Who is each option right for?

If you want to share bread at the table

With antipasti, soup or pasta, you may want to slice a whole loaf or serve a baguette in pieces. The shape and the crust you’re after will help you decide.

If you’re looking for the texture of white bread with seeds

You want a white bread product with seeds, but you also want to know what you’re buying. Compare the product description, fibre and salt per 100 g; a seed mix alone doesn’t tell you whether the bread is wholemeal.

If you need to check ingredients carefully

If you have an allergy or need gluten-free food, the label will tell you which options are suitable. Look out for cereals containing gluten, sesame and soya, and check for any cross-contamination warnings too.

What should you look for when choosing?

First, decide how you’d like to serve the bread with your meal. Then compare the type of bread and its nutritional information. If you have a dietary requirement, check that the specific product is suitable before anything else.

What to consider What to check when buying Who is this important for?
Serving style and texture Choose between a whole loaf, baguette and individual rolls. Check the crust if a crisp texture is important to you. If I want to serve bread with dishes for everyone to share, I’ll choose between slices, pieces of baguette and individual portions. Around 45% of consumers prioritise serving style and texture.
Type of bread and nutritional information Read the product description and compare fibre and salt per 100 g; check whether the bread is white or wholemeal. If I want the texture of white bread with seeds, I don’t want to judge its nutritional value by the visible seeds alone. This is the most important consideration for around 36% of consumers.
Allergens and storage Read the current ingredients and cross-contamination warnings. If it’s a frozen product, check the defrosting and storage instructions too. If a guest has an allergy or needs to eat gluten-free, I first need to know which specific bread is suitable and how I can serve it. This is the priority for around 19% of consumers.

Common mistakes

  • Assuming seeds mean wholemeal flour

    Visible seeds don’t change the base of a white loaf. PLUS describes its Rustic white multiseed roll as a white wheat and rye bread; according to the product information, it contains 48% wheat flour.

    Read the product description and ingredients. If you’re looking for wholemeal bread, choose a product that’s explicitly labelled as wholemeal.

  • Choosing seeded bread without checking allergens

    Products with seeds may also contain sesame and cereals containing gluten. The product information for Jumbo Farmer’s Light Multiseed also lists soya; ingredients vary from one bread to another.

    Check the current label every time you buy, including any cross-contamination warnings. Don’t rely on the name or picture alone.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So the type of bread or the presence of seeds won’t tell you which salt has been used.

    If baker’s salt is important to your choice, check the ingredients list or ask the baker.

  • Leaving a frozen roll until just before you eat

    For its gluten-free Odenwald Bakery Oval White Seeded Roll, Jumbo gives a defrosting time of around three hours at room temperature. This product must not be refrozen once defrosted.

    Plan to defrost it before your meal and follow the storage instructions on the pack; once defrosted, this roll keeps for up to two days.

Brands to compare

Compare the specific bread product from each brand: ‘multiseed’ or ‘multigrain’ doesn’t automatically mean it’s seeded white bread.

Jumbo

Jumbo Farmer’s Light Multiseed is a whole white wheat loaf with linseed, sunflower seeds and sesame. For a gluten-free option, there’s also a frozen roll from Odenwald Bakery.

  • For the whole loaf, Jumbo lists 2.9 g of fibre and 1.02 g of salt per 100 g.
  • Despite being labelled gluten-free, the Odenwald roll contains sesame and soya and needs to be defrosted.

PLUS

The Rustic white multiseed roll gives you an individual portion; PLUS also stocks a white multiseed hearth loaf.

  • For the rustic roll, PLUS lists 4.5 g of fibre and 1.176 g of salt per 100 g.
  • The roll is a white wheat and rye bread and contains, among other things, cereals containing gluten and sesame. Check availability of the hearth loaf at your store.

Lidl

Lidl describes its Stonebaked multigrain baguette as a white multigrain baguette with seeds.

  • The baguette shape is a good choice if you want to serve bread in pieces with your meal.
  • According to Lidl, this product is only available in store. Check the current ingredients, allergens and nutritional information there.

Albert Heijn

The white bread range includes products such as Round White Sesame and a white multiseed roll.

  • You can compare a whole loaf and individual rolls separately.
  • Check the current product information for ingredients, allergens, fibre and salt; Albert Heijn notes that product details may change.

ALDI

ALDI describes its bakery range as including fresh daily bread and multigrain bread with grains and seeds.

  • The store offers different types of bread that you can compare by reading their product descriptions.
  • Don’t assume a multigrain loaf is seeded white bread without checking the label.

Dirk

Dirk’s bread category includes white bread, multigrain bread and multiseed bread.

  • The different types of bread give you a starting point for comparing shape and product descriptions.
  • Check each product to confirm that it’s actually white bread and see which seeds and allergens are listed.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is seeded white bread the same as seeded wholemeal bread?

No. Seeds don’t tell you what kind of flour the bread is made from. For example, PLUS describes its Rustic white multiseed roll as a white wheat and rye bread containing 48% wheat flour. If you want wholemeal bread, check the product description rather than looking at the seeds alone.

Which allergens should I check in seeded white bread?

Check the allergens for the specific product, especially cereals containing gluten and sesame; some of the breads mentioned also contain soya or may carry a cross-contamination warning. Check the current label every time you buy, even if you’ve bought the bread before.

Does seeded bread in the Netherlands always contain baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask which salt has been used.

How do I prepare a frozen gluten-free seeded roll?

Follow the instructions for the roll you’ve chosen. For its Odenwald Bakery Gluten-Free Oval White Seeded Roll, Jumbo advises storing it at −18 °C or colder, defrosting it at room temperature for around three hours, not refreezing it once defrosted and using it within two days. This roll also contains sesame and soya.

Should I choose a whole loaf, baguette or individual rolls with pasta?

Choose a whole loaf if you want to share slices, a baguette if you’d like to put pieces on the table, or individual rolls for set portions per guest. Then compare the type of bread, nutritional information and allergens on the labels of the products you’re considering.