Who is this choice relevant to?

Holidaymakers comparing wholemeal and fibre content

You’re looking for rolls for breakfast or lunch and want to know what ‘multigrain’ really means. Check whether they’re labelled wholemeal, then look at the ingredients and fibre content per 100 g. According to the Netherlands Nutrition Centre, visible seeds and a multigrain name don’t, by themselves, mean that bread is wholemeal.

Travellers who need to avoid gluten or sesame

You’re choosing rolls for someone with a dietary restriction, so you need to check the ingredients and allergens for each variety. PLUS’s regular multigrain rolls contain cereals containing gluten, while its gluten-free multiseed rolls contain sesame.

Small groups with limited storage space

You want to spread the rolls across several meals without opening too many at once. Before buying, check the preparation instructions, the equipment available and the storage advice on the packaging. For opened part-baked rolls, the Netherlands Nutrition Centre’s Storage Guide also provides freezing advice.

What should you look for when choosing?

First decide which feature matters most for your stay, then check the details on the specific packaging.

What to consider What to check before buying Who it matters to
Wholemeal and fibre Check whether the rolls are labelled wholemeal and compare the ingredients and fibre content per 100 g. According to the Netherlands Nutrition Centre, ‘multigrain’ doesn’t mean the same as ‘wholemeal’. For breakfast at the holiday home, I want to know how much wholemeal flour and fibre a roll contains, rather than judging it by its seed topping. Around 42% of consumers say this is their top priority when buying.
Gluten and allergens Read the ingredients, allergen information and any ‘may contain’ warning for the variety you’ve chosen. If I’m buying for someone who needs to avoid gluten or sesame, I need to know whether this particular roll is suitable. Around 33% of consumers put this check first.
Preparation and storage Before buying, check how many rolls are in the pack, the preparation instructions, the equipment available and the storage advice before and after opening. For a small group, I want to be able to bake just enough for each meal and store the rest appropriately. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Assuming seeds mean the roll is wholemeal

    A roll topped with seeds or made with several types of grain isn’t automatically wholemeal. The Netherlands Nutrition Centre distinguishes between the terms ‘multigrain’ and ‘wholemeal’.

    Read the product name and ingredients list. If fibre matters to you, compare the nutritional information per 100 g too.

  • Not checking for sesame when a product is labelled ‘gluten-free’

    According to the product information, PLUS’s gluten-free multiseed rolls contain sesame. PLUS says its regular multigrain variety may contain soya, milk and sesame.

    Check the full allergen information on the packaging every time you buy, including any warnings about possible traces.

  • Taking more fresh rolls than you need

    If you’re staying with a small group, opened or fresh rolls may be left over before you get round to eating them.

    Count the breakfasts and lunches you’ve planned, choose a suitable pack size and follow the product’s storage advice for any leftovers.

Brands compared

These brands offer different types of rolls. Check each product to make sure its seeds, preparation method and ingredients suit your stay.

Albert Heijn

Albert Heijn’s in-store range includes a wholemeal roll and an organic sourdough multiseed roll.

  • Fresh rolls are a good option if you want to eat them as soon as you arrive, without baking them.
  • The varieties mentioned are listed as in-store only. Check the range and label at your chosen branch.

Jumbo

Jumbo offers a part-baked multiseed roll in a pack of four weighing 300 g, alongside other rolls.

  • The stated pack size can help you plan meals at your holiday home.
  • Check the current ingredients, allergens and preparation instructions for the specific multiseed variety.

PLUS

PLUS lists both regular multigrain rolls and gluten-free multiseed rolls, with separate product information for each.

  • According to PLUS, its regular multigrain rolls contain 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • The regular variety contains cereals containing gluten and may contain soya, milk and sesame. The gluten-free multiseed variety contains sesame.

Dirk

Dirk offers 1 de Beste multigrain rolls in a pack of four weighing 300 g.

  • The number of rolls and pack size are useful when planning breakfast for a group.
  • Before buying, read the label if the wholemeal flour content, fibre or allergens are important to your choice.

Lidl

Lidl offers a white roll in its shops.

  • A white roll is an alternative if seeds aren’t a must-have.
  • If you’re specifically looking for seeded rolls, check the range and product information at your local shop.

ALDI

ALDI offers white rolls individually.

  • Buying rolls individually can work well if you only need a few and a white roll will do.
  • To find a seeded roll, check the local range and the label of any suitable variety.

Joybuy products related to this topic

Related products will be available soon.

Frequently asked questions

Is a multigrain roll wholemeal too?

No, not necessarily. According to the Netherlands Nutrition Centre, ‘multigrain’ means bread made with at least three different types of grain, while ‘wholemeal’ has a different meaning. Check the product description and ingredients for the roll you’re planning to buy.

Can a gluten-free multiseed roll contain sesame?

Yes. According to PLUS, its gluten-free multiseed rolls contain sesame seeds. If you need to avoid sesame, check the ingredients and allergen information on every pack; the term ‘gluten-free’ doesn’t tell you whether a product contains sesame.

How should I store opened part-baked rolls during my stay?

First, follow the storage advice on the packaging. The Netherlands Nutrition Centre’s Storage Guide recommends keeping opened part-baked rolls in the fridge for 2–4 days or in the freezer for 1–3 months. For an unopened pack, check the use-by date and follow the relevant storage instructions.

Does every roll contain iodised salt?

You can’t tell from the type of product alone. According to PLUS, its regular multigrain rolls contain iodised salt. For other rolls, check the ingredients list on the specific pack.