Who is this a good choice for?

Game night hosts who want to share out portions

If you’d rather not cut cake while you’re playing, compare individually wrapped bars with pre-sliced portions. Think about how many portions you want to put on the table.

Fans of extra texture

If you’re specifically looking for grains and seeds rather than just a plain slice of spiced breakfast cake, check that the ingredients list actually names them. How firm the cake feels is a matter of personal taste.

Shoppers comparing labels

If you’re sharing with other people, check the nutritional information per 100 g and per portion, the sweeteners used and the allergen information for the product you choose.

What should you look for when choosing?

Start by deciding whether seeds are a must-have. Then compare the portions and, finally, read the nutritional information and ingredients for the variety you plan to serve.

What to consider What to check when buying Who is this important to?
Seeds and texture Look for seeds in the ingredients list and compare their proportion if it’s stated. Albert Heijn lists 9% sunflower seeds for Peijnenburg Tussendoor+ grains, seeds & fruit. I want the cake for game night to actually contain seeds, not just be a wholemeal variety. For around 45% of consumers, seeds and extra texture are the top priority.
Sharing portions Compare individually wrapped bars with pre-sliced portions, and check the number and size of the portions. If I want to serve cake quickly while we’re playing, having the portions ready matters more to me than the shape of the whole cake. Around 33% of consumers prioritise this convenience.
Label information Compare sugars and fibre per 100 g and per portion; also check the ingredients, sweeteners and allergen information on the packaging. I want to know which ingredients and allergens are in the cake I choose for my group. For around 22% of consumers, the label is the most important consideration.

Common mistakes

  • Assuming wholemeal means seeded

    Wholemeal describes the flour used, not whether a spiced breakfast cake contains seeds. A pre-sliced wholemeal variety may be convenient to share, but it might not contain the seeds you want.

    Check that the specific seed is listed in the ingredients; compare the percentage if it’s shown on the packaging.

  • Assuming no added sugar means no sweeteners

    The Peijnenburg bar mentioned contains xylitol and carries a warning that excessive consumption may have a laxative effect. Albert Heijn also warns that xylitol is not suitable for animals.

    Check the ingredients and usage warning for the variety you choose. Keep the cake out of reach of pets.

  • Relying only on online allergen information

    The Peijnenburg bar contains rye and oats and may contain traces of milk, hazelnuts, almonds and other cereals containing gluten. If a guest has a relevant allergy, the label on the packaging is what matters.

    Ask about allergies before game night and check the packaging of the product you’re actually serving.

Brands to consider

Peijnenburg

The Tussendoor+ grains, seeds & fruit bar is worth considering if seeds are a must-have.

  • Albert Heijn lists 9% sunflower seeds and 15 g of fibre per 100 g for this variety. Individually wrapped bars are easy to share without cutting.
  • This variety contains xylitol and cereals containing gluten. If relevant to your guests, also check the stated possibility of traces of milk and nuts.

Jumbo

The range includes wholemeal spiced breakfast cake, which could be a starting point if you mainly want to share slices.

  • Jumbo lists, among other options, a pack of wholemeal spiced breakfast cake containing six pieces, with a total weight of 348 g.
  • If you specifically want seeds, check the ingredients list for the Jumbo variety you choose; the word ‘wholemeal’ doesn’t confirm that it contains them.

Koek & Bakker

This ALDI own brand offers pre-sliced spiced breakfast cake for anyone who wants to serve slices.

  • ALDI lists a 485 g pre-sliced wholemeal variety and a 485 g pre-sliced Zero variety with no added sugar.
  • If seeds are a must-have, don’t choose based on the words ‘wholemeal’ or ‘Zero’; check the ingredients on the relevant pack.

Tastino

This Lidl brand is a useful reference for regular spiced breakfast cake when seeds aren’t essential.

  • Lidl has listed Tastino spiced breakfast cake in pack sizes ranging from 465 to 550 g.
  • If you’re looking for seeds, check the ingredients list for the variety you choose rather than assuming they’re included from the brand or product category name.

Joybuy products to consider

Related products will be available soon.

Frequently asked questions

Does Peijnenburg Tussendoor+ grains, seeds & fruit actually contain seeds?

Yes. Albert Heijn lists 9% sunflower seeds in the ingredients for this spiced breakfast cake bar. This applies to this variety, not every Tussendoor+ bar.

Does wholemeal spiced breakfast cake also contain seeds?

No. Wholemeal describes the grain used, not whether seeds have been added. Check the packaging of the specific spiced breakfast cake for those ingredients.

Which allergens should I check for in the Peijnenburg bar?

The grains, seeds & fruit variety contains rye and oats and may contain traces of milk, hazelnuts, almonds and other cereals containing gluten. Check the latest label before serving the bar to guests with a relevant allergy.

Does spiced breakfast cake with no added sugar also contain no sweeteners?

Not necessarily. The Peijnenburg bar mentioned, for example, contains xylitol. Compare the ingredients and nutritional information for each product, including sugars and fibre per 100 g and per portion.

Can you tell whether spiced breakfast cake contains iodine from information about baker’s salt?

No. Food Standards Agency information about bread and iodine doesn’t confirm that a specific spiced breakfast cake contains baker’s salt or added iodine. Check the product ingredients or ask the manufacturer if iodine is important to your choice.