Who is this choice right for?

Anyone serving bread as a side

You want white bread with a noticeable crunch from the seeds alongside your Sunday roast. Albert Heijn and PLUS list sunflower seeds, linseeds and pumpkin seeds among the ingredients in their white multiseed breads.

Anyone keeping an eye on fibre, too

You want the texture of white bread but are comparing its nutritional information with wholemeal or brown bread. The Netherlands Nutrition Centre recommends replacing white bread with these types of bread as much as possible.

Anyone who needs to check ingredients carefully

Check the allergens in the exact bread before buying. For a gluten-free product, it’s also important to check for other allergens and read the storage instructions: according to Jumbo, Odenwald Bakery’s white seeded roll contains sesame and soya and is a frozen product.

What should you look for when choosing?

First, decide what role the bread will play in the meal. Are you mainly looking for a satisfying crunch from the seeds, is choosing wholemeal more important, or will the label determine which breads are suitable?

What to consider What should you check? Who is this most important for?
Texture and portion Check which seeds and kernels are listed in the ingredients and choose a loaf size to suit the number of people you’re serving. If I’m serving bread alongside a roast, I want a white crumb with a satisfying crunch from the seeds, without the side dish overpowering the meal; around 38% of consumers prioritise this role at the table.
Fibre and type of bread Compare the fibre per 100 g and check separately whether the bread is labelled as wholemeal. If you’re mainly looking at fibre, you’ll want to know whether the bread really is wholemeal and doesn’t just contain seeds; for around 25% of consumers, this nutritional consideration is the deciding factor.
Allergens, salt and iodine Read the allergen information, salt content per 100 g and ingredients list to check for baker’s salt or iodised salt. If I have an allergy, or want to check the salt content and whether it contains iodised salt, the label on the specific bread will determine my choice; around 37% of consumers put this check first.

Common mistakes

  • Mistaking ‘multiseed’ for ‘wholemeal’

    Seeds don’t tell you whether the bread is made with wholemeal flour. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre and other nutrients than white grain products.

    Check separately whether it’s labelled wholemeal, and compare the fibre per 100 g if that’s important to your choice.

  • Assuming all bread contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been used just from the type of bread or the presence of seeds.

    Look for baker’s salt or iodised salt in the ingredients list, or ask the baker which salt is used in the bread.

  • Checking only the seeds, not the allergens

    Seeded white bread may contain ingredients such as wheat or sesame. A roll labelled specifically as gluten-free can also contain other allergens; Jumbo lists sesame and soya in Odenwald Bakery’s roll.

    If you have an allergy, use the up-to-date allergen information on the packaging of the exact product when making your choice.

  • Buying the bread too early without a storage plan

    If the bread dries out or goes stale before your Sunday meal, it won’t have the texture you were hoping for.

    Follow the storage instructions on the packaging. If you want to buy it earlier, check whether and how you can freeze and defrost that specific bread.

Brands and shops to explore

Albert Heijn

Albert Heijn describes AH Les Pains Triomphe half as white multiseed bread.

  • The product information lists sunflower seeds, linseeds and pumpkin seeds.
  • Albert Heijn notes that product information may change, so check the packaging before buying.

Jumbo

Jumbo lists round white spelt bread with seeds and kernels, as well as a separate gluten-free white seeded roll.

  • The product names help you distinguish between white spelt bread and a specific gluten-free product.
  • According to Jumbo, Odenwald Bakery’s gluten-free roll contains sesame and soya and must be kept frozen.

PLUS

PLUS describes a rustic white multiseed roll weighing 90 g each.

  • The ingredients information lists linseeds, sunflower seeds, pumpkin seeds and sesame seeds, among other things.
  • Check the current packaging for the ingredients and allergens in the roll you’re buying.

Lidl

Lidl describes multigrain bread with grains and seeds; this isn’t the same as a specific white multiseed bread.

  • Lidl provides an ingredients and allergens overview for its oven-fresh bread range.
  • Check the details for the exact loaf if the type of bread or an allergen is important to you.

ALDI

ALDI lists white bread and multigrain bread in its fresh daily bread range.

  • ALDI mentions grains and seeds in its multigrain bread.
  • Don’t take that description to mean it’s white multiseed bread; check the bread itself.

Dirk

Dirk lists white bread, multiseed bread and multigrain bread as different types in its bread range.

  • The separate bread types give you a starting point for finding the white base and seeds you’re looking for.
  • Check the ingredients and allergens of the specific bread before choosing it for your meal.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

Is white multiseed bread the same as wholemeal bread?

No, the presence of seeds doesn’t automatically make white bread wholemeal. According to the Netherlands Nutrition Centre, wholegrain products contain more fibre and other nutrients than white grain products. So check the type of bread and compare the fibre per 100 g if that’s your priority.

Does bread in the Netherlands always contain iodised baker’s salt?

No, according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list of the specific bread to see whether baker’s salt or iodised salt is listed, or ask the baker.

What should I look for in terms of allergens in seeded white bread?

Check the up-to-date allergen information for the exact bread, including any mentions of grains, sesame or soya. A ‘gluten-free’ label doesn’t mean a roll is free from other allergens: Jumbo lists sesame and soya in Odenwald Bakery’s gluten-free white seeded roll.

How should I plan to store bread for a Sunday roast?

Follow the storage instructions for the bread you buy and keep in mind when you’ll be serving it. If you want to freeze it in advance, first check whether this product is suitable for freezing and how it should be defrosted; a frozen roll needs different preparation from a fresh loaf.