Who are these choices relevant to?

Holidaymaker comparing fibre content

Wants to take rye bread along and compare the nutritional information per 100 g and per slice. Voedingscentrum gives 3.7 g of fibre per 45 g slice of dark rye bread; the figure for another product may differ.

Shopper looking for seeds

Wants the texture of seeds and looks beyond the colour or product name. According to Voedingscentrum, seeds are sometimes added to bread; they aren’t a standard ingredient in rye bread.

Traveller who checks the label carefully

Wants to know which allergen and storage information applies to their chosen pack before setting off. Product information from Jumbo and PLUS shows that rye products can differ in this respect.

What should you look for when choosing?

If seeds are the reason you’re choosing a particular loaf, start with the ingredients. Then compare the nutritional information and check that the packaging suits the way you’ll store the bread on holiday.

What to look at What should you check? Who is it important for?
Fibre Compare fibre per 100 g; also check the weight per slice when comparing portions. When I take rye bread for my holiday lunch, I want to compare the fibre content without mixing up slices of different sizes. For around 44% of consumers, comparing fibre is their main concern when buying.
Seeds Look for the seeds you want in the ingredients list; don’t rely on the name ‘multigrain’ alone. I’m specifically looking for the texture of seeds, so I want to know before buying whether they’re actually in the rye bread. This texture is a priority for around 33% of consumers.
Labelling and storage Check the allergen information, salt content per 100 g, and instructions for storage and use after opening. When travelling, I want to be able to check whether the ingredients are suitable for me and how to store the bread. For around 23% of consumers, checking the label is the most important factor.

Common mistakes

  • Assuming dark or multigrain bread contains seeds

    A dark colour or a name referring to several types of grain doesn’t confirm that seeds have been added. According to Voedingscentrum, these ingredients may be included in bread, but it varies by product.

    Check the ingredients list for the seeds you want to try.

  • Comparing fibre per slice without checking the slice weight

    Fibre per slice tells you less about the difference between two breads if the slices don’t weigh the same. Voedingscentrum’s figure for dark rye bread is based on a 45 g slice.

    Compare products per 100 g first, then use the slice weight to work out your portion.

  • Relying only on the online product name for allergen information

    Information from Jumbo and PLUS lists ingredients such as wheat, cereals containing gluten or nuts for various rye products. The name ‘rye bread’ doesn’t tell you which warnings apply to the variety you’ve chosen.

    Before buying, check the ingredients and allergen information on the current packaging.

  • Overlooking storage instructions for after opening

    Instructions for storing an unopened pack don’t necessarily apply once it’s been opened. This matters if you’ll be taking the bread with you for several days.

    Check the storage method and instructions for use after opening on the packaging.

Brands to compare

Brood van Soma

The Schwarzbrot variety listed by PLUS gives you a specific label to use when assessing rye bread’s ingredients and nutritional value.

  • For this Schwarzbrot variety, PLUS lists 9.3 g of fibre per 100 g, with ingredients including wholemeal rye flour and cracked rye.
  • These ingredients don’t confirm that seeds have been added. Also check the packaging for information about cereals containing gluten and the possible presence of nuts.

Jumbo

Jumbo Tarwe Roggebrood Oberländer is a rye and wheat variety whose ingredients and nutritional information you can compare.

  • For Oberländer, Jumbo lists 5.7 g of fibre and 1.13 g of salt per 100 g.
  • The listed ingredients don’t confirm that seeds have been added. Check the allergen information on the packaging for this variety, too.

Van Dijk's

Jumbo lists Van Dijk's Ambachtelijk Fries Roggebrood as a 500 g variety.

  • If seeds or allergens influence your choice, check the ingredients and allergen information on the specific pack.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does multigrain bread always contain seeds?

No. ‘Multigrain’ refers to several types of grain, not added seeds. According to Voedingscentrum, seeds may be added to bread; check the ingredients list for the product you’ve chosen.

Can I assume that rye bread is gluten-free?

No. The rye products described by Jumbo and PLUS list cereals containing gluten. Check the allergen information on the current packaging of the product you’re considering.

How should I store rye bread on a summer holiday?

Follow the instructions on the pack you’ve chosen, including those for after opening. The product information described recommends storing it in a cool, dry, dark place. Before setting off, check that you can take the bread with you under the stated conditions.