Who is this choice relevant to?

Families who want to check the texture first

If you want to offer seeded spiced breakfast cake to a fussy eater, bear in mind that it contains visible pieces and has a firm bite. Peijnenburg describes its Tussendoor+ bars with grains and seeds as having a firm texture.

Shoppers who check allergens carefully

If a food allergy is relevant, the information on the specific pack is what matters. The Netherlands Food and Consumer Product Safety Authority says that pre-packed products must show allergen information on the label. Ingredients and warnings may vary between varieties.

Shoppers comparing nutritional values and portion sizes

If you’re choosing between a seeded bar and sliced spiced breakfast cake, compare fibre and sugar per 100 g alongside the portion size and any sweeteners. The terms ‘wholemeal’ and ‘no added sugars’ don’t tell you the whole story.

What should you look for when choosing?

First, decide whether the texture of seeds will suit the person eating it. Then check the allergens and compare the nutritional information for the varieties you’re considering.

What to consider What to check when buying Who it matters most to
Seeds and bite Check the ingredients list for seeds and consider whether the person eating it will like a firm bite. If visible pieces are rejected, I want to know first whether the texture will be suitable. Around 40% of consumers put this texture question first.
Allergens Read the allergen information and any ‘may contain’ statements on the current packaging. If there’s a relevant allergy, I want to know which ingredients and warnings apply to this variety before buying it. Around 30% of consumers put this check first.
Nutritional values and portion size Compare fibre and sugar per 100 g with the portion size, and check which sweeteners are listed. For a measured snack, I want to be able to compare the values per portion with those per 100 g. Around 30% of consumers prioritise nutritional values and portion size.

Common mistakes

  • Assuming wholemeal means seeded

    Wholemeal tells you something different about a product from whether it contains seeds. PLUS lists 41% wholemeal rye flour in its sliced wholemeal spiced breakfast cake, with no seeds among the listed ingredients.

    Treat ‘wholemeal’ and ‘seeded’ as separate things to look for, and read the ingredients list for the variety you choose.

  • Assuming no added sugars means you can eat as much as you like

    The Peijnenburg Tussendoor+ granen, pitten & fruit described here contains xylitol. The packaging warns that excessive consumption may have a laxative effect.

    As well as checking the ‘no added sugars’ claim, read the nutritional information, the 36,7 g portion size and the warning on the packaging.

  • Overlooking ‘may contain’ statements

    The Peijnenburg bar described here contains cereals containing gluten and may contain milk, hazelnuts and almonds. This does not automatically apply to other seeded spiced breakfast cakes.

    For every variety, check both the ingredients and allergen warnings on the packaging you’re buying.

  • Assuming spiced breakfast cake contains iodine

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you can’t tell whether baker’s salt has been used just from the product category ‘spiced breakfast cake’.

    Check the label or ask the manufacturer which type of salt was used if this information matters to your choice.

Brands and product ranges compared

Peijnenburg

Tussendoor+ granen, pitten & fruit is an individually wrapped spiced breakfast bar with grains, sunflower seeds and dried fruit.

  • Albert Heijn lists 9% sunflower seeds and 15 g of fibre per 100 g for this variety; each bar weighs 36,7 g.
  • The firm bite may not suit someone who avoids pieces in their food. This variety contains xylitol and cereals containing gluten, and may contain milk and nuts.

PLUS

PLUS plain and sliced wholemeal spiced breakfast cakes are options to compare if seeds aren’t a must.

  • The sliced wholemeal variety lists 41% wholemeal rye flour and 5,7 g of fibre per 100 g.
  • Seeds aren’t among the listed ingredients for these varieties. For the wholemeal variety, PLUS lists 33,63 g of added sugars per 100 g.

Koek & Bakker

ALDI describes a 485 g pack of sliced wholemeal spiced breakfast cake from Koek & Bakker.

  • The pre-sliced pieces may be handy if you want to offer one slice at a time.
  • Check the packaging for ingredients, allergens and any seeds before choosing this variety for that purpose.

Spiced breakfast cake on Joybuy

Related products will be available soon.

Frequently asked questions

Is iodine from baker’s salt guaranteed in Dutch spiced breakfast cake?

No, you can’t tell from the product category. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the label or ask the manufacturer which type of salt was used in the spiced breakfast cake in question.

Which allergens should I check in seeded spiced breakfast cake?

Read the allergen information on the specific pack, including any ‘may contain’ warnings. Albert Heijn lists cereals containing gluten and the possible presence of milk, hazelnuts and almonds for Peijnenburg Tussendoor+ granen, pitten & fruit. Other varieties may have different ingredients.

How can I tell whether a seeded bar has a suitable texture?

Start by checking whether the person eating it is happy with visible seeds and a firm bite. Peijnenburg Tussendoor+ granen, pitten & fruit contains sunflower seeds and comes in individually wrapped 36,7 g bars, so you don’t have to cut into a whole spiced breakfast cake straight away.

Does wholemeal mean spiced breakfast cake contains seeds or has less added sugar?

No, wholemeal confirms neither. PLUS lists 41% wholemeal rye flour and 33,63 g of added sugars per 100 g for its sliced wholemeal spiced breakfast cake; seeds aren’t among the listed ingredients. So compare the ingredients and nutritional information for the variety you want to buy.