Who is this relevant for?

Gym-goers looking for seeds and fibre

You want to take a single portion with you without opening a large pack. When choosing a bar with grains and seeds, look beyond the ingredients and check the fibre content and allergen information on the packaging too.

Label readers keeping an eye on sugar

You compare spiced breakfast cake by sugar per portion, fibre and any sweeteners. A claim such as wholemeal or no added sugars doesn’t, on its own, tell you what’s in a slice.

People with specific dietary requirements

If protein per portion is your priority, you’ll need different product information than if you need to avoid gluten or certain allergens. A seeded bar won’t automatically meet any of these requirements.

What should you look for when choosing?

First, decide what matters most to you: a packaged portion with seeds, the ingredients in a wholemeal slice, protein per bar or suitable allergen information. Then compare only products that meet that requirement, using the same basis of either per 100 g or per portion.

What to look for What to check before buying Who it matters to
Seeds, fibre and packaging Check the ingredients, fibre per 100 g and whether each bar is individually wrapped. Albert Heijn lists four individually wrapped 36.7 g bars and 9% sunflower seeds for Peijnenburg Tussendoor+ Granen, Pitten & Fruit. I want to be able to grab a single seeded bar from my gym bag without carrying an opened pack. Around 36% of consumers give this combination top priority.
Sugars and wholemeal ingredients Check total sugars and fibre per 100 g and per slice, as well as added sugars and sweeteners. Peijnenburg says its wholemeal version with no added sugars contains xylitol. For a slice, I care more about the ingredients than individual packaging. Around 29% of consumers prioritise sugars and wholegrain fibre.
Protein per bar Compare protein per portion, and check the sugars and allergens too. Jumbo lists 4.2 g of protein per 50 g bar for Snelle Jelle Proteïne Naturel. If I’m mainly looking at protein, I want to know what the bar I’m taking with me actually contains. This is the top buying priority for around 21% of consumers.
Gluten and other allergens Check the current allergen information and, if you need to eat gluten-free, look for a gluten-free label. Jumbo lists the Crossed Grain symbol for Lekker Vrij van Gluten spiced breakfast cake, but also lists milk and lupin as ingredients. I first need to establish whether a product is suitable for my dietary restriction; other features come afterwards. Around 14% of consumers prioritise this check.

Common mistakes

  • Assuming seeds mean a high protein content

    According to Albert Heijn, the Peijnenburg bar with grains and seeds contains 6.2 g of protein per 100 g. Jumbo lists 4.2 g per 50 g bar for Snelle Jelle Proteïne Naturel. These figures relate to different portions, so they aren’t directly comparable.

    First decide whether seeds and fibre or protein per eating occasion matter more to you. Then compare protein per portion across the products you’re considering.

  • Relying only on wholemeal or no added sugars claims

    According to Albert Heijn, AH Volkoren ontbijtkoek contains 34 g of added sugars per 100 g. Peijnenburg says its wholemeal version with no added sugars contains xylitol. These claims therefore answer different questions about a product.

    Read the ingredients and compare total sugars, added sugars, fibre and sweeteners per 100 g and per slice.

  • Assuming gluten-free means free from other allergens

    Jumbo lists milk and lupin in Lekker Vrij van Gluten spiced breakfast cake, as well as 1.1 g of fibre per 100 g. A gluten-free claim therefore doesn’t tell you enough about other allergens or fibre content.

    Check the full allergen information on the current packaging for every product.

  • Assuming a product contains iodine based on its type

    Spiced breakfast cake isn’t automatically made with iodised baker’s salt. Voedingscentrum says that even bread doesn’t have to be made with baker’s salt.

    If you want to know whether a specific product contains iodised salt, check the packaging or ask the manufacturer.

Brands to consider

Peijnenburg

Offers both an individually wrapped Tussendoor+ bar with grains, seeds and fruit, and sliced wholemeal spiced breakfast cake with no added sugars.

  • Albert Heijn lists four individually wrapped bars for the Tussendoor+ version; Peijnenburg lists 17 g of fibre per 100 g for its wholemeal version.
  • The products differ in packaging and ingredients. Check both for gluten and allergen information; the wholemeal version contains xylitol.

Albert Heijn

The supermarket’s own brand offers sliced wholemeal spiced breakfast cake; the store also lists the Peijnenburg bar with grains and seeds.

  • The product information for AH Volkoren ontbijtkoek lists wholemeal rye flour and fibre.
  • The same AH product is listed as containing 34 g of added sugars per 100 g. Check the current packaging when comparing products.

Jumbo

Offers wholemeal spiced breakfast cake and Lekker Vrij van Gluten, among other products; Jumbo also lists Snelle Jelle Proteïne Naturel spiced cake.

  • Jumbo lists 8.2 g of fibre per 100 g for its wholemeal spiced breakfast cake, and the Crossed Grain symbol for the gluten-free version reviewed.
  • According to Jumbo, the gluten-free version contains milk and lupin and has 1.1 g of fibre per 100 g, making its composition different from the wholemeal version.

PLUS

Offers sliced wholemeal spiced breakfast cake as an own-brand option.

  • PLUS lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g for this version.
  • The same product information lists 34.1 g of sugars per 100 g. Read the full nutrition table rather than relying only on the wholemeal claim or Nutri-Score D.

Lidl

Lists sliced wholemeal spiced breakfast cake as a store product.

  • Lidl lists a 485 g pack.
  • Check the current ingredients, nutritional information and allergens in store if you want to compare this product with a seeded bar.

Koek & Bakker (ALDI)

ALDI lists a 485 g pack of sliced wholemeal spiced breakfast cake under this name.

  • The pre-sliced format makes it clear what type of product you’re buying.
  • Check the packaging for seeds, nutritional information and allergens before choosing this version to meet a specific dietary priority.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is seeded spiced breakfast cake automatically a high-protein snack?

No. Seeds in the ingredients list don’t tell you how much protein there is in a bar. Albert Heijn lists 6.2 g of protein per 100 g for Peijnenburg Tussendoor+ Granen, Pitten & Fruit. Check the protein per portion when choosing, and compare the sugars and allergens too.

Does no added sugars mean spiced breakfast cake is sugar-free?

No. Peijnenburg lists 4.9 g of sugars per 100 g and xylitol as an ingredient for its wholemeal spiced breakfast cake with no added sugars. Check both total sugars and the ingredients for every version.

Is gluten-free spiced breakfast cake also free from other allergens?

No. Gluten-free doesn’t tell you anything about all the other allergens. Jumbo lists milk and lupin in its Lekker Vrij van Gluten spiced breakfast cake, so even with a gluten-free product, read the full allergen information on the current packaging.

Does spiced breakfast cake always contain iodine from baker’s salt?

No. Don’t assume that based on the type of product. Voedingscentrum says iodised baker’s salt isn’t compulsory in bread; for a specific spiced breakfast cake, check the ingredients on the packaging or ask the manufacturer which salt was used.