Who are these rolls for?

Brunch lovers who care about wholemeal and fibre

A dark colour or the word ‘multigrain’ isn’t enough for you. You want the packaging to tell you whether a roll is wholemeal and how much fibre it contains per 100 g.

Fans of seeds and grains

You’re looking for a roll with particular seeds for your Easter brunch. The ingredients list helps you choose between options such as linseed, poppy seeds and sunflower seeds; the preparation instructions tell you when you can bake the rolls.

Brunch lovers who need to check allergens

You want to know in advance whether a roll suits your guests’ dietary requirements. Check the current ingredients, allergens and any ‘may contain’ statements; even a product labelled gluten-free may contain other allergens.

What should you look for when choosing?

First decide what matters most for your Easter brunch, then compare the packaging and preparation instructions for rolls that meet your needs.

What to look for What to check when buying Who it matters most to
Wholemeal and fibre Look for the ‘wholemeal’ label and compare fibre per 100 g, rather than relying on the colour or the word ‘multigrain’. If wholemeal flour is the deciding factor for me, I want to be able to confirm that on the packaging. This is the top priority for around 36% of consumers.
Seeds and grains Check which seeds and grains are listed in the ingredients; also check the baking instructions. For brunch, I’m mainly looking for a roll with the seeds I like to serve. This is the top priority for around 29% of consumers.
Allergens Check the ingredients, allergens and any ‘may contain’ statements. If gluten-free is essential, look for an explicit gluten-free label and check for other allergens too. If a guest needs to avoid certain ingredients, I need to be able to check before buying whether the roll is suitable. This is the main concern for around 21% of consumers.
Quantity and planning Compare the number of rolls in each pack and read the preparation and storage instructions, especially for frozen rolls. I want to serve enough rolls at once without leaving defrosting or baking until too late. This matters most to around 14% of consumers.

Common mistakes

  • Assuming multigrain means wholemeal

    According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. That doesn’t tell you whether a roll is made entirely from wholemeal flour.

    Look for the ‘wholemeal’ label, read the ingredients list and compare fibre per 100 g if that matters to your choice.

  • Forgetting about allergens in seeded rolls

    A seeded roll may also contain cereals containing gluten or sesame. And a gluten-free label doesn’t mean that all other allergens are absent.

    For each guest, check the current ingredients and allergens, along with any warning that other allergens may be present.

  • Assuming every roll contains iodised salt

    The Netherlands Nutrition Centre says that bread in the Netherlands does not have to be made with baker’s salt. So the amount of iodine from salt varies from product to product.

    Look for baker’s salt or iodised salt in the ingredients list. If you’re buying unpackaged bread, ask the baker if needed.

  • Leaving the preparation instructions until brunch day

    Baking times vary from one roll to another. The Jumbo Diepvries Pistolets Wit included in this comparison must not be refrozen after defrosting.

    Plan the number of rolls and when to defrost them around serving time, and follow the instructions on the packaging you choose.

Brands to compare

Albert Heijn

Offers, among other options, a wholemeal roll and a brown multigrain sourdough roll: two different starting points for comparing wholemeal flour and seeds.

  • The AH Pistolet volkoren lists 100% wholemeal flour and 7,1 g of fibre per 100 g.
  • The AH Desem pistolet bruin meergranen contains, among other ingredients, linseed and sunflower seeds, but ‘multigrain’ doesn’t automatically mean it’s entirely wholemeal. Check the current packaging.

Jumbo

Offers seeded rolls and frozen options, so it’s worth checking both the ingredients and the preparation instructions.

  • The Jumbo Pistolet Meerzaden lists brown and golden linseed and poppy seeds; the stated oven time is 10–12 minutes at 200 °C.
  • Check the allergen information for this seeded roll, including wheat and barley and the possibility of sesame being present. The frozen rolls included in this comparison have separate instructions for after defrosting.

PLUS

Offers multigrain and sourdough options, as well as a separate gluten-free seeded roll. Compare each product based on its own ingredients and nutritional information.

  • The PLUS multigrain rolls list 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • The gluten-free seeded option included in this comparison contains sesame and lists 2,7 g of fibre per 100 g. Gluten-free ingredients and a comparable fibre content are therefore separate things to consider.

Dirk

Offers a rustic multigrain roll in a pack of four, making it easier to work out how many you’ll need for brunch.

  • The pack described contains four rolls with a total weight of 300 g.
  • Check the current packaging to see which seeds and allergens the rolls you choose contain.

Aldi

Offers individual white rolls as an alternative if seeded rolls aren’t your main priority.

  • Buying rolls individually lets you choose the number you need for brunch.
  • The white roll described isn’t a confirmed choice for anyone specifically looking for seeds or wholemeal flour; check the packaging.

Lidl

Offers white bake-at-home rolls in a 700 g pack for anyone who wants to finish baking them at home.

  • The rolls described are intended to be baked at home.
  • Without checking the ingredients, white bake-at-home rolls aren’t a suitable choice for anyone specifically looking for seeds or wholemeal flour.

Rolls on Joybuy

Related products coming soon.

Frequently asked questions

Is a multigrain roll always wholemeal?

No. According to the Netherlands Nutrition Centre, ‘multigrain’ means that bread contains at least three types of grain; it doesn’t mean that all the flour used is wholemeal. Look for the ‘wholemeal’ label and check the ingredients if that’s a deciding factor for you.

Can I serve a seeded roll to someone who eats gluten-free?

Only if the product is explicitly labelled gluten-free and its other ingredients and allergens are also suitable for that person. A seeded roll may contain cereals containing gluten; for example, the PLUS gluten-free seeded roll included in this comparison contains sesame.

Does bread in the Netherlands always contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt is not compulsory. Check the ingredients list for baker’s salt or iodised salt, or ask if you’re buying unpackaged bread.

Can I refreeze defrosted frozen rolls?

Not in the case of the Jumbo Diepvries Pistolets Wit included in this comparison: according to Jumbo, these must not be refrozen after defrosting and should be prepared and eaten within 24 hours. For other products, follow the instructions on the packaging.

What if the oven is already in use during Easter brunch?

Check whether the rolls you choose can also be cooked in an air fryer. For the PLUS multigrain rolls included in this comparison, PLUS gives a cooking time of 4 minutes at 200 °C in an air fryer, compared with 8–10 minutes at 220 °C in the oven. Follow the instructions for other varieties.