Who is this choice relevant to?

Stocking up with freezer space

You buy several packs at once and want to use the rolls as and when you need them. In that case, the storage instructions and the space you have for keeping individual portions matter.

Comparing seeds and fibre

You’re looking for a roll that names the seeds it contains, and you also want to compare the fibre content in the nutritional information. The word ‘multigrain’ alone doesn’t tell you whether a roll is wholegrain.

Checking for allergens

You need a gluten-free product or information about specific allergens. The product name alone isn’t enough: even with a seeded roll, the latest label should guide your choice.

What should you look for when stocking up?

First, check which ingredients and allergens matter for your choice. Then compare the seeds, pack size and storage instructions before buying several packs.

What to consider What to check before buying Who it matters to
Storage and portioning Check the use-by date, storage instructions and number of rolls per pack. Make sure freezing or baking from frozen, as directed on the pack, fits your plans. If I’m buying for several meals, I only want to use the rolls I need, without leaving the rest for too long. For around 42% of consumers, storing food in portions is a top priority.
Seeds, wholegrain and fibre Check which seeds are listed in the ingredients. Look specifically for the word ‘wholegrain’ if that’s what you want, and compare the fibre content per 100 g or per portion. I like choosing a seeded roll, but I don’t want to assume it’s wholegrain just because it says ‘multigrain’. For around 33% of consumers, this is their top priority when choosing a product.
Ingredients and allergens For packaged rolls, check the latest ingredients list and allergen information. If you’re buying unpackaged rolls, ask about allergens before you buy. If I need to avoid certain ingredients, I also want to know which other allergens are listed on a product labelled gluten-free. This check comes first for around 25% of consumers.

Common mistakes

  • Assuming multigrain means wholegrain

    The word ‘multigrain’ doesn’t confirm that a roll is wholegrain. It also doesn’t tell you how much fibre a particular roll contains.

    Look for the word ‘wholegrain’ if that’s what you want, then compare the fibre content in the nutritional information per 100 g or per portion.

  • Buying more without a storage plan

    A large pack of rolls won’t always fit in your freezer or suit the times you plan to eat them.

    Check the instructions on the pack and consider buying one pack first to see whether the portion size and preparation suit your household.

    Rolls that you don’t use in time or store properly can dry out or go mouldy.

  • Relying on the name to check for allergens

    ‘Seeded’ doesn’t tell you which allergens a roll contains. A gluten-free label doesn’t tell you which other ingredients may be relevant either.

    For packaged products, read the latest allergen information. If you’re buying unpackaged rolls, ask about allergens before you buy.

  • Assuming every roll contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So a roll isn’t necessarily a source of iodine from this type of salt.

    Check the ingredients list on packaged bread, or ask which salt has been used in unpackaged bread if this matters for your purchase.

Brands to consider

Jumbo

Jumbo sells a pack of 4 Multiseed Rolls, weighing 300 g in total.

  • The product name clearly identifies the rolls as containing multiple seeds. Jumbo describes this product as a source of fibre.
  • Check the pack for storage instructions and allergen information before buying several packs.

PLUS

PLUS sells Multigrain Rolls as bake-at-home bread, as well as a product called Gluten-Free Multiseed Rolls.

  • PLUS describes its regular multigrain rolls as long-life bake-at-home bread. The gluten-free multiseed version comes in packs of 2.
  • ‘Multigrain’ doesn’t confirm a specific seed mix or that the rolls are wholegrain. For the gluten-free version, check the label for other allergens too.

Dirk

Dirk sells 1 de Beste Rustic Multigrain Rolls in packs of 4.

  • The number of rolls per pack is clear, which helps when planning a small stock-up.
  • The ‘multigrain’ label doesn’t confirm that these rolls contain a specific seed mix or are wholegrain.

Albert Heijn

Albert Heijn sells organic multigrain rolls, among other products.

  • The multigrain version gives you a product to compare in terms of ingredients and nutritional information.
  • Albert Heijn notes that ingredients, nutritional values and allergy information can change. Check the latest pack; the name doesn’t confirm a specific seed mix.

Lidl

The Lidl product information in question relates to a white roll.

  • You can check the ingredients and allergen information for this product to help you choose from the range of rolls.
  • This white roll isn’t a confirmed option if you’re specifically looking for seeds. Check the description of the product you’re buying.

ALDI

The ALDI product information in question describes a single white roll.

  • Buying rolls individually lets you choose the number you want.
  • This white roll’s description doesn’t indicate that it’s a multiseed option. Check a separate product for seeds and storage instructions.

Joybuy products

Related products coming soon.

Frequently asked questions

How long can I freeze rolls that I’ve bought to stock up?

Follow the storage and freezing instructions for the rolls you buy. You can’t automatically apply the guidance for another type of bread to your rolls, so check the pack before stocking up on several.

Is a multigrain roll automatically wholegrain?

No. According to the Netherlands Nutrition Centre, the word ‘multigrain’ on its own doesn’t mean that bread is wholegrain. Look specifically for the word ‘wholegrain’ if that’s what you want, and use the nutritional information to compare fibre between products.

Do I need to check for allergens in seeded rolls?

Yes. Check the allergen information for the specific product; the presence of seeds doesn’t give you the full picture. The Netherlands Food and Consumer Product Safety Authority explains which allergens must be listed on the labels of packaged foods. If you’re buying unpackaged rolls, ask for this information before you buy.

Do all Dutch rolls contain iodine from baker’s salt?

No, don’t assume that every roll does. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask which salt has been used if this matters for your choice.