Breakfast lovers who want wholemeal bread with seeds
If you want both, check the wholemeal label and the listed seeds separately. Multigrain bread can also contain wheat flour, as the ingredients in PLUS Korenlanders Rond licht meerzaden half show.
Who is this choice relevant to?
Breakfast lovers comparing nutritional values
If fibre, protein or salt matter to you, the nutrition table per 100 g gives you a like-for-like basis for comparison. Also check the ingredients and allergens in the bread you’re considering.
Families who want to store their bread
If not everyone is eating on Sunday, choosing between a whole and a half loaf can make a difference. Check the storage advice before deciding how much bread to buy or freeze.
What should you look for when choosing?
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and seeds | Check for a wholemeal label and look for seeds in the description or ingredients list. | I want the texture of seeds, but don’t want to choose bread that only looks wholemeal because of its colour or name. This combination is the top priority for around 39% of consumers. |
| Nutritional information | Compare fibre, protein and salt per 100 g; also check the nutritional values per serving if they’re listed. | If nutritional values determine my choice, I want to compare loaves on the same basis. Around 38% of consumers give this the highest priority. |
| Loaf size and storage | Choose between a whole and a half loaf, and read the storage and freezing advice on the packaging. | For a small gathering, I want to avoid having leftover bread after breakfast without a plan for storing it. This practical consideration comes first for around 23% of consumers. |
Common mistakes
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Assuming seeded bread is fully wholemeal
Seeds or several types of grain don’t, by themselves, mean that a loaf is fully wholemeal. For example, the ingredients list for PLUS Korenlanders Rond licht meerzaden half includes both 30% wholemeal wheat flour and 22% wheat flour.
If you want both, check the wholemeal label separately from the listed seeds.
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Trying to identify allergens from the product photo
A photo won’t show which allergens are in the bread or listed as possible traces. The product information for the breads described by both Albert Heijn and Jumbo includes sesame, soya and cereals containing gluten, among other things.
Read the allergen statement for the specific loaf, even if you’re swapping a familiar type for a different variety.
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Assuming every loaf contains iodised baker’s salt
According to the Voedingscentrum, bread doesn’t have to be baked with iodised baker’s salt.
If you want to know which salt has been used, check the ingredients on the label or ask when buying unpackaged bread.
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Buying a whole loaf without a storage plan
A whole loaf may be more than your group will eat on Sunday. In that case, the storage advice can help you decide which loaf size is practical.
Choose a whole or half loaf to suit the number of people eating, and follow the packaging instructions for freezing any leftovers.
Brands to compare
Albert Heijn
AH ELL Eiwitrijk volkoren meerzaden half is a half loaf for which Albert Heijn lists ingredients including linseed, sunflower seeds and sesame.
- The product information gives the ingredients, allergens and nutritional values per 100 g, including 11 g of fibre and 17 g of protein.
- The bread contains gluten, soya and sesame; always check the current packaging if you have an allergy query.
Jumbo
Jumbo describes Rond Korn Volkoren as a whole, wholemeal multigrain loaf with seeds.
- The product information lists 8.3 g of fibre and 14.9 g of protein per 100 g, and includes advice on freezing.
- The allergen information lists sesame, soya and cereals containing gluten, and says the bread may contain milk and lupin.
ALDI
ALDI describes Boeren volkoren meergranen as bread with grains and seeds, and Waddenbrood as dark brown wholemeal bread with seeds and grains.
- Both product descriptions include a combination of wholemeal and seeds or grains.
- Check the ingredients, allergens and nutritional information for the loaf you choose in store.
PLUS
PLUS Korenlanders Rond licht meerzaden half is a seeded loaf worth considering if fully wholemeal bread isn’t a firm requirement.
- PLUS lists ingredients including sunflower seeds, linseed and sesame.
- The ingredients list includes 30% wholemeal wheat flour and 22% wheat flour. So if you’re looking for wholemeal bread, don’t choose it based on the word ‘seeded’ alone.
Dirk
Dirk lists a wholemeal floor-baked loaf and, separately, a multigrain floor-baked loaf with grains and seeds.
- The separate product names make it easier to distinguish wholemeal floor-baked bread from multigrain floor-baked bread.
- For the loaf you choose, check that both the wholemeal label and the seeds you want are listed, and read the label for allergens and nutritional information.
Related Joybuy products
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Frequently asked questions
Is multigrain bread automatically wholemeal?
No, the word ‘multigrain’ doesn’t, by itself, mean that a loaf is fully wholemeal. Check the wholemeal label and the ingredients; for example, PLUS lists both wholemeal wheat flour and wheat flour in Korenlanders Rond licht meerzaden half.
Does bread always contain iodised baker’s salt?
No, according to the Voedingscentrum, using baker’s salt in bread isn’t compulsory. Check the label to see which salt has been used, or ask when buying unpackaged bread.
Can I choose any seeded wholemeal bread if I have a sesame or gluten allergy?
No, check the allergen statement for each individual loaf. The Albert Heijn and Jumbo breads described contain sesame, soya and cereals containing gluten, among other things; also check the current packaging for any warnings about traces.
Can I freeze bread for a later weekend?
The product pages for AH ELL Eiwitrijk volkoren meerzaden half and Jumbo Rond Korn Volkoren say to freeze the bread on the day of purchase and use it within one month. Always follow the storage advice on the packaging for your loaf.