Who this choice matters to

Canteen buyers comparing fibre content

You’re looking for a lunch bread with a clearly stated fibre content, so you compare the nutritional information for each product rather than relying on its colour or name.

Canteen managers providing allergen information

You may serve bread unpackaged and want to be able to tell customers which grains and other listed allergens are relevant to each product.

Lunch planners looking for seeds in the recipe

You’re choosing between bread with linseed and a variety with several seeds. With multigrain bread, you’ll also want to check whether the other grains suit your planned menu.

What should you consider when buying?

First decide which seeds and grains you want to offer. Then compare the nutritional information and the serving and storage instructions on each product’s label.

What to consider What to check when buying Who it’s most relevant to
Fibre and lunch portions Compare fibre per 100 g and consider how much bread you serve in each portion. When I buy bread for lunch, I want to be able to assess the fibre content of the portion we actually serve. For around 40% of consumers, this would be their top purchasing priority.
Allergens and serving Check the current ingredients and allergen information. If serving the bread unpackaged, record which cereals containing gluten are present. When I serve bread unpackaged, the allergen information needs to be available before purchase. For around 30% of consumers, this would be their top purchasing priority.
Seeds and recipe Look for the seeds you want in the ingredients list and check which other grains the bread contains. I want recognisable seeds in our lunch bread, but I also want to know whether I’m offering a rye product or a multigrain loaf. The recipe would be the top priority for around 20% of consumers.
Storage and salt Read the storage instructions for after opening and compare the salt content per 100 g. To manage canteen stock effectively, I want to know how to store an opened pack. For around 10% of consumers, this would be their top purchasing priority.

Common mistakes

  • Assuming dark or multigrain bread contains seeds

    A product can contain rye or several grains without any added seeds. Bolletje Fries Roggebrood is a seed-free alternative in this comparison, with no seeds listed as an addition; Jumbo Tarwe Roggebrood Mehrkorn does list linseed and sunflower seeds.

    Check that the seeds you want to offer are specifically listed in the ingredients, and look at the other grains too.

  • Offering rye bread as gluten-free

    According to the Netherlands Nutrition Centre, rye is a cereal containing gluten. So the name rye bread doesn’t mean that a product is suitable for a gluten-free menu.

    Keep any gluten-free options separate and check that the specific product is explicitly labelled as gluten-free.

  • Relying on the product name alone when serving bread unpackaged

    The Netherlands Food and Consumer Product Safety Authority says customers must be able to get allergen information about unpackaged food before buying it. For cereals containing gluten, it’s also important to specify which cereal is present.

    Keep the current ingredients and allergen information for every loaf you buy, and make it accessible when serving the bread.

  • Applying the same storage advice to all rye breads

    Storage instructions vary by product. For Bolletje Licht Volkoren Roggebrood, Jumbo says to seal the opened pack and store it in the fridge. This doesn’t tell you how to store other varieties.

    Include the instructions from the current packaging in your stock and serving procedures.

Brands to consider

TerraSana

TerraSana Roggebrood met Lijnzaad is an example of rye bread with one specifically named added seed.

  • The ingredients listed by Jumbo include coarsely ground rye grains and 5% linseed.
  • The product information lists rye and possible traces of milk, nuts, soya and sesame. Also check current availability and packaging.

Jumbo

Jumbo Tarwe Roggebrood Mehrkorn combines rye and wheat with brown linseed and sunflower seeds.

  • The product information lists 6.1 g of fibre per 100 g, giving you a useful basis for comparing this variety with other labels.
  • This isn’t rye-only bread: the recipe also contains wheat, oats and barley, as well as preservatives.

Bolletje

Bolletje Fries Roggebrood is a wholegrain rye option if added seeds aren’t a requirement.

  • Bolletje says this variety is made with wholegrain rye.
  • This variety doesn’t contain the added seeds you’re looking for. The manufacturer lists cereals containing gluten and possible traces of barley and oats.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Is seeded rye bread gluten-free?

No. Rye is a cereal containing gluten, according to the Netherlands Nutrition Centre. For a gluten-free menu, choose only products explicitly labelled as gluten-free and check the information for the specific product.

What allergen information is needed for unpackaged rye bread?

When serving bread unpackaged, allergen information must be available before purchase. According to the Netherlands Food and Consumer Product Safety Authority, it must be clear which cereal is present when it contains gluten. So check each loaf for rye, wheat, oats or barley, among other ingredients.

How do I compare the nutritional value of seeded rye bread?

Compare fibre and salt on the same basis, such as per 100 g, then consider the portion you plan to serve. The Netherlands Nutrition Centre provides general nutritional information for rye bread, but use the information for the specific variety when buying.

How should I store opened packs in the canteen?

Follow the storage advice on the packaging of the rye bread you buy. For Bolletje Licht Volkoren Roggebrood, Jumbo says to store the opened pack in a sealed container in the fridge; don’t apply this instruction to other products without checking first.