Who is this bread for?

Lunch and brunch enthusiasts

Looking for visible seeds or kernels and a firm bite for a generously topped breakfast or lunch. As well as checking the appearance, make sure the bread is labelled as wholemeal.

Shoppers looking for wholemeal bread and fibre

Want to check first that the bread is wholemeal, then compare the nutritional information. According to the Consumentenbond, visible kernels are no substitute for checking this.

Shoppers checking ingredients and allergens

Read the latest packaging before choosing bread for yourself or your guests. For seeded bread, pay particular attention to cereals containing gluten, sesame and warnings about possible traces.

What should you look for when choosing?

Start by checking that the bread is labelled as wholemeal. Then you can compare loaves by their seed content and the nutritional information for the specific product.

What to look for What to check Who should consider this?
Wholemeal base Look for the wholemeal label and read the ingredients list; don’t rely on the colour or the word ‘multigrain’ alone. If wholemeal is my main reason for choosing this bread, I want to be able to tell from the product information. For around 42% of consumers, this check comes first.
Seeds and texture Check which seeds or kernels are listed and whether the texture will work with the toppings you have in mind. For a generously topped lunch, I’m looking for a pronounced bite and visible kernels. This matters most to around 33% of consumers.
Ingredients and allergens Read the latest allergen information and any warnings about traces; compare salt on the same basis, such as per 100 g. When I’m serving bread to guests, I want to know which ingredients and allergens it contains. For around 25% of consumers, this check takes priority.

Common mistakes

  • Assuming seeds or a dark colour mean the bread is wholemeal

    Bread with kernels or the word ‘multigrain’ in its name isn’t automatically wholemeal. According to the Consumentenbond, the type of flour used is what matters.

    First look for the wholemeal label, then check the ingredients list.

  • Assuming kernels automatically mean more fibre

    Fibre content varies from loaf to loaf. Voedingscentrum lists 2.8 g of fibre in a 35 g slice of seeded wholemeal bread; this isn’t a figure that applies to every product.

    Compare the nutritional information per 100 g, or use slices of a similar weight as your basis.

  • Relying on allergen information you read previously

    Recipes and product information can change. For example, Jumbo says that Stevig Volkoren Zonnepit may contain traces of nuts and sesame.

    Check the latest packaging every time you buy, especially if you need to take an allergy into account.

  • Buying a whole loaf without a storage plan

    You may have bread left over if you only use a few slices.

    Choose a size that suits how much you eat, and follow the storage and freezing instructions for that particular loaf.

    Bread that goes stale before you finish it can contribute to food waste.

Brands compared

Compare each loaf individually: not every seeded bread is also labelled as wholemeal.

Albert Heijn

Albert Heijn’s range includes Grof volkoren zonnepit in an 800 g loaf.

  • The product name makes it clear that this is a wholemeal loaf with sunflower seeds.
  • Check the latest packaging or product information for ingredients, nutritional values and allergens; Albert Heijn says this information may change.

Jumbo

Jumbo Stevig Volkoren Zonnepit is a bread labelled as wholemeal and made with sunflower seeds.

  • Jumbo lists 49.2% wholemeal wheat flour and 11.1% sunflower seeds in this product.
  • The bread contains cereals with gluten and, according to Jumbo, may contain traces of nuts and sesame.

ALDI

ALDI lists grains and seeds in Boeren volkoren meergranen.

  • The product description and the seeds listed make this bread worth a closer look.
  • Check the latest packaging if you’re choosing based on ingredients or allergens.

PLUS

PLUS Boeren volkoren heel provides nutritional information you can use to compare it with other wholemeal breads.

  • PLUS lists 6.7 g of fibre and 1.03 g of salt per 100 g for this loaf.
  • Don’t treat these as details for a seeded loaf; check any seeded version separately.

Dirk

Dirk lists seeds and kernels in Bakker van der Akker Multikorn meergranenbollen.

  • The seeds and kernels listed are worth considering if texture is your main priority.
  • Multigrain rolls aren’t automatically wholemeal; check the product description if wholemeal is a must.

Lidl

Lidl lists wholemeal options in its range, but that label alone doesn’t tell you whether a specific loaf contains seeds.

  • You can check the wholemeal label on a loaf in store.
  • Check each pack to see whether your chosen wholemeal loaf also contains seeds and which allergens are listed.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is dark bread with kernels automatically wholemeal?

No. The colour and kernels don’t prove that the bread is wholemeal. Check for the wholemeal label and read the ingredients list; according to the Consumentenbond, the word ‘multigrain’ on its own isn’t proof either.

What should I check on seeded bread if allergens are important?

Read the latest allergen information and warnings about possible traces on the packaging. For example, Jumbo lists cereals with gluten and possible traces of nuts and sesame for Stevig Volkoren Zonnepit; this information doesn’t automatically apply to other breads.

How should I store seeded wholemeal bread?

Follow the instructions for the bread you buy. For Stevig Volkoren Zonnepit, Jumbo recommends storing it in a cool, dry and dark place and, if freezing it, doing so on the day of purchase. Don’t assume this product advice applies to other breads.

Do seeds tell you whether bread contains baker’s salt?

No. You can’t tell from the seeds whether baker’s salt has been used in a particular bread. Check the latest ingredient information on the packaging.