Which option is right for you?

For anyone looking for extra texture

Want the rolls to add texture alongside dips, cheese or spreads? A product explicitly labelled ‘multiseed’ is a more targeted place to start than a white roll. Check the ingredients for the exact mix.

For hosts who care about the type of bread

Would you rather serve brown or wholemeal bread than white? Check the stated type of bread and the nutritional information, as the word ‘multigrain’ alone doesn’t confirm that a roll is wholemeal.

For hosts catering for dietary needs or allergies

Are you buying rolls for guests who need to avoid gluten or other allergens? Check the latest allergen information for each product. The Netherlands Food and Consumer Product Safety Authority says this information is provided on the label of prepacked foods.

What should you look for when choosing?

First decide what matters most for your drinks party: seeds, the type of bread, dietary suitability or preparation. Then use the product name as a starting point and check the details on the packaging.

What to considerWhat should you check?Who is this most important for?
Seeds and texture Look for ‘multiseed’ and check which ingredients are listed on the packaging. If I’m serving dips and spreads, I want the rolls to add texture too. This is the top priority for around 27% of consumers.
Type of bread and fibre Check whether the bread is white, brown or wholemeal, and compare the fibre per 100 g if needed. If I’d rather not serve a white bread base, I want to know what type of bread I’m buying. Around 20% of consumers say this is their top priority.
Allergens and dietary requirements Read the allergen information; check any gluten-free claim separately from information about other allergens. If a guest has an allergy or gluten-free dietary requirements, I need to be able to check the ingredients in the rolls I’ve chosen. This is the top priority for around 27% of consumers.
Preparation and planning Check the preparation instructions, the number of rolls and whether they need to go in the oven. If the oven will already be in use during the drinks party, I want to know in advance how much preparation the rolls need. This is the top priority for around 26% of consumers.

Common mistakes

  • Assuming ‘multigrain’ means ‘wholemeal’

    The word ‘multigrain’ doesn’t tell you whether the bread is wholemeal. If you’re choosing based on the type of bread, you could end up with a different product from the one you intended.

    Check the type of bread and the ingredients on the packaging. The Netherlands Nutrition Centre distinguishes between white, brown and wholemeal bread when offering advice on choosing bread.

  • Relying on visible seeds when checking for an allergy

    You can’t tell all the ingredients or relevant allergens just by looking at the outside of a roll.

    For prepacked rolls, read the current label, including any warnings. For unpackaged rolls, ask about allergen information before buying, as advised by the Netherlands Food and Consumer Product Safety Authority.

  • Leaving baking until the last minute

    Part-baked rolls need oven space and time. For PLUS Pistolets meergranen, for example, PLUS specifies a preheated oven at 220 °C and a baking time of 8–10 minutes; other products may have different instructions.

    Read the preparation instructions on the packaging you’ve chosen before deciding when to serve the rolls.

Brands to consider

Albert Heijn

Albert Heijn sells products including AH Biologisch Meergranen pistolets and AH Desem pistolet bruin meergranen.

  • Worth considering if you’re looking for a multigrain or brown roll.
  • Albert Heijn notes that product information can change. Check the current packaging for ingredients and allergen information.

Jumbo

Jumbo sells a Pistolet Meerzaden in a pack of four.

  • The ‘multiseed’ label is a useful starting point if seeds are your main priority.
  • Check the packaging to see which seeds and allergens are listed for this product.

PLUS

PLUS sells both regular multigrain rolls and separately labelled gluten-free multiseed rolls.

  • The product names make it easier to search for these different types.
  • Don’t treat the regular and gluten-free versions as interchangeable; check the dietary and allergen information on each pack.

Dirk

Dirk sells products including 1 de Beste Pistolet Rustiek Meergranen and 1 de Beste Pistolets meergranen.

  • The product descriptions mention a mix of grains.
  • Don’t assume ‘multigrain’ means ‘multiseed’ or ‘wholemeal’; check the packaging for details.

Lidl

Lidl offers a white roll as a possible plain option for a sharing platter.

  • A white roll is a separate option alongside rolls chosen for their seeds.
  • If you specifically want seeds, check that they’re listed on the packaging of the roll you choose.

Aldi

Aldi sells individual white rolls as a plain bread option.

  • Buying rolls individually can be handy if you’re also serving other types of bread.
  • A white roll on its own won’t meet your needs if you’re looking for a seeded roll.

Rolls on Joybuy

Related products coming soon.

Frequently asked questions

Is a multigrain roll always wholemeal?

No, ‘multigrain’ doesn’t automatically mean ‘wholemeal’. Check the type of bread and the ingredients on the packaging. If you want to compare the nutritional information of different products, check the fibre per 100 g.

How do I check the allergens in seeded rolls?

For prepacked rolls, read the allergen information on the current label and check for any warnings. The Netherlands Food and Consumer Product Safety Authority says allergen information for unpackaged rolls must be made available in another way; ask for it before buying.

How long should multigrain rolls go in the oven for?

Follow the preparation instructions for the rolls you’ve chosen, as these can vary by product. For its Pistolets meergranen, PLUS specifies a preheated oven at 220 °C and a baking time of 8–10 minutes.

How can I tell if a roll contains iodised baker’s salt?

Check the ingredients for the specific roll or ask the seller for product information. The terms ‘pistolet’, ‘multiseed’ and ‘multigrain’ don’t tell you what type of salt has been used.