Who might find this choice relevant?

People keeping an eye on their fibre intake

Fancy a small piece of toast with your coffee, and is fibre content important to you? Compare the ingredients list and fibre per 100 g, even for products with visible seeds.

Fans of sesame flavour and crunchy toast

If flavour and texture come first, sesame toast could be a good choice. But sesame seeds on the packaging don’t necessarily mean the toast is made with wholemeal flour.

People checking allergen information

If you have a relevant allergy, the full allergen information matters more than the product name. As well as sesame, the toast varieties described list ingredients such as wheat or other cereals; some also contain soya.

What should you look for when choosing?

For your coffee break, start by comparing the ingredients and nutritional information per 100 g. Then decide how much importance to give to sesame flavour, allergens and the shape of the toast.

What to consider What should you check? Who is it important to?
Wholemeal and fibre Look for wholemeal flour in the ingredients list and compare fibre per 100 g. Check salt as a separate figure. I want toast with my coffee where the fibre content is clear, not just packaging that shows seeds. Around 40% of consumers prioritise this when choosing.
Sesame and texture Check the stated sesame percentage and choose a Melba or party toast shape that suits how you plan to serve it. For me, crunchy toast and sesame flavour are the main reasons to serve it with coffee. Around 30% of consumers prioritise this.
Allergens and linseed Read the full allergen information. For linseed toast, check how much linseed the product contains. If I need to avoid an allergen or also eat other products containing linseed, I want to know exactly what’s in the toast. For around 20% of consumers, this is their first concern.
Portion and storage Compare the net weight, salt per 100 g and storage instructions after opening. I use the pack for several coffee breaks and want to know how much toast I’m serving and how to store it. Around 10% of consumers prioritise these practical considerations.

Common mistakes

  • Assuming ‘with seeds’ means wholemeal

    Sesame can be added to toast made with wheat flour. Albert Heijn’s product information lists 5.2 g of fibre per 100 g for AH Biologisch Melba toast met sesamzaadjes, while Albert Heijn lists 9.7 g per 100 g for Van der Meulen Melba toast volkoren.

    Check which flour is used in the ingredients, then compare the fibre per 100 g.

  • Checking only for sesame as an allergen

    The sesame toasts described also list other relevant ingredients, including wheat and, in some cases, soya. The Jumbo product also carries a warning about the possible presence of other allergens.

    Before buying, read the full ingredients list and any warnings about possible traces, especially if you’re buying for someone with an allergy.

  • Overlooking how much linseed the toast contains

    Seeing linseed in the product name doesn’t tell you how much is in a serving of toast. This is especially worth checking if you also use other products containing linseed.

    Check whether the pack states the proportion of linseed. If you need an exact amount, ask the manufacturer for product information.

Brands compared

Van der Meulen

The wholemeal Melba toast is a useful comparison if you want to combine sesame with wholemeal flour.

  • According to Albert Heijn’s product information, this variety contains wholemeal wheat flour, 4% sesame seeds and 9.7 g of fibre per 100 g.
  • The same information lists 1.9 g of salt per 100 g, as well as sesame, soya and cereals containing gluten. These figures apply to this product, not the whole brand.

Albert Heijn

AH Biologisch Melba toast met sesamzaadjes is worth considering if you want to compare a small sesame toast with a wholemeal variety.

  • Albert Heijn lists 7% sesame seeds for this product, which comes in a 100 g pack.
  • It is made with wheat flour and contains 5.2 g of fibre and 1.1 g of salt per 100 g. It also contains sesame, soya, barley and wheat.

Jumbo

Jumbo Party Toast met Sesam is a useful reference if you’re comparing party-shaped toast with sesame to Melba toast.

  • Jumbo lists 8% sesame for this 150 g product.
  • The product information lists 4.2 g of fibre and 1.36 g of salt per 100 g, alongside allergen information. Check current availability before choosing this variety.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Is sesame toast automatically high in fibre?

No, you can’t tell the fibre content from the sesame alone. Compare the fibre per 100 g and check whether the toast is made with wholemeal flour or white flour; the products described differ in both respects.

Which allergens should I check in sesame toast?

As well as sesame, check all the allergens highlighted in the ingredients list and any warnings about possible traces. The products described list ingredients such as wheat, other cereals containing gluten or soya. Before buying, check the label on the specific pack.

How do I compare toast with linseed?

Check the ingredients and nutritional information, along with the amount of linseed if it’s listed. The product name alone doesn’t tell you how much linseed the toast contains. If the amount matters to your choice, ask for more detailed product information.

How should I store toast after opening?

Follow the storage instructions on the pack you buy. For the AH Biologisch Melba toast described, Albert Heijn recommends storing it in a sealed tin after opening; instructions may vary for other products.