Who is this relevant to?

Breakfast shoppers comparing fibre

You want to know how much fibre the bread contains and whether it’s a wholemeal variety. Seeds on the packaging aren’t enough for you to make your choice.

Fans of seeds and texture

You’re specifically looking for sunflower seeds, linseed or other seeds, and want to see them in the ingredients list rather than relying on a name such as ‘multigrain’.

Label-conscious shoppers

You need to take things such as gluten, other allergens or salt into account when choosing. That’s why you check the packaging of the exact loaf you want to buy.

What should you look for?

Before your Sunday breakfast, decide what matters most: fibre and wholemeal ingredients, a clearly identifiable seed mix, or the allergen and salt information on the label.

What to look for What to check when buying Who it matters to
Fibre and wholemeal Compare fibre per 100 g and read the product name and ingredients to see which grains are wholemeal. If fibre is my breakfast priority, I want to compare loaves on the same basis rather than judging by their names alone. An estimated 45% of consumers give fibre and wholemeal ingredients top priority.
Seeds Look for the seeds you want in the ingredients list and check whether their percentage is stated. For the texture, I want to know which seeds are actually in the bread. Seeds are estimated to be the main reason for choosing a loaf for 33% of consumers.
Allergens and salt Read the allergen information and compare the salt content per 100 g in the nutritional information. If I need to avoid certain ingredients or keep an eye on salt, the label matters more than the seed mix. This check is the top priority for an estimated 22% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Voedingscentrum, multigrain bread contains at least three types of grain. The name alone doesn’t tell you whether the grains used are wholemeal.

    Read the product name and ingredients list separately, and compare the fibre content for the same amount of bread.

  • Assuming seeded rye bread is gluten-free

    According to the Voedingscentrum, rye is a gluten-containing grain. Bread made with several grains or seeds may also contain other relevant allergens.

    If you have an allergy or follow a gluten-free diet, check the ingredients, allergen information and any warnings on the packaging of the product you choose.

  • Assuming rye bread contains iodised salt

    A mention of iodised salt in one rye bread tells you nothing about the ingredients of another variety.

    If the type of salt matters to you, check the label of the specific loaf to see which salt it contains.

  • Treating an online product description as definitive

    Lidl presents its rye bread with sunflower seeds as a shop product. PLUS notes in its product information that ingredients and country of origin may change.

    Check the current packaging when you buy, especially if a particular seed or allergen statement is important to you.

Brands to consider

Albert Heijn

Albert Heijn’s rye bread range includes products such as Soma Waldkorn and AH Mehrkorn.

  • You can compare different rye bread varieties side by side.
  • Check the packaging of your chosen variety for its seeds, allergens and nutritional values.

Jumbo

Jumbo has a rye bread range that includes Tarwe Roggebrood Mehrkorn.

  • The ingredients for this Mehrkorn variety include brown linseed and sunflower seeds; Jumbo lists 6,1 g of fibre per 100 g.
  • The stated salt content of 1,15 g per 100 g and the ingredients apply to this variety, not to all Jumbo breads.

Lidl

Lidl lists a 500 g rye bread with sunflower seeds as a shop product.

  • Sunflower seeds are specifically mentioned for this rye bread variety.
  • If you’re choosing based on specific ingredients or nutritional values, check the packaging in store.

PLUS

PLUS lists several Soma breads, including Rheinländer brown rye-wheat bread.

  • For Rheinländer, PLUS lists 11% sunflower seeds, 5,7 g of fibre and 0,8 g of salt per 100 g.
  • Check the packaging you receive: PLUS says product information and country of origin may change.

Dirk

Dirk lists rye bread, as well as separate breads containing several grains or seeds.

  • Soma Waldkorn wheat-rye bread is among the bread varieties shown.
  • A farmhouse loaf with grains and seeds isn’t necessarily rye bread; check the product category and ingredients.

ALDI

ALDI lists rye bread and also describes bread with grains and seeds in its Bakkersgoud range.

  • You can check the ingredients of these types of bread if you’re looking for seeds.
  • Don’t assume that the rye bread shown contains seeds; check the packaging for that variety.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Does multigrain mean a loaf is wholemeal?

No, multigrain and wholemeal don’t mean the same thing. According to the Voedingscentrum, multigrain bread contains at least three types of grain. Check the product name and ingredients too, to see which of them are wholemeal.

Can I choose ordinary seeded rye bread if I need to eat gluten-free?

No, don’t assume that seeded rye bread is gluten-free: rye is a gluten-containing grain. If you follow a gluten-free diet, check that the specific product is explicitly labelled as gluten-free, and read the allergen information too.

Does rye bread always contain iodised salt?

Don’t assume that every rye bread uses the same type of salt. Jumbo lists iodised salt in the ingredients for Tarwe Roggebrood Mehrkorn; check the label for any other variety.

How should I store packaged rye bread with seeds?

Follow the storage instructions on the packaging you’ve chosen, including guidance for after opening. Jumbo and PLUS recommend storing the varieties mentioned in a cool, dry, dark place. Also check the best-before date on the product you buy.