Who is this relevant to?

Breakfast lovers who want seeds in their bread

If you want seeds for extra texture, look beyond names such as multigrain or waldkorn. For example, PLUS lists linseed in Smaakt Roggebrood bio, while Lidl mentions sunflower seeds in its rye bread.

Breakfast lovers comparing nutritional values

If you add a sweet topping, you can compare wholemeal claims and fibre and sugars per 100 g. This helps you assess the bread itself, separately from the sweetness of the topping.

Shoppers with questions about allergens or iodine

Rye contains gluten; other varieties may also list wheat or nuts in their ingredients. Check the allergen information and look specifically for baker's salt or iodised salt on the label if you want to know whether it contains iodine. According to the Netherlands Nutrition Centre, bakers are not required to use baker's salt.

What should you look for when choosing?

Start with the type of seed if seeds are the reason you’re buying the bread. Then compare the nutritional information and check the allergens and salt on the pack you’re buying.

What to consider What to check when buying Who it matters to
Seeds and texture Look for a specific type of seed, such as linseed or sunflower seeds, in the ingredients list or product description. If you want the texture of seeds alongside a sweet topping, you’ll need bread that actually contains those seeds. Around 36% of consumers would make this their main consideration.
Wholemeal, fibre and sugars Check the wholemeal claim and compare fibre and sugars per 100 g; also factor in your chosen topping. If your topping is already sweet, you may mainly want to know what the bread itself adds to your breakfast. Around 29% of consumers would prioritise the wholemeal claim and these nutritional values.
Allergens and salt Read the allergen information and look separately for baker's salt or iodised salt if the type of salt matters to your choice. If you need to avoid certain ingredients or are checking the type of salt, don’t rely on the name of the bread. For around 21% of consumers, checking the label would be their first priority.
Availability and storage Check the current packaging in store and follow the storage advice for that product. You may simply want to find a pack whose ingredients you can check in store and which you can store as directed on the label. Around 14% of consumers would consider this the most important factor.

Common mistakes

  • Assuming a dark colour or the name multigrain means the bread contains seeds

    The name or colour of a loaf doesn’t tell you which seeds it contains, nor does it confirm that the bread is wholemeal. You could end up with a different texture or composition from what you had in mind.

    Look for the type of seed in the ingredients list and check the wholemeal claim separately. The Netherlands Nutrition Centre explains that a wholemeal claim on bread means it is made from 100% wholemeal flour.

  • Treating raisin and nut bread as seeded rye bread

    The Soma Rozijnen-Noten rye and wheat bread on PLUS's product page lists 14 g of sugars per 100 g and contains wheat, rye and hazelnuts, among other ingredients. So it isn’t a confirmed choice if you’re specifically looking for seeds in rye bread.

    When comparing a sweeter type of bread, check the values per 100 g and read the allergen information before deciding.

  • Assuming all rye bread contains baker's salt

    According to the Netherlands Nutrition Centre, bakers are not required to use baker's salt. So a bread’s origin or organic label is no substitute for checking the label.

    Look for baker's salt or iodised salt in the ingredients list. If you’re buying unwrapped bread, ask the baker which salt they use if it matters to your choice.

Brands to consider

These examples can help you distinguish between product names and labels; a brand name alone doesn’t confirm that a particular variety contains seeds.

Albert Heijn

The online range includes several types of rye bread, including AH Oberlander and AH Mehrkorn.

  • Albert Heijn lists the ingredients, allergens and nutritional values for AH Oberlander; the ingredients list includes iodised salt.
  • For another variety, check separately whether the ingredients list actually names any seeds.

Jumbo

Jumbo’s online range includes rye bread and rye and wheat bread.

  • The product information for Jumbo Tarwe Roggebrood Oberländer includes an ingredients list and nutritional values.
  • The words multigrain or rye and wheat don’t in themselves confirm that seeds are included; check the label of the variety you’ve chosen.

Lidl

Lidl describes a 500 g pack of rye bread with sunflower seeds and says it is available in store only.

  • The product description explicitly mentions sunflower seeds.
  • In store, check the ingredients, allergens and nutritional values on the pack before comparing this variety on that basis.

PLUS

As well as other rye breads, PLUS lists Smaakt Roggebrood bio with linseed.

  • The Smaakt product page lists 53% wholemeal cracked rye grains, 5% linseed, 11 g of fibre and 3.2 g of sugars per 100 g.
  • When buying, check the current label on the pack you’ve chosen; the composition given is for this Smaakt variety.

Dirk

Dirk’s online listings include Van Dijk's Fries roggebrood and Soma Oberlander.

  • These product names can help you look for a specific type of rye bread in store.
  • If you’re choosing based on seeds and nutritional values, use the ingredients list and nutritional information on the pack in question.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is seeded rye bread automatically wholemeal?

No, seeds don’t tell you whether the bread is wholemeal. Check both separately: according to the Netherlands Nutrition Centre, ‘wholemeal’ on bread means it is made from 100% wholemeal flour.

Is seeded rye bread gluten-free?

No, rye is a gluten-containing grain. Also read the allergen information for your chosen variety to check for other ingredients, such as wheat, sesame or nuts. The Netherlands Food and Consumer Product Safety Authority states that allergens must be listed on the label of prepacked products.

Does Dutch rye bread always contain iodised salt?

No, according to the Netherlands Nutrition Centre, bakers are not required to use baker's salt. Look for ‘baker's salt’ or ‘iodised salt’ on the label, or ask the baker which salt they use if you’re buying unwrapped bread.

What should I compare if I have a sweet topping on rye bread?

Compare the wholemeal claim and the fibre, sugars and salt per 100 g, and check the topping you add separately. PLUS lists 11 g of fibre and 3.2 g of sugars per 100 g for Smaakt Roggebrood bio with linseed; its product page for Soma Rozijnen-Noten rye and wheat bread lists 9.4 g of fibre and 14 g of sugars per 100 g.

How should I store packaged rye bread?

Follow the storage advice on the packaging for your product, including after opening. Instructions may vary by variety and packaging.