Who is this choice for?

For fans of seeds and a satisfying bite

You’re looking for a defined portion of spiced breakfast cake with visible seeds for a late-night snack, rather than just a soft slice. For Peijnenburg Tussendoor+ granen, pitten & fruit, Albert Heijn’s product information lists sunflower seeds, oats and rye.

For shoppers comparing fibre content

You check fibre per 100 g and per portion, but also want to know how much sugar and salt the spiced breakfast cake contains. A wholemeal label doesn’t replace that comparison.

For shoppers who prioritise ingredients

You check the rye, oats, potential allergens and polyols before choosing a seeded bar. The current packaging is more important than the product name or image.

What should you look for when choosing?

First decide whether seeds are essential for you and how much spiced breakfast cake you want to eat. Then compare the nutritional information for that portion and read the ingredients and allergen information.

What to consider What to check when buying Who it matters to
Seeds and fibre Look for seeds in the ingredients list and compare fibre per 100 g and per portion. If I’m specifically looking for seeds to add texture, I want to make sure they’re actually in the cake. For around 37% of consumers, this combination of seeds and fibre comes first.
Portion size and sugars Check how much you’re eating and compare the sugars and any polyols in that portion. For a late-night snack, I want to be able to choose a manageable amount without relying on the front of the packet alone. Around 36% of consumers prioritise checking portion size and sugar content.
Allergens and polyols Read the current allergen information and check whether the product contains polyols such as xylitol. If certain ingredients or polyols are a deciding factor for me, I need to check the packaging before choosing. This is the first consideration for around 27% of consumers.

Common mistakes

  • Assuming wholemeal means low in sugar

    PLUS states that its sliced wholemeal spiced breakfast cake contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g, but also 34.1 g of sugars per 100 g. So wholemeal flour doesn’t tell you the whole story about this variety.

    Compare the nutritional information per 100 g with the amount you’ll actually eat. Also check the ingredients if seeds are essential for you.

  • Taking the sugar information as the full ingredients list

    According to Albert Heijn’s product information, Peijnenburg Tussendoor+ granen, pitten & fruit contains 2.8 g of sugars and 5.8 g of polyols per 36.7 g bar. It also carries a warning that excessive consumption may have a laxative effect.

    As well as the sugars, read the ingredients and polyol information, especially if you know you’re sensitive to polyols.

  • Assuming a seeded bar doesn’t contain other allergens

    According to Albert Heijn, the Peijnenburg seeded bar contains rye and oats; the product information also mentions that it may contain, among other things, milk, hazelnuts and almonds.

    Use the allergen information on the current packaging to help you decide, rather than judging by the image of the seeds.

  • Assuming a product contains iodised baker’s salt because of its category

    The Dutch context around iodised baker’s salt doesn’t tell you which salt was used in a particular spiced breakfast cake.

    If this matters to your choice, check the product specifications or ask the manufacturer.

Brands to consider

Peijnenburg

Tussendoor+ granen, pitten & fruit is a spiced breakfast cake bar for anyone specifically looking for seeds and a set portion size.

  • Albert Heijn states that this variety contains 9% sunflower seeds and 15 g of fibre per 100 g; the bars are individually wrapped.
  • The same product information lists rye, oats and xylitol, as well as the possible presence of other allergens. Check the current packaging if any of these ingredients are relevant to you.

PLUS

PLUS sliced wholemeal spiced breakfast cake is an alternative if you want to choose your own slice and seeds aren’t essential.

  • PLUS states that this variety contains 41% wholemeal rye flour and 5.7 g of fibre per 100 g.
  • PLUS also states that it contains 34.1 g of sugars and 33.63 g of added sugars per 100 g. Compare the nutritional information before choosing a portion.

Lidl

Lidl lists a 485 g Zero Breakfast Cake as a product available in store.

  • The name and pack weight make it easy to identify which variety to look for in store.
  • Before choosing this variety for a late-night snack, check the packaging for ingredients, seeds, allergens and nutritional information.

Jumbo

Jumbo offers, among other things, a plain own-brand spiced breakfast cake.

  • A plain variety is a familiar starting point if seeds aren’t essential.
  • Check the label of the variety you choose for ingredients and nutritional values; the brand name alone won’t tell you these.

Spiced breakfast cake products on Joybuy

These spiced breakfast cake products suit anyone choosing either a bar or a slice they can portion themselves for a late-night snack. If you specifically want seeds, check the current ingredients list for each product.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

For anyone considering a spiced breakfast cake bar as a late-night snack. Check the weight of one bar and read the current ingredients and nutritional information; the variety name alone doesn’t confirm the amount of sugars, polyols or seeds.

View on Joybuy
g'woon wholemeal spiced breakfast cake, sliced, 485 g

g'woon wholemeal spiced breakfast cake, sliced, 485 g

For anyone who’d rather choose their own slice than have a bar. This sliced wholemeal spiced breakfast cake comes in a 485 g pack; check the label for the ingredients and nutritional values for the portion you eat.

View on Joybuy

Frequently asked questions

Is Peijnenburg Tussendoor+ granen, pitten & fruit sugar-free?

No. Albert Heijn’s product information states that this bar contains 2.8 g of sugars and 5.8 g of polyols per 36.7 g portion. If you’re considering this variety, compare both figures on the current packaging.

Is seeded spiced breakfast cake automatically gluten-free?

No, seeds don’t tell you anything about the other ingredients. According to Albert Heijn, Peijnenburg Tussendoor+ granen, pitten & fruit contains rye and oats; always check the current ingredients and allergen information for the variety you’re buying.

Can I assume that spiced breakfast cake contains iodised baker’s salt?

No, you can’t tell from the product category. If the salt used matters to your choice, check the product specifications or ask the manufacturer about the spiced breakfast cake in question.

How should I store sliced spiced breakfast cake after opening?

Follow the storage and use-by instructions on the packaging of your spiced breakfast cake. For its sliced wholemeal variety, PLUS recommends storing it in a cool, dry place away from light; also check how to reseal the opened pack.