Which bread is right for you?

If you’re looking for bread to share around the table

If you want to slice sandwiches for several guests, you could choose a whole white multiseed loaf. Albert Heijn and Jumbo both describe white multiseed loaves containing sunflower seeds, linseed and sesame seeds.

If you’d rather serve individual rolls

Rolls are another way to serve lunch, whether you’re offering individual portions or putting together a lunch platter. Lidl describes Kampioentje as a crisp white wheat and rye roll with seeds.

If you need to check allergens or nutritional value

The name ‘multiseed’ won’t tell you how much fibre the bread contains or which allergens are present. Read the information for the specific product; if you’re buying unpackaged bread, ask about allergens before you buy.

What should you look for when choosing?

Whole white multiseed loaf

A good choice if: you want to slice sandwiches for several guests and the seeds in the loaf you choose suit your lunch.

Bear in mind: visible seeds alone don’t tell you how much fibre the bread contains per 100 g.

Individual seeded white roll

A good choice if: you want to serve individual portions; Lidl also describes Kampioentje as crisp.

Bear in mind: work out how many rolls you’ll need in advance and check the ingredients for each type.

Multiseed bread to bake at home

A good choice if: you can plan time to defrost and bake it before lunch. Check that the bread you choose is actually white bread.

Bear in mind: according to the product information, Lekhaven Bakkerij’s round multiseed loaf needs four hours to defrost, followed by 11–13 minutes in the oven at 220 °C.

What to consider What to check when buying Who it matters to
Texture and how it’s served Check which seeds are listed and choose between a whole loaf and individual rolls. If I want to share filled sandwiches or serve crisp individual portions, how the bread is served determines my choice. For around 33% of consumers, texture and presentation come first.
Nutritional value Compare the fibre content per 100 g in the nutritional information for the specific products. I want to base my choice on nutritional value, which I can’t tell from the seeds on the crust. Around 27% of consumers give this the highest priority.
Allergens Read the label or, for unpackaged bread, ask which allergens it contains, including the gluten-containing grains and sesame used. When I’m buying bread for a guest with an allergy, I need to know what’s in that specific loaf before serving it. For around 20% of consumers, checking allergens is the main concern.
Planning Check your local store’s opening hours and, if you’re baking bread at home, follow the preparation instructions on the packaging. If lunch is on Easter Sunday, I don’t want to rely on unconfirmed store opening hours or start baking too late. For around 20% of consumers, planning is the biggest consideration.

Common mistakes

  • Assuming seeded bread is wholemeal or high in fibre

    White multiseed bread isn’t automatically wholemeal. The visible seeds also don’t tell you how much fibre the whole product contains.

    Check the type of bread and compare the fibre content per 100 g of the products you’re considering.

  • Waiting until you’re at the table to ask about allergens

    Sesame and gluten-containing grains, among other ingredients, can determine what a guest is able to eat.

    Read the label before buying, or ask about allergens if you’re buying unpackaged bread. The Netherlands Food and Consumer Product Safety Authority says that sellers must inform consumers about allergens present in their products.

  • Assuming the supermarket will be open on Easter Sunday

    According to the Government of the Netherlands, Sunday opening hours vary by municipality; the name of a supermarket chain won’t tell you whether your local store is open.

    Check the current opening hours of the specific store, and allow for the preparation time on the packaging if you’re baking bread at home.

  • Assuming every loaf contains iodised baker’s salt

    According to Brood.net Professionals, using iodised baker’s salt is not a legal requirement in the Netherlands. So the type of bread alone won’t tell you which salt was used.

    If you want to know about a particular loaf, check the product information or ask the baker or manufacturer.

Brands to compare

Albert Heijn

Albert Heijn describes AH Liefde & Passie Meerzaden as a white multiseed loaf.

  • Albert Heijn lists sunflower seeds, linseed and roasted sesame seeds in this loaf.
  • When you buy it, check the current ingredients, allergen and nutritional information for the product you’ve chosen.

Jumbo

Jumbo describes Boeren Licht Meerzaden as white multiseed bread for anyone looking for a whole loaf.

  • Jumbo lists sunflower seeds, linseed and sesame seeds.
  • Don’t assume the fibre content from the product name; compare the nutritional information for the specific loaf.

Lidl

Lidl describes Kampioentje as a crisp white wheat and rye roll with seeds.

  • It’s an individual roll, ideal if you want to serve individual portions.
  • For ingredients and allergen information, check the latest product details or Lidl’s range of freshly baked bread.

PLUS

PLUS lists both a white multiseed roll and a half rustic white multiseed loaf.

  • These products give you the choice of an individual roll or a loaf to share.
  • Check the current label for ingredients, nutritional value and allergens.

Dirk

Dirk lists Bakker van der Akker Boeren meerzaden heel.

  • A whole multiseed loaf is worth considering if you want to serve slices of bread.
  • Check the product name and ingredients before choosing this as a white multiseed loaf.

ALDI

ALDI lists white bread and multigrain bread in its daily fresh range, and describes its Bakkersgoud loaves as containing seeds and grains.

  • You can check the current range if you’re looking for bread with seeds.
  • Check each product to make sure it’s actually white bread with seeds, and read the label.

Joybuy products

Related products coming soon.

Frequently asked questions

Is white multiseed bread automatically wholemeal or high in fibre?

No. Seeds in the name or on the crust don’t automatically make white bread wholemeal, or prove that it contains a particular amount of fibre. Check the type of bread and compare the nutritional information per 100 g for the specific product.

Does bread in the Netherlands always contain iodised baker’s salt?

No. According to Brood.net Professionals, using iodised baker’s salt is not a legal requirement. The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands; ask which salt has been used in a particular loaf.

How can I check allergens in unpackaged bread?

Ask for the allergen information for the specific bread before you buy it. The Netherlands Food and Consumer Product Safety Authority says that sellers must inform consumers about allergens present in their products.

Can I still buy bread on Easter Sunday?

It depends on the store. According to the Government of the Netherlands, Sunday opening hours vary by municipality. Check the current opening hours of the store you plan to visit before relying on it for lunch.