Who might be interested in these rolls?

Shoppers comparing pack sizes

You want to know how many rolls you’ll get, so you compare both the number of rolls and the net weight. This lets you compare packs of different sizes on a like-for-like basis.

Shoppers looking for wholemeal flour and seeds

You don’t just want to see ‘multigrain’ on the label; you also want to check which wholemeal flour and seeds are actually listed in the ingredients.

Shoppers who bake at home or check allergens

You check whether the cooking instructions suit your oven or air fryer, and read the current allergen information on the packaging before buying.

What should you look for when choosing?

First decide which feature matters most to you. Then check the other details on the label: for example, a suitable pack size doesn’t tell you which seeds are included or how to prepare the rolls.

What to consider What to check Who is this most important for?
Quantity per pack Compare the net weight and number of rolls in similar products. I want to know how many rolls are in a pack, even when packs look roughly the same size. For around 27% of consumers, the quantity per pack comes first.
Wholemeal flour Look for ‘wholemeal’ in the product name and check the ingredients to see what proportion is wholemeal flour. If I’m specifically looking for a roll made with wholemeal flour, ‘multigrain’ on its own isn’t clear enough. Around 33% of consumers say that verifiable ingredients are their top priority.
Seeds and texture Check whether a specific seed is listed in the ingredients or explicitly mentioned in the product description. For a seeded roll, I want to be able to see which seeds it contains; the word ‘multigrain’ doesn’t tell me that. For around 20% of consumers, clearly listed seeds come first.
Preparation and allergens Read the preparation instructions and check the ingredients, allergens and any ‘may contain’ statements on the current packaging. I need to be able to bake the rolls at home using my equipment, and if I have an allergy, I need to be able to rely on the packaging information. For around 20% of consumers, these checks are their main concern.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    According to the Voedingscentrum, ‘multigrain’ refers to the types of grain used. The term doesn’t confirm that a roll is made with wholemeal flour.

    Look for the word ‘wholemeal’ and check the ingredients if the proportion of wholemeal flour matters to you.

  • Assuming seeds or the product shape from the name

    A multigrain roll doesn’t have to list any specific seeds. Conversely, ALDI’s multigrain mini rolls with grains and seeds are described as mini rolls, not pistolets.

    Check the ingredients and product shape for each pack. If you have an allergy, also read the allergen information and any ‘may contain’ statements.

Brands and places to shop

PLUS

PLUS sells multigrain rolls that you can bake at home.

  • PLUS lists 56% wholemeal wheat flour and linseed for these rolls, with instructions for the oven and air fryer.
  • If you have an allergy, check the current label: the product information lists wheat, rye, barley and oats, and says it may contain soya, milk and sesame.

Dirk

At Dirk, 1 de Beste multigrain rolls come in a pack of four.

  • According to Dirk, the pack contains four rolls for baking at home, with a combined net weight of 300 g.
  • If seeds or a specific proportion of wholemeal flour are important to you, check the ingredients on the packaging.

ALDI

ALDI describes its multigrain mini rolls with grains and seeds as a different type of roll.

  • The product description mentions grains and seeds and says the pack contains six rolls.
  • These are mini rolls, not pistolets. Check the packaging if you’re looking for a particular type of wholemeal flour or seed.

Albert Heijn

Albert Heijn lists products including AH Sourdough brown multiseed rolls and AH Organic multigrain rolls.

  • The different product names make it easier to look specifically for a multiseed or multigrain option.
  • Albert Heijn points out that ingredients, nutritional values and allergen information can change. Use the current packaging to guide your choice.

Lidl

Lidl describes a range of bread baked in store.

  • This is an option if you’re looking for a roll to take away and eat straight away.
  • Ask about the ingredients and allergens in a specific roll; the general description of freshly baked bread doesn’t tell you which rolls contain seeds.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Is a multigrain roll automatically wholemeal?

No. According to the Voedingscentrum, ‘multigrain’ means that at least three types of grain have been used; on its own, it says nothing about whether the ingredients are entirely wholemeal. Check the product name and ingredients if wholemeal flour is important to you.

How do you bake PLUS multigrain rolls?

PLUS recommends baking these rolls for 8–10 minutes in a preheated oven at 220 °C, or for 4 minutes in a preheated air fryer at 200 °C. Follow the instructions on the pack you buy.

What should you check before buying rolls if you have an allergy?

Read the ingredients, allergens and any ‘may contain’ statements on the current packaging for the specific product. The product information for PLUS multigrain rolls lists cereals containing gluten and says they may contain soya, milk and sesame; don’t assume that other rolls have the same ingredients.