What should you look for when choosing?
Start with the wholemeal labelling and allergen information. Then compare the nutritional values and texture of the specific loaves, and consider whether the shape of the bread is practical for serving in the canteen.
| What to look for |
What to check when buying |
Who it matters most to |
| Wholemeal and fibre |
Check that the bread is labelled wholemeal and compare fibre per 100 g or per equal serving. According to the Netherlands Food and Consumer Product Safety Authority, the grain component of a product labelled wholemeal must consist entirely of wholemeal flour. |
If I offer wholemeal bread as a lunch option, I don’t want to rely solely on a dark colour or the word ‘multigrain’. For around 31% of the consumers concerned, verifiably wholemeal bread with fibre information is the most important factor. |
| Allergens |
Use the current allergen information for the exact variety, and look out for sesame seeds and cereals containing gluten, among other things. |
When I serve unpackaged bread, I need to be able to give guests reliable information about its ingredients. Clear allergen information is the top priority for around 31% of the consumers concerned. |
| Texture |
Check which seeds and kernels the bread contains and whether its texture is right for the kind of slice you want to serve. |
I want to offer bread with a distinctive bite, while also considering guests who prefer a more uniform slice. Texture is the deciding factor for around 23% of the consumers concerned. |
| Serving and storage |
Check the shape of the bread, how easy it is to slice, its packaging and any product-specific storage instructions. |
If I slice and serve bread in the canteen, I want to know which shape and storage instructions suit that process. Ease of serving and stock management matter most to around 15% of the consumers concerned. |
Brands with relevant bread varieties
These examples show why the product name alone is not enough: check the wholemeal labelling, ingredients and nutrition information for each loaf.
Albert Heijn
Albert Heijn describes AH Les Pains Boulogne heel as a dark wholemeal multiseed loaf.
- According to the product information, it contains pumpkin seeds, linseed, sunflower seeds and sesame seeds, among other ingredients.
- Check the current ingredients and allergen information for the delivery you choose. The presence of sesame is important when informing guests.
Jumbo
Jumbo describes Rond Korn Volkoren as wholemeal multigrain bread with seeds and kernels.
- The product information lists 8.3 g of fibre and 0.97 g of salt per 100 g, making it possible to compare these values with other breads on the same basis.
- Before serving, check the current ingredients, allergens and storage instructions for the variety supplied.
ALDI
ALDI Netherlands describes Waddenbrood as dark brown wholemeal bread with seeds and grains.
- The product description makes both the wholemeal labelling and the presence of seeds clear.
- Check the label on the bread the canteen plans to use for the exact ingredients, allergens and nutritional values.
Lidl
Lidl Netherlands lists Haverspeltbrood met zaden en pitten, weighing 400 g.
- The name and weight give you a useful starting point when considering the desired shape of the bread and pack size.
- Check the label to see whether this variety is wholemeal and which ingredients, allergens and nutritional values apply.
Dirk
Dirk stocks Bakker van der Akker Multikorn multigrain rolls with seeds and kernels, as well as a separate wholemeal loaf.
- The rolls offer a different bread shape to consider for serving.
- The word ‘multigrain’ does not confirm that the rolls are wholemeal, so check the labelling for the exact variety.
PLUS
PLUS has a range of wholemeal bread.
- The wholemeal breads offer a range of varieties to compare by shape and ingredients.
- For each bread you choose, check whether it also contains seeds or kernels, and what allergens and nutritional values are listed on the current label.
Joybuy products for this lunch choice
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Frequently asked questions
How can I identify seeded wholemeal bread?
Look for the wholemeal labelling and check which seeds are listed in the ingredients. According to the Netherlands Food and Consumer Product Safety Authority, the grain component of a product labelled wholemeal must consist entirely of wholemeal flour; ‘multigrain’ does not automatically mean the same thing.
Which allergens should I check in unpackaged seeded bread?
Check the allergen information for the exact bread variety and make sure guests can consult it before choosing. The Netherlands Food and Consumer Product Safety Authority lists cereals containing gluten and sesame seeds among the allergens consumers must be informed about; other ingredients can also vary between loaves.
How do I compare the fibre content of two breads?
Compare the fibre values per 100 g or convert them to slices of the same weight. The Netherlands Nutrition Centre lists 2.8 g of fibre for a 35 g reference slice of wholemeal bread with seeds and kernels. For your canteen, use the nutrition information and serving weight of the bread you actually choose.
Does all Dutch wholemeal bread contain iodine?
You can’t tell from the wholemeal labelling. According to the Netherlands Food and Consumer Product Safety Authority, iodine can be added to bread via bakers’ salt. Check the ingredients information for the specific bread if this is relevant to your choice.
Can I freeze bread for the canteen?
Follow the storage instructions for the exact variety. Jumbo says that Rond Korn Volkoren can be frozen on the day of purchase and should be used within one month. Don’t assume the same instructions apply to other bread without checking.