
You want to weigh up a standard wholemeal loaf against a high-protein or lower-carbohydrate multi-seed variety. Compare values on the same basis, and take the ingredients and allergens into account too.
Start with the wholemeal base, then choose the seeds you want and only then compare any specific nutritional values. That way, the appearance of the bread or a claim on the front of the pack won’t make the decision for you.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Look for the wholemeal label and compare the fibre content per 100 g. | For my King’s Day lunch, I want bread with a clearly wholemeal base, whatever its colour. Around 46% of consumers put this first. |
| Seeds and texture | Check which seeds have been added and read the allergen information. | If I’m serving toppings on a hearty slice, I’m mainly looking for the bite of seeds. For around 27% of consumers, texture matters most. |
| Specific nutritional values | Compare protein, carbohydrates, fibre and salt per 100 g or per equal-sized portion. | I want to know how a multi-seed variety’s nutritional values fit into the meal I’m putting together. Around 27% of consumers focus on this balance. |
A dark colour, several types of grain or visible seeds don’t, on their own, tell you whether bread is wholemeal. Albert Heijn explains that the wholemeal label applies to bread made with 100% wholemeal flour.
First look for “wholemeal” in the product name, then check the ingredients and nutritional information for the variety you’ve chosen.
The allergen list can be a deciding factor when choosing seeded bread. AH ELL Eiwitrijk volkoren meerzadenbrood, for example, lists sesame seeds, soya and cereals containing gluten.
Read the latest allergen information for the exact loaf you’re buying, even if you’ve bought a similar variety before.
That single value doesn’t tell you about the salt, other nutritional values or ingredients. For example, Albert Heijn lists 0.9 g of salt per 100 g for AH ELL Eiwitrijk volkoren meerzadenbrood.
Compare products per 100 g or per equal-sized portion, and check the ingredients and allergen list too.
A product’s ingredients and nutritional information can change. So a comparison you made before may no longer apply to the bread you’re buying now.
Check the latest packaging or product page just before you do your King’s Day shopping, especially if a particular ingredient or allergen will influence your choice.
These supermarket ranges are a useful starting point for your search. For any specific loaf, check separately whether it’s wholemeal, which seeds it contains, and what nutritional and allergen information is available.
Albert Heijn offers standard wholemeal bread as well as a high-protein, lower-carbohydrate wholemeal multi-seed variety.
Jumbo offers a range of wholemeal breads, including varieties with seeds or sunflower seeds.
ALDI offers a farmhouse-style wholemeal multigrain loaf with grains and seeds.
Lidl describes wholemeal alternatives within its range.
PLUS offers several types of wholemeal bread online, including multigrain and sourdough varieties.
Dirk offers wholemeal bread and multigrain varieties online.
No. Colour, types of grain and seeds aren’t enough to tell you. Albert Heijn explains that the wholemeal label applies to bread made with 100% wholemeal flour, so check the product name and ingredients.
Yes, read the allergen information for the exact loaf. AH ELL Eiwitrijk volkoren meerzadenbrood, for example, lists sesame seeds, soya and cereals containing gluten. Don’t assume another multi-seed loaf has the same ingredients.
You can’t assume this of every loaf. Albert Heijn lists iodised salt among the ingredients of AH Extra lang lekker Zaans volkoren heel; for other bread, check its own ingredient label.
Follow the storage instructions on the packaging of the bread you’ve chosen. If you’re buying it in advance, also check whether the packaging gives instructions for freezing and using it after thawing.
