Holidaymakers looking for texture
You want white bread for breakfast, lunch or sandwiches, with seeds for a different bite. Check which seeds the bread contains and read the allergen information on the packaging.
Choose white bread with seeds if you’re looking for a light white-bread base with extra texture for breakfast or lunch on holiday. If fibre matters more to you than a white base, compare the nutritional information per 100 g and consider seeded wholemeal bread too. If you have dietary requirements, check the allergens and storage instructions for the specific product before you set off.
You want white bread for breakfast, lunch or sandwiches, with seeds for a different bite. Check which seeds the bread contains and read the allergen information on the packaging.
You want to know what the seeds add, rather than relying on the product name alone. Compare fibre per 100 g and distinguish between white bread with seeds and wholemeal bread. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.
You’re looking for a bread roll that is explicitly labelled gluten-free and contains seeds. Also check for other allergens and read the storage instructions: the Odenwald roll described by Jumbo is a frozen product and contains sesame and soya.
First decide whether you’re mainly looking for the bite of the seeds, fibre content, practical storage, or something suitable for dietary requirements and allergies. Then compare the information on the packaging of the bread you want to take with you.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and type of bread | Compare fibre per 100 g and check whether the bread is actually labelled wholemeal. | If fibre is my priority, I want to weigh up whether white bread with seeds suits my preferences or whether I’d rather choose wholemeal bread. Around 31% of consumers put this comparison first. |
| Seeds and texture | Check the ingredients list to see which seeds have been used; look at the quantities listed when comparing products. | For a holiday lunch, I want the light texture of white bread but with seeds I can really taste. For around 31% of consumers, texture is their top priority. |
| Storage and taking it with you | Check whether the bread is sold fresh or frozen, and follow the instructions for freezing and defrosting. | If you’re buying bread for several days of your holiday, you’ll want to know when to store, defrost and eat it. For around 23% of consumers, planning is the most important factor. |
| Gluten and allergens | Check the current allergen information and, if necessary, make sure the product is explicitly labelled gluten-free. | If I need to avoid gluten or watch out for sesame or soya, the packaging tells me whether a bread is suitable for me. For around 15% of consumers, this check is their top priority. |
White bread can contain seeds and still be made with refined flour. The name doesn’t tell you how much fibre the bread contains.
Look for the wholemeal label if you want wholemeal bread, and compare the fibre content per 100 g as well. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.
Spelt bread isn’t automatically gluten-free. Even a gluten-free seeded roll may contain other allergens, such as the sesame and soya in the Odenwald roll described by Jumbo.
Read the allergen information for the exact product you’re buying, including any warnings on the packaging.
A bread you’ve looked at before may not be available when you’re buying bread for your holiday.
Check the current range before you set off or place an order. If needed, compare an alternative by type of bread, fibre, ingredients and allergens.
The Odenwald frozen roll described by Jumbo must not be refrozen after defrosting.
Only defrost the portions you need and follow the storage period on the packaging; Jumbo says this roll can be kept for up to two days after defrosting.
These retailers offer different types of seeded bread or related bread categories. A listing in itself tells you nothing about the ingredients of other breads in the same range.
Albert Heijn lists white breads with seeds, including mixed-seed and sesame varieties.
Jumbo lists products including regular white mixed-seed bread, white spelt bread and a gluten-free white seeded roll.
Lidl describes its Steenoven baguette meergranen as a white multigrain baguette with seeds.
ALDI lists breads with seeds and grains in its Bakkersgoud range.
PLUS lists a 90 g Rustiek meerzadenbroodje wit.
Dirk stocks bread ranging from white to multigrain, including bread with sunflower seeds.
No. Seeds don’t make white bread wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. So if wholemeal is one of your buying criteria, look for the wholemeal label and compare fibre separately per 100 g.
Read the current allergen information for the specific bread. For Boeren Licht Meerzaden, Jumbo lists wheat, soya and sesame, among other allergens; the gluten-free Odenwald seeded roll also contains sesame and soya.
That depends on the product and the instructions on the packaging. Jumbo says Rond Spelt Wit can be frozen at home on the day of purchase and should be used within one month. For a frozen roll, follow its separate defrosting and storage instructions.
Not just because it’s made with spelt: the Rond Spelt Wit described by Jumbo lists cereals containing gluten. If you’re looking for gluten-free bread, choose a product that is explicitly labelled gluten-free and check for other allergens too.
You can’t tell which salt has been used from the name of the bread. Check the ingredients list for the specific bread if you want to know whether it contains iodised baker’s salt.