Who is this choice relevant to?

Shoppers comparing seeds and fibre

You want to see which types of seeds are listed in the ingredients and compare the fibre content per 100 g. Jumbo lists linseed, sunflower seeds and 6.1 g of fibre per 100 g for Tarwe Roggebrood Mehrkorn.

Shoppers checking allergens

You look beyond the bread’s name to check which grains it contains and what warnings appear on the label. For Tarwe Roggebrood Mehrkorn, Jumbo lists wheat, rye, oats and barley as allergens and states that the product may contain soya.

Shoppers choosing by store

You want to pick up a loaf as part of your usual shop. Albert Heijn lists Streeckgenoten Zonne rogge as a store product, so check availability at your branch before counting on it.

What should you look for when choosing?

First, check that the bread contains rye and the seeds you want. Then compare the nutritional information and check the label and availability at your store.

What to consider What should you check? Who is this most important for?
Seeds, fibre and type of bread Look for your preferred seeds and rye in the ingredients list. Compare the fibre content per 100 g in the nutrition table. If I’m specifically looking for seeds in rye bread, I want to see which seeds it contains and how much fibre the bread provides. Around 45% of shoppers put this check first.
Gluten and other allergens Check the current packaging to see which allergens the bread contains and whether there’s a ‘may contain’ warning. If I need to avoid certain grains or soya, the product name alone isn’t enough to assess the bread. For around 33% of shoppers, checking allergens is the top priority.
Availability Check the product status and whether the bread is available at your branch. I want to be able to buy the bread as part of my usual shop and choose another variety if necessary. Availability matters most to around 22% of shoppers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal seeded rye bread’

    On its own, a multigrain label doesn’t tell you which seeds are included, whether there’s any rye or how much fibre the bread contains.

    Check the ingredients list and nutrition information. To confirm a loaf is ‘wholemeal’, look for the description of the specific product rather than judging by the bread’s colour.

  • Relying on the product name for allergen information

    Rye contains gluten, and bread may also contain other gluten-containing grains. Jumbo also states that Tarwe Roggebrood Mehrkorn may contain soya.

    When buying, check the allergen information on the current packaging, including any ‘may contain’ warnings.

  • Assuming a store product will always be available

    Albert Heijn describes Streeckgenoten Zonne rogge as a store product. This means availability at your branch is an important part of your choice.

    Check with your branch and have an alternative in mind. A seeded multigrain loaf is only an alternative if rye bread specifically isn’t a must-have for you.

  • Assuming all rye bread contains iodised salt

    Jumbo lists iodised salt in the ingredients for Tarwe Roggebrood Mehrkorn. That listing doesn’t tell you anything about the ingredients of another loaf.

    If the type of salt used matters to you, check the ingredients list of the bread you’re buying.

Brands to consider

Jumbo huismerk

Jumbo Tarwe Roggebrood Mehrkorn is a wheat and rye bread with seeds listed in its ingredients.

  • The product information lists linseed, sunflower seeds, allergens and 6.1 g of fibre per 100 g.
  • This bread contains several gluten-containing grains, so don’t treat it as a rye-only product.

Streeckgenoten

Albert Heijn describes Zonne rogge as rye bread with sunflower seeds.

  • The product description names the seed you’re looking for.
  • Check the full ingredients list, nutrition information and availability in store.

ALDI Bakkersgoud

ALDI describes its luxury multigrain artisan loaf as a bread made with grains and seeds.

  • Worth considering if seeds matter more to you than specifically choosing rye bread.
  • Don’t treat this multigrain loaf as rye bread; check the ingredients and allergens on the packaging.

Brood van Soma

Jumbo lists several rye and rye-wheat breads from Brood van Soma in its range overview.

  • The varieties listed give you different types of bread to consider individually.
  • Don’t assume every variety contains seeds; check the ingredients of the loaf you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is seeded rye bread automatically wholemeal or high in fibre?

No. The presence of seeds alone doesn’t tell you whether a loaf is wholemeal or how much fibre it contains. Check the product description and compare the fibre content per 100 g; Jumbo lists 6.1 g per 100 g for Tarwe Roggebrood Mehrkorn.

Is seeded rye bread gluten-free?

No, rye is a gluten-containing grain. For Tarwe Roggebrood Mehrkorn, Jumbo also lists wheat, oats and barley as allergens and warns that the product may contain soya. Always check the current label for the bread you choose.

How should you store packaged seeded rye bread?

Follow the storage instructions on the packaging of the bread you buy. For Tarwe Roggebrood Mehrkorn, Jumbo says ‘store in a cool, dry, dark place’; instructions may differ for other products.

Can you assume rye bread contains iodised salt?

No. Check the ingredients list for the specific loaf. Jumbo lists iodised salt for Tarwe Roggebrood Mehrkorn, but this doesn’t automatically apply to other products.