Who might this choice be right for?

An older shopper or carer looking for wholemeal options

You’re looking for a base for toppings and want to be able to check the label to see whether the toast is wholemeal and how much fibre it contains. Other nutritional considerations may also come into play if appetite is reduced or there are dietary restrictions, as the Netherlands Nutrition Centre points out.

A fan of seeds and a crunchy bite

You want to know how many seeds a product actually contains. Albert Heijn lists 4% sesame seeds for Van der Meulen Melba Wholemeal Toast; Bolletje lists a seed content of 45% for its 45% Seed Crackers with Sunflower Seeds. These are different types of product, so also choose according to the shape and texture you prefer.

A shopper mindful of chewing difficulties or allergens

You’re buying for someone who may find hard toast difficult to eat, or whose ingredients need to be checked carefully. Before buying, check the texture and the current label, including the allergen information.

What should you look for when choosing?

Wholemeal Melba toast with sesame

A good fit if: you want a thin, crunchy base for toppings and are happy with a modest seed content.

The trade-off: its hard texture may be difficult if you have trouble chewing; also check the allergens on the packaging.

Seeded cracker

A good fit if: the stated seed content matters more to you than the shape of traditional toast.

The trade-off: a cracker is a different type of product, and it’s still a crunchy option.

A softer option

A good fit if: hard toast is difficult to chew or your appetite is reduced.

The trade-off: you won’t get toast’s distinctive crunch; check the alternative’s ingredients and nutritional information too.

What to consider What to check when buying Especially relevant for
Wholemeal and fibre Look for the wholemeal designation and compare fibre per 100 g. When I buy toast for an older household, I want to know which flour has been used and how much fibre is listed in the nutritional information. For around 31% of consumers, this check comes first.
Seeds and allergens Read the stated seed percentage and the full allergen information, including warnings about possible traces. If I prefer seeded products, or someone needs to avoid sesame, I want to know what’s in the product before choosing. For around 25% of consumers, this check is the top priority.
Texture and ease of eating Consider whether thin, hard toast is comfortable to eat; if not, consider a softer option. For someone who has difficulty chewing, the main consideration is whether the toast is comfortable to eat. Around 25% of consumers put ease of eating first.
Salt and how much you’ll use Compare salt per 100 g and check whether the pack size suits your usual consumption. In a small household, I want to be able to estimate how much toast we’ll get through and how its salt content compares with what we usually eat. For around 19% of consumers, this is the main consideration.

Common mistakes

  • Judging by the seeds shown on the packaging

    A picture or product name doesn’t tell you how many seeds are in the product. Albert Heijn lists 4% sesame seeds for Van der Meulen Melba Wholemeal Toast, while Bolletje lists 45% seeds for its 45% Seed Crackers with Sunflower Seeds. These aren’t like-for-like products.

    Check the seed percentage in the ingredients information if it’s provided, then decide whether you want toast or a cracker.

  • Assuming ‘seeded’ means wholemeal

    Seeds and wholemeal flour are different qualities. A brown colour or a ‘multigrain’ label doesn’t mean the same thing as the wholemeal designation.

    First check whether the label says wholemeal, then look at the seed content separately.

  • Overlooking the hard texture

    The Netherlands Nutrition Centre says that chewing difficulties or a reduced appetite can make it harder for older people to eat enough. Crunchy toast may not be a comfortable choice in these circumstances.

    Check whether the toast is easy to eat. Speak to a GP or dietitian about ongoing difficulties with eating or unintentional weight loss.

  • Looking at just one piece of toast

    The number of pieces of toast and the toppings together determine what you eat at a meal. Albert Heijn lists 1.9 g of salt per 100 g for Van der Meulen Melba Wholemeal Toast; comparing salt per piece alone makes it difficult to compare products.

    Compare salt content per 100 g and take your usual portion and toppings into account.

Brands compared

Van der Meulen

Melba Wholemeal Toast is a thin, crunchy option for anyone looking for wholemeal toast with sesame.

  • Albert Heijn lists 4% sesame seeds, 9.7 g of fibre and 1.9 g of salt per 100 g for this variety.
  • The seed content is limited to the stated 4% sesame. Also check the label for listed allergens, including sesame, soya and cereals containing gluten.

Jos Poell

The Wholemeal Toast reviewed here offers a point of comparison with plain wholemeal toast alongside seeded varieties.

  • Jumbo’s product information lists 10 g of fibre and 1.64 g of salt per 100 g for this variety.
  • The ingredients list for this variety doesn’t mention any added seeds, so don’t choose it solely because you’re looking for a seeded product.

Bolletje

The 45% Seed Crackers with Sunflower Seeds are an alternative if seed content matters more to you than having toast.

  • According to Bolletje, these crackers contain 45% seeds and are 100% wholemeal.
  • They’re crackers, not toast. Check the packaging for ingredients including wheat, barley and sesame, as well as any additional allergen warnings.

Toast and crackers on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if toast is wholemeal?

Check whether the packaging says wholemeal. The Netherlands Nutrition Centre says this designation also applies to toast and crackers; ‘multigrain’, ‘with seeds’ or a brown colour don’t, by themselves, tell you the same thing about the flour used.

Is seeded toast suitable for someone who has difficulty chewing?

Not necessarily: its hard, dry texture can make it difficult to eat. Consider a softer option, and speak to a GP or dietitian about ongoing chewing difficulties, a reduced appetite or unintentional weight loss.

Which allergens should I check in seeded toast?

Read the allergen information on the packaging you’ve chosen, even if you’ve bought the same product before. Sesame and cereals containing gluten are relevant to the products discussed here; other ingredients and warnings may vary between varieties.

Does Dutch toast automatically contain iodine?

No, iodine isn’t confirmed in all toast. The Netherlands Nutrition Centre says that bakers can use iodised baker’s salt, but they aren’t required to. So check the ingredients for baker’s salt or ask the manufacturer if this is important to your choice.