Which option is right for you?

For fans of texture with savoury toppings

If you eat bread with cheese, eggs, fish or a vegetable spread and want to taste seeds or kernels, check the ingredients list to see which varieties have been added. The term ‘multigrain’ alone won’t tell you that.

For shoppers comparing wholemeal content and fibre

If the ingredients matter more to you than extra seeds, start by checking the wholemeal claim, then compare the fibre per 100 g. According to the Voedingscentrum, the ‘wholemeal’ claim on bread is a more meaningful guide for this choice than a dark colour.

For people who need to check allergens

Rye contains gluten. Wheat, sesame and statements about the possible presence of other allergens may also affect your choice. So check the allergen information for the bread you’re actually buying.

What should you look for when choosing?

For a savoury breakfast, first decide whether you’re looking for seed texture, a wholemeal rye base or a product that meets specific gluten or other allergen requirements. Then compare the ingredients and nutritional information of the products themselves.

Multigrain bread with seeds

A good fit when: You want the texture of linseeds or sunflower seeds with savoury toppings.

Consider: ‘Multigrain’ doesn’t automatically mean ‘wholemeal’. Check each claim separately.

Wholemeal rye bread

A good fit when: A wholemeal rye base matters more to you than extra seeds.

Consider: Wholemeal rye bread doesn’t have to contain added seeds, and it isn’t gluten-free because it contains rye.

Gluten-free seeded bread

A good fit when: You need bread labelled gluten-free but still want seeds.

Consider: It isn’t rye bread; check the label for other allergens too.

What to look for What to check when buying Who it matters to
Wholemeal content and fibre Look for the ‘wholemeal’ claim and compare fibre per 100 g. For my savoury breakfast, I mainly want to know what the bread is made of, rather than judge it by its colour. Wholemeal content and fibre would be the first purchasing priority for around 46% of consumers.
Seeds and kernels Check which seeds have been added and whether the ingredients list confirms the rye base you want. With cheese or a vegetable spread, I’m looking for the texture of seeds in my bread. Seeds and kernels would matter most to around 36% of consumers.
Allergens and salt Read the current allergen information; compare salt per 100 g, taking your toppings into account too. Before choosing, I need to know whether gluten or other allergens rule out a product, or how much salt my breakfast contains. This kind of restriction would be the main consideration for around 18% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Voedingscentrum, multigrain bread contains at least three types of grain. That doesn’t, in itself, mean the bread is wholemeal.

    Look for the wholemeal claim separately, then compare the ingredients and fibre per 100 g.

  • Judging by the seeds on the outside alone

    Seeded bread may contain sesame, while rye bread contains grains that contain gluten. A product may also carry warnings about possible traces of other allergens.

    Before buying, read the current ingredients and allergen information, even if the product name sounds familiar.

  • Forgetting about the salt in savoury toppings

    Both bread and toppings contribute salt. Jumbo lists 1,15 g of salt per 100 g of bread for its Tarwe Roggebrood Mehrkorn; that figure doesn’t describe the whole breakfast.

    Compare breads per 100 g and check the nutritional information for toppings such as cheese, cold meats or spreads too.

  • Assuming gluten-free seeded bread is the same as rye bread

    Gluten-free seeded bread has a different composition and doesn’t use rye as its base. So it won’t necessarily replace the flavour or ingredients of rye bread.

    Choose deliberately between a rye base and an alternative labelled gluten-free; check that alternative for other allergens too.

Brands and product ranges compared

Jumbo

Jumbo Tarwe Roggebrood Mehrkorn is a specific example for anyone looking for rye and added seeds in one loaf.

  • For this variety, Jumbo lists linseeds, sunflower seeds and rye, as well as 6,1 g of fibre per 100 g.
  • This variety contains grains that contain gluten. Also compare the listed 1,15 g of salt per 100 g with other breads you’re considering.

Brood van Soma

Limburgs Volkoren Roggebrood is worth comparing when wholemeal rye matters more than extra seeds.

  • The product information at Jumbo lists 42% wholemeal rye flour, 32% sourdough and 5,3 g of fibre per 100 g.
  • This variety doesn’t list any extra seeds, contains rye and wheat, and may contain hazelnuts.

Albert Heijn

Albert Heijn’s rye bread range includes several types, including AH Mehrkorn.

  • The range lets you compare a multigrain variety with other types of rye bread.
  • AH Bio 100% Rogge Sesam is crispbread, not soft rye bread; don’t use it as a like-for-like comparison if you’re looking for a particular bread texture.

Bolletje

Bolletje Fries Roggebrood is a traditional type of rye bread to compare with multigrain seeded bread.

  • Jumbo lists Bolletje Fries Roggebrood in its rye bread range.
  • Check the ingredients and nutritional information on the pack you choose before comparing it as a seeded or wholemeal option.

Schär

Pure & Active is seeded bread labelled gluten-free, for anyone looking for an alternative to standard rye bread.

  • The product information at Albert Heijn lists 42% seeds.
  • It isn’t rye bread. It contains oats and may also contain sesame, nuts, peanuts, mustard and lupin; check the current label.

Rye bread at Joybuy

This rye bread suits a breakfast where a rye base matters more than extra seed texture. If you’re specifically looking for added seeds, check the ingredients of another bread to make sure it contains them.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

An option if you’re looking for rye bread to go with savoury toppings and don’t need added seeds.

The listed ingredients don’t include added seeds. Check the wholemeal claim and current allergen information on the pack; standard rye bread isn’t gluten-free because it contains rye.

View at Joybuy

Frequently asked questions

Is multigrain rye bread automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ means the bread uses at least three types of grain, while the separate ‘wholemeal’ claim indicates that it’s made from wholemeal flour. Check for both claims on the pack you choose.

Is standard rye bread suitable for people with coeliac disease?

No. As the Voedingscentrum explains, standard rye bread contains rye and therefore gluten. Look for a product explicitly labelled gluten-free, and check the current label for other allergens too.

Which allergens should I check in seeded rye bread?

Check for grains that contain gluten, any seeds such as sesame, and warnings about other allergens for the specific bread. According to the Netherlands Food and Consumer Product Safety Authority, pre-packed products must include allergen information on the label.

How can I tell whether rye bread contains iodised salt?

Look for ‘iodised salt’ in the ingredients list for the specific product. For example, the product information at Jumbo lists this ingredient for Jumbo Tarwe Roggebrood Mehrkorn and Brood van Soma Limburgs Volkoren Roggebrood; don’t assume it from the type of bread alone.