Who might enjoy this bread?

Breakfast lovers who enjoy a hearty bite

You want bread with clearly visible seeds for a weekend breakfast, perhaps to go with generous toppings. As well as checking that it is labelled wholemeal, read the ingredients list: a dark colour doesn’t tell you which seeds it contains.

Breakfast lovers comparing fibre content

Your main priority is wholemeal bread whose fibre content you can compare; seeds are an added bonus. Compare the nutritional information per 100 g to put different loaves on an equal footing.

Breakfast lovers who read labels carefully

Allergens, salt or the use of baker’s salt may influence your choice. Check the latest information for the specific loaf: a seeded variety may contain sesame, for example, while not every loaf is made with baker’s salt.

What should you look for when choosing?

What to look for What to check when buying Who it matters to
Seeds and texture Check that the bread is labelled wholemeal and see which seeds are listed in the ingredients. For a special weekend breakfast, I want to taste the seeds and enjoy a hearty bite with my toppings. This texture is the deciding factor for around 46% of consumers.
Wholemeal and fibre Check that the bread is wholemeal and compare fibre per 100 g. If seeds aren’t essential for me, I mainly want wholemeal bread with a fibre content I can compare. This combination is the top priority for around 36% of consumers.
Label and ingredients Read the allergen information and compare salt per 100 g; check whether baker’s salt has been used if necessary. If I need to consider ingredients or salt, a suitable label matters more than the texture I want. This check is the most important factor for around 18% of consumers.

Common mistakes

  • Mistaking dark bread or multigrain bread for wholemeal bread

    Multigrain refers to different types of grain; it doesn’t automatically mean the bread is made with wholemeal flour. According to the Voedingscentrum, wholegrain products are made using the entire grain.

    First, look for an explicit wholemeal label, then check which seeds have been added.

  • Choosing seeded bread without reading the allergen information

    Ingredients and the possibility of traces vary from one loaf to another. A seeded variety may contain sesame, for example, so don’t rely on the product name alone.

    Check the latest ingredients and allergen information for the exact variety every time you buy it.

  • Assuming bread automatically provides iodine

    According to the Voedingscentrum, baker’s salt contains added iodine, but bakers aren’t required to use it.

    Check the salt information on the label if it matters to your choice, or ask the baker.

  • Looking only at a nutrition claim

    A claim about carbohydrates or fibre doesn’t also tell you how much salt the bread contains or which allergens are present. What’s more, a product comparison only applies to the specific basis stated.

    Compare the nutritional information per 100 g, and read the ingredients and allergen information too.

Brands to consider

Albert Heijn

Albert Heijn describes AH Les Pains Bastille heel as wholemeal multiseed bread.

  • According to the product information, this bread contains sunflower seeds, linseed, sesame and poppy seeds, among other ingredients.
  • This information applies to this loaf, not the entire range; check the latest label for allergen details.

Jumbo

Jumbo lists both standard wholemeal loaves and Stevig Volkoren Zonnepit.

  • Jumbo Grof Volkoren lists 7,8 g of fibre per 100 g as the product value for a standard wholemeal variety.
  • This figure doesn’t tell you anything about the seeds in Stevig Volkoren Zonnepit; check its own label for details.

Lidl

Lidl lists Halfje extra volkorenbrood for anyone who would also like to consider a smaller loaf.

  • Lidl describes this particular variety as reduced in salt.
  • If you want seeds, check the ingredients of the loaf you choose.

Aldi

Aldi describes Boeren volkoren meergranen as bread containing grains and seeds.

  • This is a specific product to consider if you’re looking for wholemeal bread with seeds.
  • Check the latest ingredients and allergen information for this variety rather than assuming the same description applies to other Aldi breads.

Plus

PLUS lists a reduced-carbohydrate wholemeal variety with seeds in its Korenlanders range.

  • According to PLUS, this variety contains sesame, linseed and sunflower seeds.
  • The variety also contains wheat, barley, soya and sesame; check the label if any of these ingredients matter to you.

Dirk

Dirk lists, among others, wholemeal and multigrain breads from Bakker van der Akker.

  • These bread types give you different product names to look out for when making your choice.
  • For multigrain bread, check separately whether it is wholemeal and which seeds it contains.

Joybuy products

Related products will be available soon.

Frequently asked questions

Is dark bread or multigrain bread always wholemeal?

No. Multigrain refers to different types of grain, and a dark colour doesn’t confirm that bread is wholemeal. Look for an explicit wholemeal label; according to the Voedingscentrum, wholegrain products are made using the entire grain.

Does all Dutch bread contain iodine from baker’s salt?

No. According to the Voedingscentrum, baker’s salt contains added iodine, but bakers don’t have to use it. Check the salt information on the label of the bread you choose, or ask the baker.

What should I look for in seeded bread if I have allergies?

Read the latest allergen information for the exact variety. PLUS’s product information lists wheat, barley, soya and sesame, among other ingredients, for its reduced-carbohydrate wholemeal bread with seeds; another loaf may have different ingredients.

How should I store bread for a weekend breakfast?

Follow the storage instructions on the packaging of the bread you buy. If you won’t use it all over the weekend, you can freeze it in portions.